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Why it’s time to break up with your biannual brand survey

Sprout Social

Maybe you think you’re in a happy relationship with your current brand survey routine. Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. What is a brand survey? But what about the rest of the year?

Survey 91
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[Research] The Influence of AI on GTM Strategies

Convince & Convert

The 23-page research study, How Go-To-Market Strategies are Evolving with AI , surveyed 275 go-to-market leaders across various departments to explore AI usage in GTM teams, its impact on strategy, successful AI technology stacks, and future AI benefits. Team alignment is a consistent priority across all GTM departments surveyed.

Research 140
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The 9 best reputation management services for your brand in 2024

Sprout Social

Improves the credibility and trust of your brand According to a 2024 BrightLocal survey , 77% of consumers check at least two review sites or platforms before making a purchasing decision, and 71% of consumers would not consider using a business with an average rating below three stars. This will deepen your connection.

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Why Small Business Owners Need Support Systems, With Examples From 6 Small Business Owners

Buffer Social

One survey of small business owners from Capital One found that 42 percent of them are currently experiencing burnout or have experienced it within the past month. This is why having a good support system is invaluable for entrepreneurs. Starting and running your own business can be incredibly stressful.

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

In fact, almost 61% of businesses currently have a social listening system. It’s a natural language processing system that identifies and analyzes the sentiment and intent of texts. Run customer surveys and benchmark them against your social listening data. Through social listening. That’s where sentiment analysis can help you.

Sentiment 142
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Seven Post-Pandemic Office Tech Trends to Look Out For

The Realtime Report

Many teams now complete a quick health survey via a mobile app on their way into the office so that they can be effectively screened before arrival. According to an Adobe Voice Survey, 86% of people said that voice tech would make the office more sanitary, while 77% expected to use this tech more frequently in the next year.

Trends 91
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The role of AI in creating a more human customer experience

Sprout Social

The technology identifies sentiment in feedback from a wide range of sources such as platforms like Trustpilot or Google My Business, social media comments and direct mentions, surveys and news sources. Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs.

Sentiment 103