Trending Sources

Twitter Moments Goes Mobile

SocialTimes Twitter

Twitter gave all users the ability to create Moments via desktop  in late September, and the feature was extended to iPhone and Android users Wednesday. The social network said in an email to SocialTimes that the extension of the Moments feature to its mobile users marked “an effort to give people, brands and creators a new and dynamic way to tell their stories,” and it shared the news via tweet (embedded below): With Moments, you can bring together favorite Tweets to tell richer stories – rolling out on mobile starting today. Apps Twitter Android iOS iPhone Moments

Remix 22

80% of Twitter’s Ad Revenue Comes From Mobile

The Realtime Report

Twitter just announced its first quarter earnings report for 2014, with impressive gains in advertising: total revenue grew 119% year-over-year, with 90% of those earnings coming from advertising. Of that advertising revenue, a huge chunk – 80% – came from mobile. vs. Twitter’s 57 million. However, user growth was disappointing for the platform.

How T-Mobile Changed The Wireless Industry For The Better

The Realtime Report

How T-Mobile Changed The Wireless Industry For The Better By Jessica Oaks. Anyone who has switched contracts from AT&T or Verizon to T-Mobile knows that the wireless service provider does things its own way. Mobile proposed another way. Not only is T-Mobile benefiting, but the customer is too. Mobile’s latest promotion is Binge On. No two year contracts.

Twitter Grows by 75% in Mobile Audience, LinkedIn Close Second

Mindjumpers

Tweet Twitter is now the fastest growing social networking site among U.S. mobile using audience, jumping an impressive 75% to 13.4 Facebook’s mobile audience worldwide is now a heady 350 million. The overall social networking population across mobile devices increased by 37% to 72 million people – about 31% of all U.S. mobile users (aged 13 and over). million.

Mobile Video: 92% of Viewers Share Content

The Realtime Report

Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Out of the 200 mobile video viewers surveyed, 92% share mobile video content with others. And they do so often: 16% share mobile video content daily, and 33% do so weekly. Only 12% share video via Twitter.

76% of Mobile Video Ads Are Viewed In-App [Study]

The Realtime Report

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first  Mobile Video Benchmark Study  to examine mobile video performance. The results show very high completion rates – over 90% – for mobile video. “…Mobile video is beyond the tipping point.

Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: •  Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me?

Top Tools for Mobile Marketing

SocialFish

The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success. Okay, so you’re ready to launch a mobile marketing campaign for your nonprofit. And, with 1.5 Convinced yet? But where do you begin? Texting Apps.

Social Networking Stats: Facebook Is Top Mobile App, #RLTM Scoreboard

The Realtime Report

Twitter: over 218 million monthly active users. via  Twitter. Facebook Is Most Popular Mobile App [Survey]. Which app do you use most frequently on your mobile phone?  A new survey from research firm Consumer Intelligence Research Partners reveals that Facebook dominates mobile apps, and is currently used four times more frequently than runner-up Twitter.

US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new  research by Millennial Media  reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year.

Twitter Debuts Customizable Modular SDK for MoPub Mobile Ad Exchange

SocialTimes Twitter

Advertisers using Twitter’s MoPub  mobile ad exchange can now customize their software-development kits to account for only the ad formats they wish to use. She wrote: From standard banner ads to mobile-first formats such as native ads, MoPub supports one of the most comprehensive sets of ad formats, and now, you can pick and choose the ones you want to work with.

A Mobile Website is Key for Business in 2015

yMarketingMatters

Mobile usage is at an all-time high ! In more time with mobile on an average day than in 2013. Check this out: 11 Stats Why You Should Care About Mobile Web Performance ! Follow Nick on Twitter  @NickARojas ). Check out the informative INFOGRAPHIC below on “Mobile Design for the Modern Business” for more on optimizing design for mobile.

