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What is viral marketing (and does it actually work in 2020)?

Sprout Social

Well, much of modern viral marketing on social media can be illustrated by the popularity of memes. Although not necessarily tied to a specific product, how memes spread goes hand in hand with the principles going viral. You can’t really explain memes or crazes such as the “does pineapple belong on pizza” debate. For example.

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Three Creative Ways to Use Social Media to Promote your Event

Webbiquity SMM

British festival veterans “Bestival” got creative with their headliner announcements in 2017, inviting followers to guess the act depicted in an abstract photo—a great example of how gamification can attract potential attendees and build buzz for an event. Use Targeted Social Media Ads.

Eventful 145
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15 Innovative Brands Using Technology to Power Their Content

Pixlee

Old Navy curates this content from various social media platforms and displays it on its website. By curating content that Airbnb clients have posted on various social media platforms, the company is able to provide beautiful content displaying the many houses, apartments, or condos available for their customers. Carnival Cruises.

UGC 59
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Instagram vs Facebook: which is best for your brand’s strategy?

Sprout Social

Since 2017, we have seen many improvements. Curated Content. Facebook is a great platform to curate content. It’s generally curated blog posts, news or content that’s just being shared from other accounts. Although you may run into a reshared meme or two while you are scrolling through the app. Company News.

Instagram 101
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Social Media in Higher Education: 8 Essential Tips

Hootsuite

Social media isn’t all memes and arguing politics. — UNSW (@UNSW) February 20, 2017. — UNSW (@UNSW) February 22, 2017. — University of British Columbia (@UBC) February 21, 2017. Watch the webinar to find out the top 3 trends now. Advantages of social media in higher education. Crisis communication.

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How to Use Instagram Memes to Increase Engagement

Later

Instagram memes taking over your feed? That’s because this year’s biggest trend is using memes to boost your Instagram engagement, and brands quickly jumped on board! In the following post, we look at how you can get involved and use Instagram memes for business: What are Instagram Memes? Pop-cultural?

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How the Twitter algorithm works in 2020

Sprout Social

The biggest recent change to the algorithm happened in 2017 with the introduction of the relevance model, and replacing “While You Were Away” with “In Case You Missed It”. Twitter’s curation means that content quality and connecting with your followers are still essential ways to help your posts get reach and visibility.

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