Convince & Convert

MAY 21, 2013

Whatever you think about Facebook, there’s one thing that’s hard to dispute: Mark Zuckerberg isn’t afraid to mix things up and try new strategies, and that’s especially true when it comes to advertising. If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips.

Campaign 152

Campaign CPM Facebook CPC 152

Laurel Papworth

APRIL 21, 2010

An interesting way to calculate Return on Investment (ROI) of a Facebook Fan Page. Savvy marketers continue to invest substantial sums in building a presence on social networks like Facebook and Twitter. Savvy marketers continue to invest substantial sums in building a presence on social networks like Facebook and Twitter.

CPM 77

CPM Facebook ROI Web 2.0 77

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. A typical social media analytics report looks like this: Source. As you know, social media is about people sharing their lives with others.

Analytics 52

Analytics Social Media ROI Metrics 52

Hootsuite

OCTOBER 28, 2019

How to track it: STEP 1 : Measure every mention your brand receives—direct and indirect—across your social networks. Bounce rate lets you measure your social media traffic—and, in turn, ROI —against other sources of traffic (e.g., Cost Per Thousand Impressions (CPM). Social Media Conversion Rate.

Metrics 112

Metrics Social Media CPM CPC 112

Sprout Social

SEPTEMBER 30, 2020

LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. Measure, learn and optimize to drive more impact. Complete your LinkedIn Page. The lower the cost, the better.

Organization 103

Organization LinkedIn Strategy Social Media 103

Ignite Social Media

JANUARY 25, 2017

Sales, particularly online, had a strong uptick over the holidays and paid social spend was extremely efficient making it a lucrative means to secure more online dollars. We can’t predict if next year’s costs will be so generous to advertisers but here are a few ways to ensure the best spend to convert to sales: Test your messages.

CPM 60

CPM Discount Buy Cost 60

The Way of the Web

APRIL 7, 2011

Wait a minute – there’s ROI here: Now the team at Blekko might just think it’s a nice thing to send out shirts, or they might be doing it because they realise there’s a lot of value in it – or it might be a mixture of the two. Equivalent CPM ads: $100. Then there’s the offline impact. Design: $500.

CPM 33

CPM Marketing Postrank NoFollow 33