Sherrilynne Starkie

MAY 2, 2018

When it comes to social media, the changes keep coming fast and furious. Users get new and interesting ways to connect and interact on several social media platforms too. New features and functions from Facebook, SnapChat, YouTube, Google and Instagram. YouTube continues to chip away at TV ad budgets.

Social Networking 230

Social Networking Adwords API YouTube 230

Sherrilynne Starkie

MAY 19, 2013

Finally, a video that reveals the power of social media and why it’s changing us all! Related posts: Betty White flogs insurance via YouTube. What the hell is social media? Netflix, YouTube account for nearly half of all Internet usage. Measuring influence online. PLEASE LIKE MY FACEBOOK PAGE.

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Video Insurance YouTube Social Networking 312

Sherrilynne Starkie

DECEMBER 20, 2020

How Canadians use Social Media. Canadians love social media. YouTube is used by 64 per cent of Canadians and two-thirds of those use it daily. An Integrated Digital Media and Marketing Framework. Paid Owne Shared Earned Media Framework. Definition: Owned Earned Shared Paid Media.

Marketing 367

Marketing Syndication Adwords News 367

Sherrilynne Starkie

JANUARY 4, 2018

Here's my first 2018 top 5 social media must-knows for marketing communications professionals feat. Amazon, Facebook, Instagram, Twitter and Youtube. Logan Paul video: How to unsubscribe from a YouTube channel. To understand just how fleeting net fame can be.check out this young YouTube star’s fall from grace.

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Facebook YouTube Instagram Feed 218

Sherrilynne Starkie

AUGUST 8, 2018

My Top Five weekly round up of must-know social media news! It includes Facebook for publishers, Google Data Studio, auto tweeting, Youtube aspect ratios and a discussion of tech industry ethics in targeting children. YouTube now adapts video player to video aspect ratio.

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API YouTube Data News 150

Sherrilynne Starkie

AUGUST 26, 2012

You might be aware of the hundreds of amateur covers that have sprung up on YouTube. Related posts: The ROI of social media. Betty White flogs insurance via YouTube. Gotye makes the ultimate Gotye YouTube remix. Chances are you’ve heard Gotye ‘s song a time or two. Casey Anthony’s video PR stunt.

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Remix Insurance YouTube ROI 334

Sherrilynne Starkie

FEBRUARY 14, 2019

Top five social media news stories for marcoms professionals this week feature new innovations for businesses from Facebook, LinkedIn Live video and new features from YouTube and Whats App. YouTube expands test Explore tab to more devices. Facebook Merges Instagram Direct with Page Inbox, Allows Page Access to Groups.

Facebook 150

Facebook YouTube iPhone LinkedIn 150

Sherrilynne Starkie

APRIL 6, 2013

In modern times, this means social media. Since Carrey’s video’s release a few days ago, it’s been viewed almost 2 million times on the Funny or Die website, and there have been almost 100,000 social media mentions of Carrey or the video. Betty White flogs insurance via YouTube. Gun control is a polarizing issue.

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Video Sysomos Sentiment Insurance 329

Sherrilynne Starkie

MAY 18, 2013

Hadfield boasts more than 751,000 Twitter followers, more than half million YouTube views and has a Klout score of 86. He uses social media to share photographs from space and shares his experiences of life on the space station as they happen. Thank you reminding us of the magic of social media. Related articles.

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Klout Wikipedia YouTube Education 281

Sherrilynne Starkie

DECEMBER 20, 2020

How Canadians use Social Media. Canadians love social media, especially in Ottawa. YouTube is used by 64 per cent of Canadians and two-thirds of those use it daily. An Integrated Digital Media and Marketing Framework. Paid Owned Shared Earned Media Framework[/caption].

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

JULY 31, 2018

I’ll be at Canada’s National Pet Industry Trade Show next month delivering Social Media 101, a two-part introduction to social media course. PIJAC Canada, the organization that runs the show, conducted a survey of members to find out what they need to learn about social media.

Industry 42

Industry Social Media Training Survey 42

Sherrilynne Starkie

NOVEMBER 26, 2017

Each week, I’ll highlight the five most important social media news stories of the week (according to me!). More evidence that Facebook is gunning for YouTube in the race for video content supremacy. Struggling to keep up with social media trends and innovation? Sherrilynne Starkie. followers .

Features 230

Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

FEBRUARY 13, 2012

Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. It displays the news that is most popular in Reuters social network. Social media podcast For Immediate Release covered the launch this week.

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Wireless Klout Module Directory 292

Sherrilynne Starkie

AUGUST 4, 2012

A new social media strategy was launched earlier this summer which includes Ottawa police Twitter and Facebook accounts. The initiative makes sense; social media is great for connecting with people and that’s a big part of a policeman’s job. The 50+ demographic is the fastest growing in social media use.

Newsletter 355

Newsletter Meeting Social Media Study 355

Sherrilynne Starkie

NOVEMBER 8, 2018

This week’s top five social media must-know news stories feature important retail trends for the run up to the holidays. Snap Camera integrates with apps including Twitch, YouTube, Skype, and Zoom. Google My Business, Snapchat, blended retail, Facebook and Google Assistant all feature. Now on desktops: Snap Camera.

Retail 150

Retail Trends Survey Small Business 150

Sherrilynne Starkie

OCTOBER 15, 2018

How Canadians use Social Media. Canadians love social media. YouTube is used by 59 per cent of Canadians and almost half of those use it daily. An Integrated Digital Media Framework. Most people think of media as being in two blocks: social media and mainstream media.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

JUNE 27, 2018

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. These new brands make it easier for advertisers and publishers to choose the right products to connect with the billions of people via Search, on YouTube, on Google Maps and Google Play, and more.

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Google Adwords Case Study Sports 170

Sherrilynne Starkie

AUGUST 20, 2012

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. The idea was to restrict this skittish company’s FB presence to the secret group as proof of concept so the management team could get used to the idea of social media. Social media is key PR driver.

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Groups Groups Sports Notification 337

Sherrilynne Starkie

NOVEMBER 4, 2012

His topic, the year the Internet fought back, focused on how a genuine grassroots movement, fuelled by social media, impacted the Canadian Federal government’s digital copyright law. The C-61 in 61 Seconds YouTube competition invited Canadians to post a short video expressing their concerns over the bill. Related articles.

Committee 312

Committee Mashup Policies Wikipedia 312

Sherrilynne Starkie

MARCH 9, 2018

This week's must-know social media news includes stories about Google, LinkedIn, Facebook and Twitter. Facebook tops YouTube for branded video. followers . