30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)
Webbiquity SMM
DECEMBER 10, 2013
Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”
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