Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

Modern marketing departments would implode without social marketers, but they’re still not getting the respect they deserve. Find out why you need to invest in your social team—and how to do it. In fact, social media managers are a core part of the modern marketing department.

Is Marketing Education Keeping Up With Social Media?

Hootsuite

Ask the nearest social media manager how they found their career—no really, try it. (Or Chances are you’ll hear a variation of “well, I just fell into it” or “my boss asked me to start running our social media accounts… and it just became my job.”

How ViperChill Founder Dave Cunningham Generated $1.4M in 2015

Viper Chill

He offered SEO, social media marketing and reputation management while promising that his “team” could take care of it. We weren’t offering on-site SEO, or social media management or reputation management or anything like that. Yet in turning away so many people, they managed to land over 21,000 clients and generate more than $7m in revenue in 2014. There are plenty of free project management tools. Social Media