What Does 2013 Hold for Social Media?


As of 2012, social is already too big to ignore. As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. US digital media usage: A snapshot of 2013. Not surprisingly, social network usage, e-commerce as well as social gaming is growing.

Facebook Reader a welcome feature

Sherrilynne Starkie

However, the social network has been working on Reader for more than year, according a report in the Wall Street Journal and is said to resemble Flipboard. My pages feed is largely populated by updates from media outlets, clients and other brands. Facebook Featured Headline Social Media Facebook Reader Google Reader News aggregator Google will soon shelve Reader and this has created a lot of panicky online noise from ardent fans.


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Trending Sources

gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition


But there is a dark side, which, until now, has been immeasurable, to the great frustration of social media analysts: Visual brand mentions. The monitoring tool allows brand to tap into a world of formerly unseen social data thus providing brands with new and valuable insights. With all the various monitoring and social data aggregations tools combined, brands are increasingly able to collect true insights. 2012 in Recap: The Year of Visual Social Media.

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Contagion, Social Media, and Why Things Catch On

Convince & Convert

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. How does social influence work ? ” As a professor, Jonah doesn’t just let his students learn about social media; they have to actually use it.

On The Death Of Google Reader

Waxing UnLyrical

If social media, and the Internet experience in general, is founded on groups, other people, and relationships, why are we still depending on ourselves to find all the news that’s relevant to us? Our networks are much more efficient at aggregating and gathering information relevant to us because they’re different from us. He does social media management for KimberMedia and teaches for @bgckids.

General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community

Convince & Convert

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. Another great takeaway from the “Hello, Cereal Lovers” community is how to engage in collaborative visual storytelling with the help of content aggregation. Love cereal? You’re not alone.

4 Ways to Make Sure You Always Have Something to Say Online


It’s probably the most common problem faced by bloggers and social media users. Most people feel that blogging is only about writing blog posts and social media is only about posting updates. It’s a big reason why so many blogs and social media accounts are abandoned. Content Aggregators: As you monitor the web, you will find favorite sources that publish relevant content all the time. There are a number of good aggregators on the web.

4 Ways to Make Sure You Always Have Something to Say Online


It’s probably the most common problem faced by business owners who use social media and blogging for their business: What am I going to say? It’s a big reason why so many company blogs and social media accounts are abandoned. Content Aggregators: As you monitor the web, you will find favorite sources that publish relevant content all the time. There are a number of good aggregators on the web.

New Research: Do Pictures of People Increase Facebook Engagement?

Convince & Convert

We calculated engagement for each image as a percent of fans so that we could aggregate information across brands. If you’re social strategy prioritizes earning shares, keeping people out of the images may improve your likelihood of earning shares on Facebook. We only analyzed images published to the Timeline from January 1 to June 31 2013. is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

How to Find Your Social Voice and Help Others Do the Same

Convince & Convert

Michele Wingate , Social Media Manager for American Family Insurance , joins the Social Pros Podcast this week todiscuss building lasting relationships on social media, complying with federal marketing regulations, and developing an internal community to support employees in social media. “Social media is about relationships & our business is all about building relationships.” Social Pros Shoutout.

An Explicit Link Between PRISM and Social Media Intelligence

Net-Savvy Executive

Writing at Wired UK, Paul Wright has some concerns about the use of social media monitoring in law enforcement: Meet Prism''s little brother: Socmint. For the past two years a secretive unit in the Metropolitan Police has been developing the tools for blanket surveillance of the public''s social media conversations. In this case, Wired makes the connection explicit with their headline, calling social media intelligence "Prism''s little brother."

Use Humor and Ridiculousness to Reach Your Audience

Convince & Convert

Tim Washer , Senior Marketing Manager in Social Media at Cisco , joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Jess Ostroff , Nick Westergaard , Jay Baer , and Tim Washer doing the show live at Social Brand Forum 2013.

Mongrel Media: When Corporate Comms hijacks Traditional and Social Media

Laurel Papworth

Mongrel Media: Traditional vs Corporate vs Social Media. I’m betting on the mongrel Corporate taking over Heritage AND Social channels. Traditional media is meant to be impartial but currently is using sponsored “columns” written by banks to bolster up the likes of Australian Financial Review. The perils of losing traditional media to corporate media and ending up with Mongrel Media. All media is censored media.

Age Of Context

Janet Fouts

Cars now can tweet status updates to their owners, Google Glass transforms our view of the world, and smart companies use social media to learn more about their customers and create “buyer personas” to better suit the needs of their user base. social business Social Media in Action book review So many sci-fi movies have promised us that someday we will live in a connected world where we are served by technology.

This Week in Social Media – 5/29/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Great infographic on the role of social media in disaster response.

