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The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting, others fall short.

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Is Your Business Ready For Mobile Marketing?

yMarketingMatters

In 2016, the inevitable happened, and mobile usage overtook desktop as the primary device used to access websites. Consider these stats: Mobile usage now accounts for nearly 70% of digital media time [Source: comScore ]. Google Analytics: Make sure Google Analytics code is installed on your website so you can see mobile activity.

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The Ultimate User-Generated Content Guide

Sprout Social

According to the Q2 2016 Sprout Social Index , about 75% of consumers say they will share a positive experience with a brand. ComScore found brand engagement increases 28% when user-generated content is used in product videos. These social media analytics can tell you exactly who’s engaging and where.

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The Mobile Commerce Chicken And Egg Conundrum

Twist Image

Mobile devices accounted for one-third of every sale on Cyber Monday, and according to a comScore report, they also accounted for 20% of the $84.3 billion in US digital commerce spending in Q3 2016. . Yesterday, Research Brief published, Mobile Smartphone Shoppers Struggling With Navigation. Guess what? What's happening here?

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5 Video Marketing Tips

Kikolani

Global media analytics and measurement company, ComScore , states that 45.4% Besides, you can visit your insights to view analytics for that particular video under the most recent posts section as shown below: Source. These insights contain analytics for your live video broadcast. Recommended Posts.

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5 Video Marketing Tips

Kikolani

Global media analytics and measurement company, ComScore , states that 45.4% Besides, you can visit your insights to view analytics for that particular video under the most recent posts section as shown below: Source. These insights contain analytics for your live video broadcast. Recommended Posts.

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How to Add & Manage Multiple Instagram Accounts for Your Brand

Sprout Social

But with Instagram analytics tools from Sprout Social, your brand can dig deeper into the social data of each account. A photo posted by Tommy Hilfiger (@tommyhilfiger) on Nov 9, 2016 at 6:45am PST. In 2015, comScore released its annual Digital Future in Focus report stating 12 billion minutes were spent on Instagram.