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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Dive in below for a full list and definitions of available TikTok analytics.

Analytics 154
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Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

Cost per 1,000 impressions (CPM): The amount you had to spend for every 1,000 ad views. Cost per click (CPC): The amount you had to spend for each click. Whether you want a quick overview of the standard Facebook Ads metrics or you need to dig into the details of your campaign results, Agorapulse AdsReport can help.

Report 152
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12 Facebook video metrics brands need to benchmark right now

Sprout Social

In the case of Facebook Stories, the native analytics tool looks at all the engagement data over the past 28 days. This gives you an overview of how much engagement your ads received. Ad cost (CPM, CPE, CPC, CPCon). It measures how often people interacted with your video through likes, comments and shares.

Metrics 131
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How to Get Started with LinkedIn Ads

Sprout Social

In this Linked ads guide, we provide a easy yet comprehensive overview of what the platform has to offer marketers. Bids will run on either a CPC or CPM basis, and it’s important to test and optimize which option drives the best cost per lead/conversion for your company. Pick out a bid for your sponsored content.

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13 Inspiring Real Estate Facebook Ads Examples [2023]

Hootsuite

First, the basics: Follower count Average engagement rate Leads And for Facebook ads, the basics are: Impressions Reach Clicks and/or leads generated CPC (cost per click) CPM (cost per 1,000 impressions) ROAS (return on ad spend) Conversion rate Finally, how do you keep track of all this? What each metric means?

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Content Types and When to Use Them

Ignite Social Media

In a study performed by the Ignite analytics team analyzing over 18K Facebook posts from 30 brands, it was found that photo posts on average performed 49% higher than link posts and 71% higher than video posts in terms of engagement rate. Measurement Overview. With active engagement as the goal, look at engagement rate.

Types 134
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Facebook Marketing: Now Available! | Justin Levy

Justin Levy

Below I have put together an overview for you to assess whether or not you think there will be value in spending a few dollars and buying the book. You learn about creating an ad, setting a budget, selecting cost-per-click (CPC) or cost-per-impressions (CPM), discovering your target audience, and using Facebook Insights (analytics).

Facebook 259