Facebook Tip: Changing From Mobile To Desktop View On Your iPad Or Tablet

SocMed Sean

If you are a tablet owner, though, you probably know that apps like Twitter and Facebook treat your tablet as a mobile device by default. Personally, I hate the stripped-down, ad-heavy versions of the Facebook and Twitter apps, so I browse them using the native desktop view in Safari or Chrome. I can’t live without my tablet. Facebook can be just as infuriating, too.

iPad 119

How to Choose the Best Mobile Strategy for Your Business

Convince & Convert

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Developing an app isn’t the right solution for everyone, so how do you determine what mobile strategy makes sense for your business? Window Shopping.

8 Must-Have Apps for Your Mobile/Social Business

Janet Fouts

travel with an iPad and an iPhone as my mobile office, and it’s made it a whole lot easier to stay on top of my business, my teram and my clients. Quickbooks Mobile. Publish a magazine style page on any topic you like, then populate it with content you curate from your desktop or your mobile device. Expensify. travel a lot. Expensify is available for iPhone and Android.

Mobile 155

Facebook Introduces Audience Insights, Twitter Unveils ‘Mute’, Yahoo Gets Mobile & More | Social Media Snapshot

Harp Interactive

Categories: Blog , Facebook , LinkedIn , Pinterest , Social Media Marketing , Twitter Tags: CardMunch , evernote , Facebook , facebook audience insights , language targeting , linkedin , mobile ads , mute button , Pinterest , social media , Social Media Snapshot , Twitter , Yahoo! Blog Facebook LinkedIn Pinterest Social Media Marketing Twitter CardMunch evernote facebook audience insights language targeting linkedin mobile ads mute button social media Social Media Snapshot Yahoo Introduced late last week, [.] ( Read more. ).

Yahoo 49

7 Common Mobile Fundraising Mishaps and How to Avoid Them

SocialFish

Luckily, your organization doesn’t have to spend years cultivating your mobile fundraising strategy the way a chef would work meticulously on his caramelizing. Forgetting to steward mobile donors. When you’re planning your mobile fundraiser, it’s important not to base any decisions on assumptions. Mobile donation page. Twitter. Twitter. And more! QR code.

Twitter Touts Branded Emojis

SocialTimes Twitter

Twitter introduced branded emojis last year , and the social network provided an update on their performance Monday. Twitter said in a Twitter Marketing post that ads receive nearly 10 percent more attention when branded emojis are included, adding that when branded emojis are combined with promoted videos , emotional connection with and interest in the ads increase by six times.

Twitter to Discontinue Vine

SocialTimes Twitter

Twitter announced it will discontinue Vine, its looping video app, which launched in 2013. Today, we are sharing the news that in the coming months we’ll be discontinuing the mobile app. We’ll be sharing more details on this blog and our Twitter account , and will notify you through the app when we start to change things. – Team Vine & Twitter. Apps Twitter Android android apps free apps Google Play iOS iOS apps iTunes App Store mobile apps Mobile Video Apps Video Apps Vine Vine ClosureYou’ll be able to access and download your Vines.

Native Ads Debut for Mobile App Install Campaigns on Twitter Audience Platform

SocialTimes Twitter

Advertisers running mobile application install ad  campaigns on Twitter Audience Platform  now have access to native ads. Simply check the “native” box when launching a new mobile app install campaign on the Twitter Audience Platform and your ad content will be automatically reassembled to match each app’s unique design and layout.

Vimeo 18

Social Networking Stats: Twitter’s US Mobile Ad Revenues Top Facebook’s, #RLTM Scoreboard

The Realtime Report

Twitter: over 500 million users. Twitter’s US Mobile Ad Revenues Top Facebook’s — But Facebook Will Win Next Year. Twitter takes the lead over Facebook in US mobile advertising revenues in 2012, according to the latest eMarketer forecast. But by next year, Facebook will beat out Twitter “by a significant margin.” ” Both companies earn significantly less mobile revenue than those with more established mobile platforms, like Google and Pandora. Why is Twitter seeing such success with mobile?

Government’s Mobile Nightmare

Geoff Livingston

Multiply that individual by hundreds of thousands of people, and their personal smartphones with Facebook, Instagram, Twitter and Pinterest apps loaded up. The Office of Management and Budget released its digital strategy for mobile devices (phones and tablets, hooray!) What do you think about the government’s mobile nightmare? Image via Federal Computer Week. Oh well.

Comic: The ‘Always On’ Nature Of Mobile And Social Media

SocMed Sean

Social and mobile…they go together like peanut butter and jelly. The fact that our mobile devices are so portable means they go everywhere with us. And the reduced price of smartphones and data plans means that our social channels tend to go wherever our mobile devices go. But the downsides comes with the addictive nature that comes with blending social and mobile.

Mobile Gaming To Grow Faster Than Social, Online Gaming

The Realtime Report

Mobile gaming is growing more rapidly in the US than either social or online casual gaming, according to an eMarketer report. With its rapidly expanding audience, mobile gaming will also lead in advertising growth. The top sources of revenue for mobile gaming are: paid downloads. Is your brand moving into gaming – especially on mobile? in-game advertising.

The Future of Social Media Is Mobile. Are You Ready?

Simply Measured

There’s no denying the trend that mobile is taking over the digital landscape, particularly amongst the 18-34 year old demographic. Already 1 in 5 minutes of all digital media time is spent on social sites or in social media apps, and nearly 80% of all social media time is spent on mobile. Visual Content Is King on Social and Mobile. There are currently 2.6 billion by 2020.

Social Networking Stats: Instagram Tops Twitter In Daily Mobile Users, #RLTM Scoreboard

The Realtime Report

Twitter: over 500 million users. Instagram Tops Twitter In Daily Mobile Users. Smartphone owners in the US visited Instagram (from their smartphones) more frequently and for longer periods of time than they visited Twitter in August 2012, according to new comScore data (as reported by AllThingsD ). million for Twitter. Facebook: 955 million active users.

7 Mobile Marketing Stats That Will Blow Your Mind

Convince & Convert

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. Tablets and mobile devices are taking over the market and that makes for an exciting piece of Internet history that many are recognizing, but few are really cashing in on. Pay close attention.

The Demographics of Twitter Users [Study]

Mindjumpers

Tweet Twitter has more than 500 million users and is continuously growing, but who are all these new tweeters? Pew Research Center has released an Internet study that focuses solely on Twitter and includes some great user demographics. Twitter is soaring among young adults. use Twitter as of February 2012, and 8% are daily users. 15% of all online adults in the U.S.

Study 119

How Brands Used Twitter in 2012

Mindjumpers

Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. To put the succes into perspective, in September 2011, the platform’s user base was half that amount, meaning that Twitter added as many users in 15 months as it did in the previous five years!

Why Marketers Should Use Twitter (Infographic)

SocialTimes Twitter

It may seem like Twitter is having a tough time lately, but it still isn’t wise to write the micro-blogging service off. Twitter has 320 million monthly active users , most of whom are international and mobile, and they represent several key demographics for marketers. An infographic from WebpageFX  examines the impact of marketing on Twitter.

Time Spent on Mobile Apps Totals 76% of Time Spent Watching TV

The Realtime Report

Mobile device users are spending more and more time on mobile apps, according to a new report from mobile app analytics firm Flurry.  US consumers spent an average of 127 minutes on mobile apps per day, a gain of 35% year-over-year. So how does mobile app usage compare to desktop web usage — or to the time spent watching TV?  A comparison of Flurry’s mobile app data with web usage indicates that US consumers spend more time in apps than surfing the web via desktop. Time spent in mobile apps now totals 76% of time spent watching television.

UK Mobile Ad Spend Grows 126% in 2013

The Realtime Report

The latest estimates from eMarketer show staggering growth in UK mobile advertising. Mobile ad spend for 2013 will total over  £1 billion (around $1.89 Previously, eMarketer forecasted 90% growth in mobile advertising from 2012; now, an upward revision expects 126% growth. And in 2014 total mobile ad spend is expected to nearly double, reaching almost £2.26 billion).

Mobile vs. Social – Round 1: Ding! Ding! Ding!

Puzzle Marketer

Mobile or Social? In the blue corner we have Mobile! This includes mobile app development, responsive web design, push notifications, and mobile targeted paid advertising. We’ve seen why your business should go mobile recently with mobile devices overtaking PCs. This includes posting and resource investment in your favorite networks including: Facebook, Twitter, LinkedIn, Pinterest, Flipora, etc. Sign in with Twitter to vote now using Birdfeud! The post Mobile vs. Social – Round 1: Ding! Mobile Marketing Social Media

Social Media News Ticker: Facebook Tests Mobile-Ad Network, Twitter Launches Card Analytics

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google, Pinterest and Snapchat: Pinterest now supports GIFs. Facebook, Twitter, Google. Twitter. Social Media News Ticker Facebook GIFs marijuana ads mobile ad network Pinterest Snapchat Twitter Twitter card analytics Facebook.

Six Tips to Go Mobile without Going Broke

Spin Sucks

You see, I agree mobile commerce is the next big thing – and a critical opportunity businesses can’t ignore. Based on their feedback, coupled with our own discoveries, we’ve found there are six ways business owners can “go mobile” without going broke. . 1.  ”Own” your online business profile and location.  . Mobile optimize yoursite.com. Mobile searches have grown 400 percent since 2010, according to Google.  Your site has to be optimized for mobile viewing. Customers will appreciate you’re mobile-friendly, and you’ll avoid awkward confrontations.

Mobile Breaks Search. And Your Brand

Twist Image

Mobile could well be the last true computing platform. Not smartphones, but mobile. Back then, the mobile carriers were not concerned with data. There was no real mobile Web. There was no real interest from consumers to use their mobile phones for a Web-like experience. In fact, when text messaging was first introduced, you could not text someone unless you were both on the same carrier, and the messages were limited to 140 characters (hint: this is why Twitter maintained that limitation, lest many people forget). Mobile is eating the world.

Social Networking Stats: 21% Of Online Video Is Now Mobile, #RLTM Scoreboard

The Realtime Report

Twitter: 255 million monthly active users. Mobile Video Now Accounts For 21% Of All Online Video Plays. 21% of all online video-plays globally were completed through mobile devices  in the first quarter of the year, according to video technology company Ooyala. The massive growth in online video consumption via mobile devices has changed the paradigm in content availability.

71% of Airlines See Mobile as the Future of Airline Payments

The Realtime Report

Mobile and social media will be a focus for airlines over the next few years, according to a recent survey from airline payment processing company WorldPay. Kiosks will become less important, and sales will shift to social media and mobile. And mobile looks like the future of those improvements. photo: Wikipedia Commons. Social media will also play a major role in this shift.

Mobile Ad Spending Grows 105% in 2013

The Realtime Report

In 2014, mobile ad spending will account for nearly one-quarter of total digital ad spending worldwide, according to the latest estimates from eMarketer. Much of this growth is driven by increased mobile ad spending from Facebook and Google. Mobile ad spending worldwide increased 105% in 2013 to $17.96 However, it’s Facebook that has the brighter mobile future.

Mobile Install-App Ads, New Twitter Profile, Updates to Facebook’s News Feed Algorithum & More | Social Media Snapshot

Harp Interactive

Categories: Blog , Facebook , Google , Social Media Marketing , Twitter Tags: Bing , Facebook , Google , Groups you admin section , install-app ads , linkedin , MoPub , new twitter profile , news feed algorithum , rich LinkedIn snippets , Twitter , youtube Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Blog Facebook Google Social Media Marketing Twitter Bing Groups you admin section install-app ads linkedin MoPub new twitter profile news feed algorithum rich LinkedIn snippets youtube

Feed 47