Pixlee

JANUARY 19, 2017

That's followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). 65% of social media users from ages 18 - 24 evaluate information that is shared on social networks when making a purchasing decision. 87% of brands use UGC for authentic (and free) content.

UGC 41

UGC Content Loyalty Travel 41

Convince & Convert

FEBRUARY 11, 2010

As mobile browsers become more powerful, Google and its partners decided to do things their own way. I believe the mobile Web will eventually win, and that apps are here as a transitionary measure until we can sort out browsers that are good enough to emulate the Web experience on mobile.”

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

JUNE 24, 2010

But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. Authenticity You can’t lie in infomercials. The same is true in social media. Authenticity and customer testimonials build loyalty and advocacy.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Sandi McCann Jay — this is great.

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

APRIL 13, 2010

Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? I also learned the lesson and critical importance of being authentic and transparent. Alright, your turn. Who influenced you, and why?

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

SEPTEMBER 8, 2010

Authenticity is Important When MySpace was growing rapidly, the Web was a different place. Apparently, once we were given the opportunity to completely screw up our own Web pages, we decided that maybe we were better off if social networks removed some of the sources of our own visual and layout demise. But back to MySpace.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

FEBRUARY 9, 2010

That’s why it’s more important than ever for companies (in social media or otherwise) to embrace the truth. Now, authenticity and acknowledgement of shortcomings is an incredibly effective marketing and communications approach ( see Dominos, as I wrote about here ). It used to be that scandalous lies got talked about.

Social Media 119

Social Media Strategy Survey Social CRM 119