Social Media Strategies Summit

SEPTEMBER 12, 2019

Software algorithms evaluate user analytics to help the system determine what ad content is relevant to a particular user. Programmatic leverages user analytics to determine what content is most relevant to a user at any given time. The majority of programmatic ad buys are priced by CPM (cost per 1,000 impressions).

Advertising 118

Advertising CPM CPC Buy 118

Harp Interactive

DECEMBER 18, 2009

Businesses primarily rely on email, CPC & CPM campaigns besides traditional marketing. If there is price parity with competition, you might woo them by offering more choices in gift packaging and shipping! Provide gift packaging options: Customers want value that goes beyond the product.

Tips 290

Tips CPM CPC Retail 290

Keyhole.co

MARCH 18, 2023

Keyhole’s LinkedIn Hashtag Analytics helps you determine which hashtags your audience likes and dislikes and how often you should use them in your posts. Analyze your LinkedIn page analytics with Keyhole 3. LinkedIn’s pricing model is based on the CPC and CPM. Once you have created your ad, you must set a budget.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Keyhole’s LinkedIn Hashtag Analytics helps you determine which hashtags your audience likes and dislikes and how often you should use them in your posts. Analyze your LinkedIn page analytics with Keyhole 3. LinkedIn’s pricing model is based on the CPC and CPM. Once you have created your ad, you must set a budget.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

ProBlogger

APRIL 26, 2012

Earlier today, Greg explored the question of pricing products that you’re creating for sale on your blog. Setting the right price for your products is extremely important, but I wanted to take that discussion one step further for those who are already offering products on their blogs and want to take their conversions to the next level.

CPM 38

CPM CPC Adsense Conversation 38

Hootsuite

JUNE 7, 2022

Product tags – Make posts shoppable with Product Tags that show product prices and details and let users add them to their cart easily. There are a ton of metrics you can track on social media, and some analytics are unique to Instagram. CPC campaigns can help you ensure you’re paying for actions, not just views.

Campaign 145

Campaign Instagram HootSuite UGC 145

Buffer Social

FEBRUARY 19, 2019

First let’s look at the cost per click (CPC) comparison: Buffer: Cost per click (CPCs) 26 percent less expensive with vertical video. Animoto: Cost per click (CPCs) 38 percent less expensive with vertical video. CPC on Facebook and $0.51 CPC on Instagram. CPC on Facebook and $1.31 CPC on Instagram.

CPC 85

CPC Video Cost CPM 85