2014 Authentication Company Loyalty 
Pixlee
APRIL 2, 2019
Brand Loyalty. When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole. Now the company is looking to go full circle by expanding its retail footprint where it can provide in-person help to customers.
Keyhole.co
MARCH 26, 2024
Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales.
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Sprout Social
APRIL 21, 2020
Lean into authenticity and empathy, and remind your audience that your relationships on social are more than just transactional. Showing your audience that you care about their opinions and circumstances goes a long way in building trust and loyalty. In 2014 we launched #MyMadcap.
Diva Marketing Blog
DECEMBER 22, 2013
It''s a world where to succeed we have to go beyond a one-off sale to opportunities where three entities: company, employee and customer create the brand experience together. Continuous listening -> learning -> understanding -> results in trust -> leads to loyalty -> leads to the cash register bells ringing.
Diva Marketing Blog
NOVEMBER 6, 2014
New in the 2014 Stories of the Girls campaign is a message board prominently on the StoriesOfTheGirls.com microsite. Diva Marketing/Toby: The #StoriesoftheGirls campaign kicked off October 2013 to support Breast Awareness Month and appears to be continuing into the summer of 2014 and beyond.
Diva Marketing Blog
NOVEMBER 6, 2014
New in the 2014 Stories of the Girls campaign is a message board prominently on the StoriesOfTheGirls.com microsite. Diva Marketing/Toby: The #StoriesoftheGirls campaign kicked off October 2013 to support Breast Awareness Month and appears to be continuing into the summer of 2014 and beyond.
Hootsuite
MAY 26, 2021
When you do that, you’re more likely to build trust and loyalty. For example, natural skin-care company SoKind is using basic social selling principles in this Facebook post. LinkedIn first introduced the concept of the SSI back in 2014. Authenticity builds trust — and that, in turn, can become customer loyalty.
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