Aggregator Brands Tumblr Web 2.0 
Techipedia: Tamar Weinberg
DECEMBER 19, 2009
However, I believe Twitter’s ability to market easily comes from those who associate usernames with brands. Right now, brand awareness is the sole reason why people follow particular Twitter streams. As an example, I followed two major news aggregators for awhile, but the updates were just too frequent for my needs.
Techipedia: Tamar Weinberg
AUGUST 27, 2008
Others want massive brand exposure. Nonetheless, this post was very useful and thanks for taking the time to aggregate the data. Reply KatFrench August 27, 2008 at 11:38 am It’s the same basic conflict that always exists in marketing: shotgun or sniper rifle? And as Kevin points out, it really depends on your goals.
Techipedia: Tamar Weinberg
JANUARY 5, 2010
40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Marketing on the Social Web: A Few Key Ingredients (Michael Fruchter): I love the graphic.
Techipedia: Tamar Weinberg
MAY 5, 2010
People interact with brands online because they want deals. Based on this information, fresh content with actively engaged brand adopters are is key. Aggregate Your Other Social Streams If you’re only on Facebook, this step isn’t for you. Buy something, get something. Try to offer some every so often. Sure, I guess.
Techipedia: Tamar Weinberg
JANUARY 5, 2009
Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. Social Media Marketing Tactics (SEOmoz): Jane Copand, the Web 2.0
Techipedia: Tamar Weinberg
JULY 8, 2008
People are different, communities are different and marketers/brands are different. As a result, the acceptance or success of a social media marketer will vary in different communities, using different tools and for different brands. No, it’s still not a clear picture. That’s commercial social media marketing.
Techipedia: Tamar Weinberg
FEBRUARY 23, 2010
People love data, and they love knowing how data can be aggregated to make conclusions. They love charts and graphics, and they love the findings that can be made from this data in aggregate. The issue of the “personality&# leaving with the brand is something that is totally understandable.
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