Using Big Data To Target The Right Consumers With The Right Offers

Buzz Marketing for Technology

The aggregation and use of big data are crucial to segmenting and targeting your individual customers with the appropriate experiences. If not, you could be missing a golden opportunity to improve hotel, call center, direct mail, social and mobile experiences. Related posts: 10 Ecommerce Predictions for 2013 2013 just might be the year we see a real. Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization.

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Restoring Faith in Humanity - Together

Social Media Marketing

As with any tragic event that plays out in the media, there is always fear, speculation, uncertainty and loose facts running rampant. What happened thanks in part to digital and social media was fascinating to watch as we as a collective nation were thrust into an uncomfortable situation together. Boston_Police) April 15, 2013 Updates to follow. Boston_Police) April 15, 2013 BPD asking for tips #tweetfromthebeat via @ cherylfiandaca — Boston Police Dept.

Fetching Friday – 20 Marketing Links & Sad Cat Diary


This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Ultimate Resource for 2013 Inbound Marketing Stats and Charts – Looking for a compelling inbound marketing stat? Google Penguin 2013: How to Evolve Link Building into Real SEO – SEO used to be about tuning a website for optimal consumption by spiders. Social Media / Social Networking.

Where Most Got Social Business All Wrong, Including Me

Convince & Convert

Regardless of how you define social business; it’s hard to argue that organizations today must change if they want to stay relevant and competitive. My first book, Smart Business, Social Business was my eyewitness account of living through this organizational change while working for large brands in Silicon Valley. In the book, I plead the case that all business, large and small, must evolve into a social business just for the sake of being a social business.

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10 Premium SEO Tools That You Can Try for Free (or Cheap)


Identify top pages, view social activity data, and analyze anchor text. Followerwonk – Analyze your followers, discover deep insights about your social graph, target influences, search Twitter bios, connect with interesting people, and so much more. Social Media Monitoring. Social Media Campaign Management. Their tool allows you to monitor traffic, social, and search metrics for your website along with your competitors.

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Can You Trust Anything Mashable Says

Convince & Convert

Social Media Controversies Addressed, Fresh Each Week. Providers of news and information seamlessly aggregating and distributing advertising as if it actually WAS news? I get it that every company is an ersatz media company today. But do we really need information providers who actually ARE media companies to totally facilitate the blending of news and promotion, just to make a buck? Jay is the founder of [link] and host of the Social Pros podcast.

How to Create Living Content to Boost Brand Reputation and Visibility

Convince & Convert

Note that I’m not suggesting an aggregation tool. Until they get a lot more sophisticated and allow you to fine-tune the parameters, aggregation tools just add more noise and erode your users’ trust in you as the curator. She’s the visionary behind Clipsi, a curation and social collaboration tool that uses the Pinterest metaphor. Image via BigStockPhoto.com.

It’s Time to Reconsider ‘Best Time to Post on Social Media’ Studies. Here’s What to Do Instead.

Buffer Social

If you are a social media manager, you’ve likely looked at ‘best time to post on social media’ studies to come up with several posting times for your brand. Read on to find out what you should do instead… Why we should reconsider “best time to post on social media” studies. The concept of ‘best time to post on social media’ is still very much relevant. Aggregated data vs unique audience.

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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. Because we’ve seen businesses, including ourselves, growing their organic reach on social media in the last few years. How to (still) get organic reach on social media. Test new social media networks.

Is Your Website in Dire Need of a Content Audit?

Writtent Blog

User experience specialist Vincent Sevilla writes that it “begins with identifying all of [your] website’s existing content and aggregating it into a master list.” Other fields to include are space for notes on any changes made, number of inbound links, conversion rate, the CTA used, rich media types, keywords ranked on the page, views, and social shares. Update, revise, edit, and trim to ensure your content is ready for social-sharing today.

How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Every content plan needs a complementary promotion plan that combines paid, owned, and earned media. Beyond Simple Sharing on Corporate Social Accounts. He suggested that marketers should share it from corporate social accounts and with employees so they could choose to share if they wanted. Building Your Promotion Plan Across Paid, Earned and Owned Media. The Altimeter Group Converged Media Model. Owned Media: Using Your Permission Marketing Assets.

Facebook testing new tools for business and personal use

The Way of the Web

That means the likes of Buzzfeed, CNN, NBC, BSkyB and Slate can now hook into a feed of public posts for a specific word, or the total number of posts that mention a specific term in a given time frame, which can also displays anonymous, aggregated results based on gender, age and location. These tools will become available for other media partners and Facebook Preferred Marketing Developers in the near future.

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Free Summer School For Marketers

Twist Image

Between Media ReDEFined (see below) and Almost Timely, if you read nothing else, these two will keep you in the loop without any gaps. I''m a major fan of their Online Media Daily and Mobile Marketing Daily newsletters. Media ReDEFined. Currently, he is curating and aggregating this amazing resource of information. Dig through both the Business category along with the Communications & Media one. On The Media. media. media redefined.

