Social Media Strategery

APRIL 3, 2014

Earlier this year, FleishmanHillard restructured to be more channel-agnostic, integrating paid, owned, and earned media. In 2011, they placed $250 million worth of ads in paid media. In 2012, that number increased to more than $1.2 Should you use paid search links to drive additional traffic?

Syndication 103

Syndication Marketing Advertising SEO 103

Webbiquity SMM

JANUARY 9, 2013

Yet just 30 months later, IDG reported that the shift was official, and digital would account for more than 50% of marketing spending in 2012. 7 Burning Questions for B2B Marketers in 2012 by iMediaConnection. Traditional media still accounted for more than 90% of spending at that point. Contending that “P.O.E.M.,

Strategy 190

Strategy Marketing B2B Exercises 190

Webbiquity SMM

FEBRUARY 10, 2015

01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. While 78% of companies now have a dedicated social media team, only 26% integrate social media fully into their business strategies. B2B purchasing decisions in general are taking longer and involving more people on the buying team.

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

MARCH 11, 2013

How are agencies and brands successfully integrating owned, earned and paid media efforts? How can you best manage a team of digital marketing professionals to coordinate and optimize overall efforts? ” We’d add that combining these tactics is even more effective when done by a team focusing on coordinated WPO objectives.

SEO 192

SEO Paid Search Engineering Reputation 192

Webbiquity SMM

AUGUST 18, 2012

Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. And 82% of employees say they trust a company more when the CEO and leadership team communicate via social media. Paid search leads average a 7% rate, while outbound marketing leads (e.g.,

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. And 82% of employees say they trust a company more when the CEO and leadership team communicate via social media. Paid search leads average a 7% rate, while outbound marketing leads (e.g.,

Statistics 198

Statistics Social Media B2B Marketing 198

Webbiquity SMM

FEBRUARY 7, 2012

Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. 32 percent of PR pros said they have a dedicated social media team in place.” Paid Search To Grow 15% In 2012 by MediaPost Online Media Daily.

Statistics 190

Statistics Research Social Media B2B 190