Akamai Marketing

JULY 6, 2011

Talk about making Twitter Karma work for you! You never know when someone who follows you is going to go viral with a comment. Be kind and they’ll be kind back. One of my favorite campaigns using this theory is the Edge Aftershave “No Irritation&# campaign.

Klout 221

Klout Twitter Creative Commons Facebook 221

Akamai Marketing

MARCH 22, 2013

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Buy 174

Buy Brands Twitter Feed 174

Akamai Marketing

APRIL 30, 2009

Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Everyone is doing it. Social media has reached the masses.

Eventful 116

Eventful Twitter Klout Policies 116

Akamai Marketing

OCTOBER 28, 2012

I couldn’t help but reflect on the fact that the tsunami sirens didn’t tell me as much as Twitter did. Is Twitter today’s warning siren? I was reliant exclusively on Twitter (mostly), Facebook and my car radio to get updates for the tsunami. Bing’s Twitter maps app is a great visual aid for this.

Social Media 264

Social Media Telecommunications Hotels Hashtag 264

Akamai Marketing

JANUARY 1, 2015

For tracking and ease, the event and its communication was primarily executed through Twitter using hashtag #DaBusHNL. 92 unique individuals created content on Twitter. Apps Case Study Event Marketing Influencers Marketing start-ups Twitter case study event marketing marketing measurement social media strategy' 425 Tweets.

Case Study 100

Case Study Study Storify Products 100

Akamai Marketing

FEBRUARY 22, 2011

All of these are things you can set on autopilot with the help of a 3rd party, but you can not do it directly from Twitter. All of these are things you can set on autopilot with the help of a 3rd party, but you can not do it directly from Twitter. Welcome Direct Messages are both a useful tool and the bane of the Twitter existence.

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

MARCH 1, 2011

That is to say, you feel like things are going great, you’re having engaging conversations regularly and feel as though you even have some “friends&# in Twitter. This simple to use and free (for basic) service alerts you everyday to your latest Twitter Unfollows. Its easy to get lulled into a false sense of success.

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. 640 Million on Facebook. Million users on YouTube. Ever ask yourself why they are there?

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

NOVEMBER 19, 2014

Case Study Vent branding strategy Twitter' Tweet: Being a wishy washy brand isn’t good for anyone, except dish soap – and those consequences are far longer reaching. Stand tall. Take smart risks. Stand by your customers. Have some brand confidence. Stand by your brand.

Brands 237

Brands Case Study Analysis Advertising 237

Akamai Marketing

MAY 3, 2011

I’ve been doing a lot of thinking about a conversation I had last week over Twitter. After posting 6 things businesses should be doing on Twitter, I got this tweet:

Social Media 185

Social Media Conversation Twitter Features 185

Akamai Marketing

NOVEMBER 22, 2011

This feature allows you to see Twitter conversations with a particular contact, from this dashboard you can add them to lists, add additional contact info, see @mentions. She and I do 90% of our communication with one another via Twitter. Twitter Comparison: Ever wonder how you compare to your biggest competitor? And it shows.

Tools 149

Tools Social CRM Comparison HootSuite 149

Akamai Marketing

FEBRUARY 9, 2011

Facebook & Twitter Uses Change Users in the 55+ demographic increased their usage of Facebook and Twitter. Meanwhile users in the coveted 35-54 demographic decreased on both Facebook and Twitter, but only slightly and in practically statistically insignificant numbers. jump in this age group, while Twitter saw a 8% decline.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

OCTOBER 30, 2012

Had that person been checking Twitter as they start their day (as many social media users do), they would have seen the activity and probably prevented the offending tweet. . Their social media community manager was on Twitter personally and sending a couple of messages relevant to the current emergency was just part of the thought process.

Activities 138

Activities Communities Social Media Class 138

Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed.

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

MAY 19, 2011

As if Twitter and Facebook don’t have businesses and users scrambling to keep up, a new type of site is cropping up that engages audiences through Question and Answer format.

