Dave Fleet

JANUARY 15, 2011

You end up with ideas in search of a strategy. The strategy seems to fit with the idea, too (because you made sure it did). The strategy seems to fit with the idea, too (because you made sure it did). The critical filter to apply is: do the ideas and the strategy flow back up to the objectives at hand? Make sense?

Issues 339

Issues Groups Groups Process 339

Dave Fleet

OCTOBER 20, 2011

Here’s the thing, though: it’s by doing that that you learn how good programs and strategies work. What’s more – sorry to say it – but there’s a lot more to strategy than just idea creation. You need to get in the trenches, get your head down and learn.

Flickr 409

Flickr Project Organization Strategy 409

Dave Fleet

APRIL 15, 2013

Learn the difference between objectives, strategy and tactics. Nothing makes me cringe more than seeing people confuse objectives, strategy and tactics with each other. Strategies are how you plan to accomplish them. They should funnel up to the strategy. ” 11. Simply put: Objectives are what you need to accomplish.

Tips 420

Tips Proposal News Industry 420

Dave Fleet

FEBRUARY 28, 2013

Content Strategy: How do you stay engaging while driving business results at scale? Content strategy is a shiny object right now (in a stroke of amazing timing, Edelman appointed Steve Rubel to the new post of Chief Content Strategist yesterday – congrats Steve). Check out my related post on tips for scaling customer service ).

Social Media 393

Social Media Communities Overview Forums 393

Dave Fleet

JUNE 18, 2018

This support is just probably to help you in making the highly successful essay and taking a look at the top strategy for ISB School. Your thesis statement should advise your reader just what the document is all about, in addition to assist direct your writing. End in the form of your dissertation thought.

Education 150

Education Study Meeting Issues 150

Dave Fleet

SEPTEMBER 14, 2011

Once you have that, you can begin to craft a strategy (I would add that before you do that, you need to figure out what business objectives you want to accomplish). Strategy is important. You can get started with social CRM by simply signing up for a free or trial account on a service, and starting to listen.

Social CRM 318

Social CRM Small Business Video Guidelines 318

Dave Fleet

APRIL 15, 2013

Learn the difference between objectives, strategy and tactics. Nothing makes me cringe more than seeing people confuse objectives, strategy and tactics with each other. Strategies are how you plan to accomplish them. They should funnel up to the strategy. ” 11. Simply put: Objectives are what you need to accomplish.

Tips 353

Tips Proposal News Industry 353

Dave Fleet

MAY 2, 2011

It covers social strategy at a high level, from philosophy to business culture to listening and more. Over time, my memory of the specific highlights faded and it became more and more futile to try to write the review without re-reading the book. I constantly recommend it to people, and I don’t do that lightly.

Review 333

Review Strategy 333

Dave Fleet

MARCH 30, 2012

Once you’re at that point, you can help to re-focus objectives, and can work to build strategies and tactics that drive at the true business need rather than the one originally stated. Other times that might be increasing loyalty; other times it might be gaining product insights.

Social Media 353

Social Media Loyalty Conversation Buy 353

Dave Fleet

DECEMBER 31, 2011

As organizations increasingly adopt the role of media companies in their online communications, watch for content strategy to receive greater focus in 2012. Strategic content planning.

Social Media 388

Social Media Policies Organization Process 388

Dave Fleet

FEBRUARY 11, 2013

Content strategy in a multi-stakeholder mix. Out of that comes a new series of posts, focused on how to manage social media at scale. Together we’ll explore topics including: Organizing global social media teams. The balance of global/local. Engagement at scale. Advocates vs influencers, and why that difference matters.

Social Media 250

Social Media Influencer Team Campaign 250

Dave Fleet

MARCH 27, 2018

For example, in the case of this role, we looked for strong digital-first client counselors, people who had exceptional backgrounds in digital strategy, and who were also new-business hungry, with the right mix of sector experience for the market in which they were hired. Fulfilling the human need.

Skills 290

Skills Team Applications List 290

Dave Fleet

JANUARY 26, 2021

Companies must think carefully about social content strategy to ensure that voice, topic, look and feel all work together to build trust in brands’ content, versus damaging it. We know this from our own research , which also tells us that there are things that brands can do to build trust in their own activities.

Privacy 195

Privacy Marketing Data Reputation 195

Dave Fleet

OCTOBER 14, 2012

I spent countless hours sitting (on a massive exercise ball) in his office, as he did in mine, talking strategies and tactics, the latest online tools and trends, or how to resolve a difficult client situation. Over the next 18 months or so as we worked together, Michael became both a friend and a mentor.

Exercises 419

Exercises Banking Communities Meeting 419

Dave Fleet

SEPTEMBER 27, 2011

Here are seven tips for working with your legal team: Tie back to organizational objectives: Show how the program you’re trying to implement ties-in to business objectives, and help to educate the legal team on the strategy behind your proposal.

Social Media 366

Social Media Tips Proposal Case Study 366

Dave Fleet

MAY 12, 2010

Tags: social media strategy.

Organization 393

Organization Social Media Airlines Issues 393

Dave Fleet

AUGUST 30, 2010

Tags: social media strategy engagement.

Social Media 399

Social Media Patterns Campaign Engagement 399

Dave Fleet

AUGUST 31, 2010

As an ‘agency guy’ you’re privy to all sorts of plans, strategies and future-focused documents that your clients trust you to keep confidential. Other companies would love to get their hands on those documents, or even to just learn the general plans of their competition.

Reputation 360

Reputation Compete Company Questions 360

Dave Fleet

SEPTEMBER 7, 2010

Tags: social media strategy audience.