7 Things You Need to Know From My Content Amplification Test

Convince & Convert

As part of their sponsorship of Convince & Convert and the Social Pros podcast , the fine folks at Cision set me up with a trial of their Content Marketing Suite. The same way that Social.com ( now part of the ExactTarget Marketing Cloud ) aggregates and simplifies social media advertising, Cision makes content amplification quick and painless by aggregating it all into one system. Jay is the founder of [link] and host of the Social Pros podcast.

How My Old Blog Post Got Half a Million Pinterest Views [Case Study]


Between tutorials on how to optimize Pinterest as part of your social media marketing strategy, Darren’s own experiment on Pinterest , how to create Pinterest-worthy graphics , and how to run a Pinterest contest , there are some great tips out there. I was shocked too when this old post started receiving crazy traffic without my trying, never mind that it was from a newly un-shrinkwrapped social media site called Pinterest.

Attend the ProBlogger Training Event Virtually


Are you looking for a little inspiration and guidance in your blogging as you head into the rest of 2013? In March this year when I announced the 2013 ProBlogger Event I did so quite nervously because we’d book a venue with 450 seats (up from 300 the previous year) in a new location. Creating a Professional Media Kit. Growing Your Social Media Network. The Problogger Training Event Virtual Pass could be just what you need.

5 Actionable Tips to Grow Your Blog’s Traffic


We may hear unspecified suggestions, such as: “be active on social networks” or “partner with other blogs” If you are attempting to launch a new blog it is likely to prove difficult and frustrating putting these things into practice, and all too often with limited success if not implemented properly. Automate Your Social Network Sharing. To simplify this process, we have been using a free WordPress add-on called NextScripts Social Network Auto-Poster.

15 Key Facts about Content Curation

Writtent Blog

Curation Is Social. One of the most prominent trends in contemporary marketing is the convergence of content marketing and social media strategy; Marketo’s Head Strategist Jason Miller recently stated “this is the year where content and social will convene.” 76% of marketers share curated content on social media, the single biggest platform for distributing curated content. Social Sourcing.

Just 24 Hours Left to Get Your ProBlogger Training Event Virtual Pass


Creating a Professional Media Kit. Growing Your Social Media Network. A stunning, visual live social media feed, aggregating all Facebook, Twitter, Instagram, Google+ posts and more from live attendees and virtual participants in one place. As this post goes live 450 bloggers from around Australia are boarding planes to head to the 4th annual ProBlogger Training Event on the Gold Coast, Queensland.

Social Media Engagement is the New Social Media Marketing: How To Do It Well

Buffer Social

At Buffer, we think a lot about the future of social media. Social media is as much about engagement with other people as it is about sharing content. It’s why we call it “socialmedia. Here are just a few reasons why social media engagement is a vital part of any social media marketing strategy. This is linked to a perceived push by social media platforms to encourage brands to use advertising to boost their reach.

3 Big Questions for Social in 2014: Celebrating 100 Episodes of Social Pros

Convince & Convert

Several esteemed former guests from the show join the Social Pros Podcast this week to celebrate the 100th episode and to discuss the current landscape of social, how it has changed over the past year, and what things look like going forward. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. “Social used to be the last part of the conversation. Jessica Gioglio , Social Media Strategist at Dunkin Donuts.

SEO in 2014: Where It’s All Headed


2013 was a downright bizarre year for SEO, which is why you’re bound to see all sorts of wacky predictions for 2014. What Happened to SEO in 2013? 2013 was the most turbulent year for SEO since they invented the internet. But What Really Happened to SEO in 2013? Social media freaks love throwing around headlines like “is SEO dead?” By the end of 2013, it’s not perfectly clear what role optimizers will play in times to come.

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25 Ways to Create Shareable Content

Convince & Convert

Pinterest became one of the fastest-growing social networks ever, and billions of videos are streamed on YouTube each day. The SmartBrief newsletters aggregate content every day (at least 10 articles) around one topic, such as entrepreneurship, leadership, or social media, that is applicable to something you care about. If you have an active community on your blog or on one of the social networks, read the comments!

Why Customer Service is the Future of Social Marketing

Techipedia: Tamar Weinberg

In 2006, social media was building steam in the United States. With the rise of Facebook’s popularity, the launch of Twitter, and the surge of influence from social news sites like Digg, social media looked to be a great breeding ground for marketers to make their mark. When you got in this space early, you were a “social media expert.” ” In time, there were hundreds of social media experts.

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The Best Way to Keep Up With Marketing Technology and Trends

Convince & Convert

This beast is in a constant state of flux, whether you’re heads-down in social, search, or any ad space with more than a smidgen of competition. DataSift’s platform enables companies to easily aggregate, filter, and extract information from the billions of social-media conversations that happen across the world. Image via BigStockPhoto.com Since the days of yore, marketing strategy has been designed for the same purpose: sell more stuff.

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