Conversation 185

Conversation Types Sites Questions 185

Akamai Marketing

JULY 13, 2011

At what point do you get “brand fatigue&# in social media outlets like Facebook and Twitter? Also, on Twitter, I’m going to use the hashtag #sociallyspeaking to discuss this. Specifically, I’d like to hear from you about the following issues (but feel free to share more or less). Besides Zappos. =).

Company 161

Company Social Media Brands Discount 161

Akamai Marketing

DECEMBER 29, 2011

Distinguish my social media profiles: I’ve been using Facebook and Twitter for years and with the introduction of Google+ (which I am enjoying) I’ll be defining what information you’ll see where. I’ve gotten a little lazy, especially on Twitter, about STARTING the conversation.

Social Media 186

Social Media Vimeo Creative Commons Platform 186

Akamai Marketing

JULY 12, 2011

Maybe your looking for a link on a particular topic, but it was shared weeks ago and you know you can’t access it through Twitter Search. Sorting Options : Let’s say that you remember that a particular link was shared on Twitter, you can filter your results by network. Enter Trunk.ly. has my back and my brain covered.

Tools 138

Tools Aggregator StumbleUpon Digg 138

Akamai Marketing

JULY 19, 2011

We had a small amount of discussion on Twitter around the hashtag #sociallyspeaking, but even that was pretty weak. The conversation took place elsewhere: Sometimes, instead of commenting on a blog post, people will choose to engage on another outpost, Facebook or Twitter for example. I mean, it was crickets. Not in my book.

Badge 175

Badge Creative Commons Engagement Hashtag 175

Akamai Marketing

FEBRUARY 8, 2011

It also breaks down where engagement events are occurring for the time period (comments, Digg, Twitter). While most of this isn’t a surprise if you are monitoring your social media efforts, it is helpful to see it so cleanly laid out and including other sources besides Twitter. Love how easy it is to read and interpret.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

FEBRUARY 3, 2012

Follow @streetgrindz on Twitter for food truck updates too! A few of the street trucks are rock’n Twitter too, coincidently, they are all beloved by our local foodies: . We made our reservation via Twitter. And there is no better way to find out which food trucks are nearby that using the StreetGrindz app.

Mashup 156

Mashup Social Media Upcoming Energy 156

Akamai Marketing

NOVEMBER 9, 2012

All the major sites, Twitter, Facebook, etc., Cost: Free, but accepts donations. More Info: SEO By Yoast . Sexy Bookmarks by Sharaholic. Make it easy for your readers to share your content to almost any site they wish. plus some you probably didn’t even know existed.

WordPress 213

WordPress Class Cost SEO 213

Akamai Marketing

MARCH 17, 2014

I have Twitter and Google+ as networks that are wide open; I enjoy reading information from people I don’t know in both those networks. I’m showing you this ACTUAL conversation because this person was actually honest enough to TELL THE TRUTH about why I received some random connection request. Kudos to this person.

LinkedIn 176

LinkedIn Meeting Instagram Skills 176

Akamai Marketing

NOVEMBER 1, 2011

Within WOM valuation, we include things like Facebook comments and shares on Twitter from an influencer or from the company itself. In my model I based the use of Word of Mouth off of McKinsey Research valuation of Word of Mouth (WOM) value which looks at Relevance, Trust and Quantity.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

MARCH 24, 2011

1) If you don’t already: jump on Twitter, Facebook, YouTube and create an account for yourself (not your business, not yet ). The idea holds water, or soda or a Belvedere vodka if your like me. You’d like that, wouldn’t you?!

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

DECEMBER 21, 2012

You’ll hear people say “Our strategy is Twitter or Pinterest or Facebook.” But here’s the other key: don’t let the tactics drive the KPI’s, make the tactics drive the KPI’s. Especially in social media, we often see the tail wagging the dog in this way.

