Bill Hartzer
SEPTEMBER 22, 2010
If you are in charge of a B2B (business to business) corporate web site, you might have wrestled with the decision of whether or not your company should create a blog. The Nuts about Southwest blog is the corporate blog of Southwest Airlines. You don’t need to be a blogger to take advantage of the newest blogging methods.
Convince & Convert
MARCH 3, 2016
The B2B world can feel quite stiff sometimes. They’re just as tired of the B2B business-sounding stiffness as you are. I’ve become really good at decoding B2B speak, but even I’m not sure what that means.). Take a look at this B2B landing page for printing. Image via BigStockPhoto.com. Take an Axe to the Fluff.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Convince & Convert
FEBRUARY 24, 2010
Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. Now, he tweeted it to his 1.6 million followers, and it becomes a national incident in minutes. All rights reserved.
Convince & Convert
APRIL 28, 2010
Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Fly more miles, get priority seating on an airline. million followers on Twitter? The reality is, there’s never been a level playing field.
Convince & Convert
AUGUST 10, 2010
Personally, I had a problem with an airline recently. But now, it’s not based on assumptions, we can categorize based on real data. There are 600 companies using Klout data in some way, and a big chunk of those are using it for customer service. I called and emailed, and received no response. Then I tweeted, and my issue was resolved.
Convince & Convert
JUNE 8, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Ready for the Opportunity Economy?
Convince & Convert
APRIL 27, 2010
Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why Are Companies Not Valuing Judgment As A Critical Element The More Things Change, The More Things Change Is Starbucks the Most Dangerous Competitor to Facebook?
Expert insights. Personalized for you.
112 
Let's personalize your content