Social Media 391

Social Media Proposal Analysis Policies 391

Dave Fleet

FEBRUARY 15, 2011

Secondly, as outlined in my 2011 trends presentation , search strategies are becoming increasingly important to digital activities – not just from a content development perspective but at a strategic, cross-channel level. Thirdly, the lines around “social media&# are becoming blurred.

Social Media 318

Social Media Survey Social Graph News 318

Dave Fleet

OCTOBER 14, 2010

Tags: communications pr public relations social media strategy.

Campaign 400

Campaign Trends Compete Curation 400

Dave Fleet

DECEMBER 21, 2011

For the rest of us, though – those of us trying to do the best we can, and who really want to optimize based on useful insights – let’s move beyond the “search results are an important information source” nonsense and get down to the business of finding useful insights that can fuel our communication strategy.

Engineering 271

Engineering Review Sites News 271

Dave Fleet

JANUARY 17, 2011

The New How: Creating Business Solutions Through Collaborative Strategy – Nilofer Merchant (via @melissa_ful ). The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion – John Hagel III, John Brown & Lang Davison (via @melissa_ful ). Change By Design (via @melissa_ful ).

List 382

List Banking Flickr ROI 382

Dave Fleet

APRIL 13, 2011

Nestle found this out the hard way, as did Etsy late last year (BTW, Etsy, removing posts “for negativity&# is not a good issues management strategy). And when you’re using two-way channels, people talk back… not just about what you want to talk about, but about what they want to talk about.

Case Study 296

Case Study Issues Study Social Media 296

Dave Fleet

JANUARY 8, 2023

Otis uses her expertise and experience to provide practical tips and strategies for spotting misinformation, and explains how to verify information and protect yourself. Leibman provides practical tips and strategies for managing your time, energy, and stress, and offers advice on how to boost your performance at work.

Energy 39

Energy News Issues Social Media 39

Dave Fleet

FEBRUARY 21, 2011

Google has bumped-up the prominence of social results in its search results, making the convergence of social and search strategy all the more important. Fast Company: Google Gives More Prominence to Social Search. Social rising in search. ReadWriteWeb: This is the Creepy, Super Cool Future of Smartphones & Social Networks.

SEO 262

SEO Mobile Foursquare Journal 262

Dave Fleet

MARCH 27, 2018

For example, in the case of this role, we looked for strong digital-first client counselors, people who had exceptional backgrounds in digital strategy, and who were also new-business hungry, with the right mix of sector experience for the market in which they were hired.

Skills 150

Skills Team Process Applications 150

Dave Fleet

OCTOBER 31, 2011

Lastly, he book draws frequently from other popular texts including the aforementioned Altimeter paper, Paul Greenberg’s CRM principles and the book Blue Ocean Strategy. A consistent energy and enthusiasm flow through it, and the personal anecdotes lend a human feel to the book throughout. Weaknesses.

Social CRM 260

Social CRM Review Overview Energy 260

Dave Fleet

JUNE 28, 2010

Not only does the book cover a wide range of tools; it nonetheless manages to avoid taking a tool-centric (which would almost immediately be out of date) and works in sound elements of communication strategy and broader social media principles.

Review 261

Review Engagement Social CRM Social Media 261

Dave Fleet

JANUARY 4, 2011

Similarly, the vast majority of work that goes into a social media program will go on behind the scenes – strategy, planning, asset design and development, content planning and production, engagement triage and workflow and so on. The piece the public sees is the tip of the iceberg.

Social Media 402

Social Media Activities Issues Guidelines 402

Dave Fleet

FEBRUARY 16, 2016

As I mentioned, I’ve spent the last year thinking a lot about these kinds of landscape shifts – these aren’t trends that will affect your next campaign, but they are significant shifts that so much trends as broad-sweeping contextual changes that have the potential to shift agency strategy.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

NOVEMBER 22, 2010

Tags: social media strategy measurement monitoring.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

FEBRUARY 2, 2013

As we say on the Edelman website, the GCRM, “is responsible for overseeing the global client relationship, setting the strategy and managing the core client team. Content strategy in a multi-stakeholder mix. GCRMs are dedicated to bringing the best of Edelman resources to our clients – wherever and whenever required.”

Team 304

Team Project Resources Influencer 304

Dave Fleet

APRIL 9, 2012

“Page turner.” ” Not words you usually expect to associate with a social media book. For anyone who is looking for a solid primer on social media within corporations, though, those two words perfectly describe Christopher Barger’s book The Social Media Strategist: Build a Successful Program from the Inside Out.

Social Media 391

Social Media Review Handbook Case Study 391

Dave Fleet

SEPTEMBER 28, 2012

A few months later, in my presentation on six essential shifts in social strategy at BlogWorld New York earlier this year, I argued that we (as digital communicators) have reached a point where “shiny objects dominate discussion” and that we need to start thinking about it as an enabler and partner to other communications functions.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Dave Fleet

FEBRUARY 2, 2012

Edelman recently released the results of its 2012 Trust Barometer survey. Given the events of the last year, it’s hardly surprising that trust is decreasing pretty much across the board. That is, except in Canada. Results of the 2012 Canadian Trust Barometer.

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Dave Fleet

DECEMBER 20, 2010

Tweet So, a rumour says that Yahoo is shutting down Delicious … or not. Cue a mass exodus as many people, including myself, look for ways to back-up thousands of bookmarks they’ve saved over the years. They also look to backup their photos on Flickr, as people realize that site may not be a sure thing after all.

Social Media 360

Social Media Delicious Yahoo Sentiment 360