Direct Marketing Observations

FEBRUARY 9, 2010

Tens of thousands of media professionals have lost their jobs in the past two years, crowdsourcing has sent some professional fees into a tailspin and veteran marketers are under threat if they don’t “get” social media. Sadly, efficiency will also devastate those industries and professions that thrived on media’s historical inefficiency.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Proactive Report

OCTOBER 18, 2009

Find, aggregate, give context and meaning to the news. Use crowdsourcing. Can you be part of their crowdsourcing? Almost 60% of journalists say they want to be able to find company news – even social media content – on the company website. Be a curator of the news. Do you have a social media newsroom?

Crowdsourcing 40

Crowdsourcing Case Study Aggregator Curation 40

Convince & Convert

JULY 27, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Not only Eric’s company Argyle Social, but our friends at Infusionsoft. Jay: Thank you very much, glad to back. Jay: I like it, I like it.

Airlines 115

Airlines Sentiment Hotels ROI 115

Sprout Social

SEPTEMBER 27, 2016

Topics: Different topics within your industry. Use an aggregator like Feedly to source content to share. The easiest way to get started is by searching your preferred social network for keywords related to your industry. You may be an expert in your industry, but your audience determines what content is relevant to them.

How To 40

How To Analytics Social Networking Crowdsourcing 40

Webbiquity SMM

FEBRUARY 21, 2017

Stay up-to-date on the latest trends and industry news by saving content to read later. This works much like the highlighting feature in Kindle…it acts more like a news curator than a compiler — and there are plenty of aggregator apps out there — but it’s a fast way to check out what others are reading, too. Pricing: free.

Curation 217

Curation Tools Curata Flipboard 217

Webbiquity SMM

AUGUST 16, 2010

Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. 10 Principles for B2B Sales by Better Closer.

Social Media 202

Social Media Tools Strategy Tips 202

Buffer Social

SEPTEMBER 8, 2016

Check aggregation sites like Inbound.org, Growth Hackers, Hacker News, Panda, Digg, etc. They browse communities where stories are gathered and upvoted — crowdsourced curation, more or less. And if all else fails, you can try following people with a similar job title or from particular companies you admire or compete with.

Curation 40

Curation Influencer Content Newsletter 40