Shoptalk 2022: Key Trends and Takeaways
Pixlee
MARCH 30, 2022
At Shoptalk, Andreessen Horowitz General Partner Connie Chan referred to this phenomenon as “ Shoptainment ,” the overlap of videos on social media made to entertain and an opportunity to make a purchase. 82% of Gen Z’ers say they trust a company more if it uses images of real customers in its advertising .
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