article thumbnail

How social listening benefits your organization at four levels

Sprout Social

It’s about casting a wider net to find and analyze conversations for powerful, qualitative insights like competitive analysis , sentiment analysis and brand health. Our official 2020 NBA Draft hat ??. — Chicago Bulls (@chicagobulls) August 20, 2020. RT for a chance to win one! pic.twitter.com/qRsBUgmJh0. For instance….

article thumbnail

What not to do on social media in 2021

Sprout Social

Because if 2020 taught us anything, it’s that nothing is for certain and plans can change on a whim. So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. COSAGOV) August 4, 2020. Don’t sleep on TikTok.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 steps to create an org-wide social listening strategy

Sprout Social

— G2 (@G2dotcom) February 3, 2020. Improve sentiment around customer service. — Eden (@don__eden) February 7, 2020. You can also find a high-level overview of sentiment, calculated by the p ercentage of positive, negative or unrated messages in your Topic. . Did the same sentiment come up often?

Strategy 118
article thumbnail

End of contract: How to build a business case for continuing the agency-client relationship

Sprout Social

We spoke with Katie Dubow, President of Garden Media Group , winners of our 2020 Always Be Growing Sprout Partner Value Award , for tips on how to prepare for successful client renewal conversations. Brand sentiment. Sentiment data speaks volumes, quantifying how people feel about a business. Here’s what she had to say: .

article thumbnail

How to use social listening tools for business-wide success

Sprout Social

That’s probably the reason 47% of B2B marketers say they will use personalization strategies in 2020. Is sentiment trending up or down? As users switched from the old to new experience, we tracked spikes in keyword usage, conversation volume, sentiment trends and more. Are users running into bugs?

Tools 93
article thumbnail

Twitter Analytics: Your Guide to Drive Traffic and Boost Sales [Updated in 2020]

Keyhole.co

Updated in November 2020. Twitter removed data about audience demographics in early 2020 but that doesn’t mean you can’t learn about your audience. The post Twitter Analytics: Your Guide to Drive Traffic and Boost Sales [Updated in 2020] appeared first on Keyhole. Twitter Analytics Guide. Learn what your audience wants.

Analytics 105
article thumbnail

Think big, shop small: How to rev up your small business holiday marketing strategy

Sprout Social

The events of 2020 have been far from kind to small businesses, with some reports estimating 25-36% could close permanently as a result of COVID-19. — American Express (@AmericanExpress) November 23, 2020. feliciaday) October 23, 2020. Ian (@notmetalmagic) October 28, 2020. imkitanakaye) November 14, 2020.