Ignite Social Media

JANUARY 12, 2018

Take a look back at your learnings from 2017 for a reminder of where you are headed in 2018. A few last-minute additions for your 2018 strategy are to include more video, use Pinterest for Search, activate micro-influencers and determine a role for Messenger. Video will continue to grow in importance in 2018. More Video.

Strategy 133

Strategy Social Media CPC Influencer 133

Convince & Convert

MARCH 19, 2018

I predict this trend will continue to rise in 2018 and beyond. Then make sure you’re operating on a CPC bidding model. Reverse engineer your top performing posts when setting up new campaigns for the best results. As organic reach dwindles, social media ads are becoming more and more appealing to marketers.

CPM 148

CPM CPA ROI Campaign 148

Buffer Social

OCTOBER 3, 2018

Understand how to amplify blog content by reverse engineering social media videos that your audience will love. See how we generated more than 30,000 clicks to to our content using paid acquisition channels, and how we optimize ads to lower CPC while simultaneously increasing CTR. Building your website traffic in 2018 is no easy task.

Social Media 94

Social Media Content CPC Advertising 94

Social Media Strategies Summit

JUNE 7, 2019

This number is up from 250 million people in June 2018. Smaller businesses and teams have struggled, citing the cost and time required to build video assets as the primary challenge in using video more ( State of Social Video for 2018 ). In 2018, brands spent over $90 billion dollars on video ads. billion by 2023.

Trends 147

Trends Video Hubspot Marketing 147

Hootsuite

SEPTEMBER 17, 2020

Originally called Google Adwords, the search engine company rebranded the service as Google Ads in 2018. The way it works remains essentially the same: When users search a keyword, they get the results of their query on a search engine results page (SERP). Marketers have three options for their bids: Cost-per-click (CPC).

Adwords 145

Adwords Google Campaign Cost 145

Hootsuite

MARCH 31, 2020

Cost per click (CPC). Cost per click (CPC) is a metric for how much each click costs in a pay-per-click advertising campaign. Klout shut down in 2018, but other services have emerged to fill this data gap, including Hootsuite Insights and Followerwonk. Search engine optimization (SEO). How to Get Free Instagram Likes.

List 145

List Social Media HootSuite URL 145

Hootsuite

JANUARY 13, 2021

— NASA (@NASA) January 31, 2018. SEM: Search Engine Marketing. Search engine marketing is a method of advertising on the Internet. It involves purchasing ads on search engines to increase website traffic. SEO: Search Engine Optimization. SERP: Search Engine Results Page. CPC: Cost Per Click.

Social Media 145

Social Media List HootSuite Content management systems 145