Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. And to crowdsource sentiment on your brand. Any follower who likes your products enough to post a photo of it is easy user-generated content (UGC).

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

SEPTEMBER 14, 2023

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. Their team is also extremely engaged on social.

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Strategy Brands Content UGC 123

Sprout Social

JANUARY 19, 2022

Your coffee shop is launching a new seasonal blend and you want to identify your biggest competitors and the sentiment around them. According to research conducted by The Harris Poll on behalf of Sprout Social , more than 75% of consumers expect a response in less than 24 hours when they reach out to a company on social media.

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Products Social Media FAQ Sentiment 135

Hootsuite

MAY 18, 2023

For brand partnerships, consider companies that have similar values to yours, or products that are complementary. In 2022, Instagram announced it would start prioritizing original content on its platform. This sentiment isn’t limited to a particular locale, language or culture. chipotle Get it early on @roblox.

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Video HootSuite How To UGC 112

Hootsuite

JUNE 29, 2023

For instance: Patagonia is beloved for its commitment to the environment (it even landed at #3 on the 2022 Axios-Harris poll of the most reputable brands in America). candidates won’t work for a company with a bad rep. No wonder internationally beloved toy company Lego reported a 17% growth in 2022. The good news?

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Reputation Strategy Brands HootSuite 106

Hootsuite

MAY 16, 2023

Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. And you’ll create an online reputation that endears your company to your customers. Your organization’s online reputation is built on the references people make about your company. The stakes are high.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Sprout Social

SEPTEMBER 7, 2021

What this means for 2022: By leveraging user-generated content for social campaigns, brands can build trust and credibility with their target audience while demonstrating the capabilities of a new product. By building campaigns around UGC, brands give audiences the authentic testimony they need to commit to a purchase.

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Campaign Social Media Collaboration Apple 136