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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

Modern marketing departments would implode without social marketers, but they’re still not getting the respect they deserve. Find out why you need to invest in your social team—and how to do it. In fact, social media managers are a core part of the modern marketing department.

HootSuite 102
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Is Marketing Education Keeping Up With Social Media?

Hootsuite

Ask the nearest social media manager how they found their career—no really, try it. (Or Chances are you’ll hear a variation of “well, I just fell into it” or “my boss asked me to start running our social media accounts… and it just became my job.”

Education 102
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Choose wisely: Higher education marketers take on College Decision Day

Sprout Social

As high school seniors look toward the future, they’re also looking to social media to share their excitement and celebrate their success—and their future alma maters are joining in on the fun. No two college experiences are the same and no two social platforms are either.

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How to Plan a Winning Cross-Platform Campaign: Tips and Examples

Hootsuite

If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

HootSuite 114
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How ViperChill Founder Dave Cunningham Generated $1.4M in 2015

Viper Chill

He offered SEO, social media marketing and reputation management while promising that his “team” could take care of it. We weren’t offering on-site SEO, or social media management or reputation management or anything like that. Yet in turning away so many people, they managed to land over 21,000 clients and generate more than $7m in revenue in 2014. There are plenty of free project management tools. Social Media