article thumbnail

Why it’s time to break up with your biannual brand survey

Sprout Social

Maybe you think you’re in a happy relationship with your current brand survey routine. Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. What is a brand survey? But what about the rest of the year?

Survey 91
article thumbnail

The role of AI in creating a more human customer experience

Sprout Social

The technology identifies sentiment in feedback from a wide range of sources such as platforms like Trustpilot or Google My Business, social media comments and direct mentions, surveys and news sources. Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs.

Sentiment 102
article thumbnail

How to supercharge your marketing strategy with AI automation

Sprout Social

By combining AI tasks like machine learning (ML) and natural language processing (NLP) with traditional rules-based automation, intelligent automation systems handle complex AI analytics to improve decision-making and workflows. This translates into streamlined operations and improved productivity.

Strategy 101
article thumbnail

How the Threads Algorithm Works in 2024 [GUIDE]

Hootsuite

Threads’ AI system predicts what kind of content you’ll find the most worthwhile, based on your behavior across the platform. While analytics for Threads are non-existent right now, use your brand’s other social media platforms as a baseline: who follows you on Twitter/X or on Instagram? How does the Threads algorithm work?

article thumbnail

Social Media Security Tips and Tools to Mitigate Risks

Hootsuite

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?), you need to protect yourself against common social media security threats.

article thumbnail

Some Social Tools You Should Know About

Direct Marketing Observations

NutshellMail users social network updates so they don’t have to login and check. UserVoice creates engaging survey forms on Facebook and other sites to solicit feedback from fans and visitors. MemoLane is a “virtual scrapbook” generated by a user’s social media history.

Tools 215
article thumbnail

4 Reasons Your Company Needs a Social CEO

Oktopost

As the standard bearers of the modern corporation, CEOs are tasked with ensuring all systems run smoothly and profitably on a day-to-day basis. With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Of those active on social media, 70% use only LinkedIn. Absolutely.

Company 127