Buffer Social

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? I don’t think so.

Organization 108

Organization Flipboard Social Media Company 108

Convince & Convert

AUGUST 27, 2013

The hypothesis is based on our anecdotal observations that when a Facebook user encounters a brand image of a product, lifestyle, or landscape without a person shown, the user is better able to project themselves into the image and therefore more likely to like, share, or comment on the image.

Research 163

Research Engagement Facebook Retail 163

Social Media Marketing

MAY 29, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Stop talking about social media.

Social Media 164

Social Media Yahoo Storify Flipboard 164

ProBlogger

JULY 17, 2014

The aggregation of marginal gains. He believed in a concept called the ‘aggregation of marginal gains’, which states that if you make a 1% improvement in everything you do, they will compound into incredible results. Could one blog post transform your blog?

Travel 54

Travel Blogger Aggregator Case Study 54

Buffer Social

JUNE 6, 2018

At Buffer, we think a lot about the future of social media. Social media is as much about engagement with other people as it is about sharing content. It’s why we call it “social” media. Here are just a few reasons why social media engagement is a vital part of any social media marketing strategy.

Social Media 111

Social Media Engagement Marketing How To 111

Convince & Convert

APRIL 29, 2014

The SmartBrief newsletters aggregate content every day (at least 10 articles) around one topic, such as entrepreneurship, leadership, or social media, that is applicable to something you care about. Read the comments. If you have an active community on your blog or on one of the social networks, read the comments!

Content 167

Content eBook Industry Trends 167

ProBlogger

MARCH 6, 2013

Between tutorials on how to optimize Pinterest as part of your social media marketing strategy, Darren’s own experiment on Pinterest , how to create Pinterest-worthy graphics , and how to run a Pinterest contest , there are some great tips out there. Add nicely and thoughtfully constructed personal comments to pins.

Case Study 49

Case Study Study Badge Ensembli 49