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Choose wisely: Higher education marketers take on College Decision Day

Sprout Social

This College Decision Day, we’re seeing both students and institutions embrace platform-specific features to announce college acceptances on social media. The class of 2026 is probably the most digitally savvy set of students to ever walk onto a college campus. I gotta put ME first – Citiboii SRT. Retweets and responses.

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The role of artificial intelligence in business in 2024

Sprout Social

Social listening AI-powered social media management tools like Sprout Social integrate AI into social listening to help you analyze social media conversations , translating vast amounts of data into actionable insights. billion by 2026.

Patterns 121
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Is Marketing Education Keeping Up With Social Media?

Hootsuite

Ask the nearest social media manager how they found their career—no really, try it. (Or Chances are you’ll hear a variation of “well, I just fell into it” or “my boss asked me to start running our social media accounts… and it just became my job.” the "blue" market, circa 2013. — Austin Braun ?

Education 134
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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. of the marketing budget by 2026. Yeah, we thought so.

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How to Plan a Winning Cross-Platform Campaign: Tips and Examples

Hootsuite

Your social media managers can work efficiently together. In addition to responding on social media, make it easy for customers to ask questions quickly pre- or post-purchase from your website. While social commerce is nothing new, people are buying things directly from social media more every year.

Examples 145
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LinkedIn statistics marketers should know in 2023

Sprout Social

Of the 77% of B2B respondents who used paid social media platforms, 75% c hose LinkedIn in that same time period, saying it produced the best results. billion by 2026. You can keep up with this influx of comments from LinkedIn Live with Sprout Social’s Smart Inbox, one of its social media management tools.

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How ViperChill Founder Dave Cunningham Generated $1.4M in 2015

Viper Chill

We weren’t offering on-site SEO, or social media management or reputation management or anything like that. By that I mean in 10 years I have zero doubt that niche marketing agencies will be far more common than full-service agencies, and new players will still be able to enter the space in 2026 and make money.

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