Metrics 180

Metrics Social Media Sample Samples 180

Akamai Marketing

MARCH 29, 2011

Home About Social Media Consulting Find me a social media expert Social Media Audits Social Media Strategic Plans Content Marketing Plans Social Media Campaigns & Ideas Social Media Scorecards and Key Metrics Contact Tara Review Policy Akamai Marketing Connective Marketing through Social Media and Events Social Media Copywriting Event Marketing (..)

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

JULY 2, 2012

And just as hiring someone on a Klout or Kred score is laziness, so is assuming that your only influencial fans are on Twitter, Facebook and LinkedIn. Regardless of the fact that I think that Kred is an improvement over Klout, can we please agree that hiring someone (or not) based on a single number is nothing short of laziness?

Klout 177

Klout Comparison Influencer Airlines 177

Akamai Marketing

MARCH 9, 2009

By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses. Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article!

Eventful 100

Eventful Klout Tourism Policies 100

Akamai Marketing

MARCH 23, 2011

Home About Social Media Consulting Find me a social media expert Social Media Audits Social Media Strategic Plans Content Marketing Plans Social Media Campaigns & Ideas Social Media Scorecards and Key Metrics Contact Tara Review Policy Akamai Marketing Connective Marketing through Social Media and Events Social Media Copywriting Event Marketing (..)

Review 142

Review Company Klout Policies 142

Akamai Marketing

AUGUST 3, 2011

I can tell you that my audience on Twitter is mostly male. Here’s why: it doesn’t matter the age, gender, race, marital status or income of users on social networks because your talking to each of them. Individually. I can tell you that they are generally over 35. But who cares? I also have 18 year old girls in that mix too.

Social Media 194

Social Media Meeting Compete Trends 194

Akamai Marketing

JUNE 28, 2009

Home About Social Media Consulting Find me a social media expert Social Media Audits Social Media Strategic Plans Content Marketing Plans Social Media Campaigns & Ideas Social Media Scorecards and Key Metrics Contact Tara Review Policy Akamai Marketing Connective Marketing through Social Media and Events Social Media Copywriting Event Marketing (..)

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

SEPTEMBER 22, 2011

Because social media is new (Twitter is only 5 years old!), In my immediate circle, there are those with PR, Marketing, Tech and Software backgrounds, Web and SEO, wait, I’m not done.Journalism, Digital design, and I even know someone with a scientific background. Why are there so many distinct backgrounds in social media?

Collaboration 159

Collaboration Campaign Creative Commons Skills 159

Akamai Marketing

JULY 7, 2011

There is a lot of conversation on the blog-o-sphere and Twitter-sphere from people who I respect, about what you should and shouldn’t do on Google+. As I said to a friend yesterday: a week ago if I wanted to video conference for free, I had one choice, today I have three. And so it goes. Should you follow back?

Google 142

Google Conversation Collaboration Conference 142

Akamai Marketing

MARCH 9, 2009

Home About Social Media Consulting Find me a social media expert Social Media Audits Social Media Strategic Plans Content Marketing Plans Social Media Campaigns & Ideas Social Media Scorecards and Key Metrics Contact Tara Review Policy Akamai Marketing Connective Marketing through Social Media and Events Social Media Copywriting Event Marketing (..)

Eventful 100

Eventful Tourism Klout Travel 100

Akamai Marketing

NOVEMBER 13, 2012

Twitter is not a strategy. If you’re already doing strategic planning, but need a nudge on how to measure social media, then this template will help you too. Also, keep in mind that a platform is NOT a strategy. Facebook is not a strategy. Its by determining your goals that you determine metrics, KPI’s then tactics.

Template 203

Template Templates Social Media Sample 203

Akamai Marketing

JANUARY 15, 2013

Myth #4: Being a “Social” Company Means Having a Twitter Account. While your getting your employees up to speed, start thinking about who will have what roles in social media and if there are any new positions required. Believe it or not, “being social” is different than “doing social.”

ROI 194

ROI Social Media Policies Creative Commons 194