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3 New Trends in Retail Customer Acquisition

Pixlee

The way that retailers acquire customers online has changed significantly over the last decade. Perhaps even more importantly, retailers will likely find that their savviest competitors find ways to thrive by tapping into the growing online market. The following three customer acquisition trends should play crucial roles in 2018.

Retail 55
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How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA). anyone who doesn’t work for a retail or fashion brand). Given Port of Seattle’s wealth of retail and dining partners, it made sense to focus on food bloggers.

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2019 Social Media Trends to Watch

Ignite Social Media

A few months ago, we shared relevant trends for the back half of 2018. Along this same thread, consumers are 3X more likely to say that user-generated content (UGC) is authentic compared to brand-produced content, and 30% of users have unfollowed a brand based on inauthentic content from that brand. 2019 Social Media Trends to Watch.

Trends 143
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How Ski Resorts are Winning with Community-Driven Marketing this Year

Pixlee

In 2018, the #JanuBURIED photo contest on social media won a Poppy award for Best Social Media Campaign of 2018. Retailers looking to add value to their in-store experiences stand to benefit from adopting similar interactive displays. It’s not just the loyal fans that love their marketing strategy.

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Welcome To The Video Generation

The Realtime Report

Peer to peer influence and video content is impacting retail like never before. Evidenced by YouTube influencers being featured on 60 minutes, Google investing in creating an open marketplace between brands and influencers, and Cisco estimating that by 2018, 79% of all global internet traffic will be video. ” Click To Tweet.

Video 131
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The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

TikTok was also downloaded 1 billion times in 2018 , eclipsing Instagram’s 444 million downloads. ByteDance is also taking steps to monetize the user-generated content (UGC) that millions of people post to the video-sharing platform. By now, you’ve probably heard of the emerging social media site, TikTok. Source: SensorTower.

Brands 114
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Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

UGC 60