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The role of artificial intelligence in business in 2024

Sprout Social

Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows. This tool streamlines the content creation process, allowing users to focus on the strategic aspects of their campaigns. billion by 2026.

Patterns 117
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Choose wisely: Higher education marketers take on College Decision Day

Sprout Social

This College Decision Day, we’re seeing both students and institutions embrace platform-specific features to announce college acceptances on social media. The class of 2026 is probably the most digitally savvy set of students to ever walk onto a college campus. I gotta put ME first – Citiboii SRT. Retweets and responses.

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How to Plan a Winning Cross-Platform Campaign: Tips and Examples

Hootsuite

Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful cross-platform campaign that leverages the best opportunities of each platform? Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Have a plan.

Examples 145
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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. of the marketing budget by 2026. These are senior team members.

HootSuite 130
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Is Marketing Education Keeping Up With Social Media?

Hootsuite

Ask the nearest social media manager how they found their career—no really, try it. (Or Chances are you’ll hear a variation of “well, I just fell into it” or “my boss asked me to start running our social media accounts… and it just became my job.” the "blue" market, circa 2013. — Austin Braun ?

Education 134
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LinkedIn statistics marketers should know in 2023

Sprout Social

Of the 77% of B2B respondents who used paid social media platforms, 75% c hose LinkedIn in that same time period, saying it produced the best results. billion by 2026. You can keep up with this influx of comments from LinkedIn Live with Sprout Social’s Smart Inbox, one of its social media management tools.