Mobile or Social? In the blue corner we have Mobile! This includes mobile app development, responsive web design, push notifications, and mobile targeted paid advertising. We’ve seen why your business should go mobile recently with mobile devices overtaking PCs. This includes posting and resource investment in your favorite networks including: Facebook, Twitter, LinkedIn, Pinterest, Flipora, etc. Sign in with Twitter to vote now using Birdfeud! The post Mobile vs. Social – Round 1: Ding! Mobile Marketing Social Media MORE >>

The avalanche of mobile apps turns up the pressure on individual mobile developers to find new ways to rise above the noise and generate meaningful revenues. Most mobile app developers have realized that earning a living from their activities is no walk in the park. Putting aside the issue of getting a mobile app discovered and downloaded, developers, especially on Android, are finding it increasingly difficult to generate any significant revenue from their apps. Each of these options has its own challenges (and advantages), and mobile advertising is no different. MORE >>

In the same “well duh&# category as the sun will rise in the east and set in the west, we know that more advertising is coming to mobile devices. The topic was heavily discussed this week in Barcelona at the Mobile World Congress (MWC) with debate around consumer behavior and interests. The company staunchly believes that more creativity and higher production values are needed to advance mobile advertising. Twitter CEO Dick Costolo used his keynote slot to focus more on usability, simplicity and the experience Twitter delivers over thousands of devices. MORE >>

What do we really want from our branded, self-service mobile apps? Usage data shows we appreciate instant access to the companies we do business with via mobile apps aimed at taking the heavy lifting out of resolving customer service issues and questions. Based on a December 2011 survey of 900 smartphone owners conducted by Vocalabs on behalf of Nuance Communications, the vast majority of respondents (72 percent) have a more positive view of a company if they have a mobile app. Significantly, banks and mobile operators lead with the largest number of app downloads. MORE >>

The holiday numbers are in, the mobile user surveys are done, and the implications for brands, retailers and marketers are profound. Mobile has become an integral part of the shopping routine, with the vast majority of consumers admitting to using their mobile phones to search and purchase gifts. John Stevens examines this mobile megatrend and shares eight tips for creating and executing a successful mobile strategy. number of reports show that people rely on mobile every step of the consumer journey. The bottom line: mobile retail is a fact, not a fad. MORE >>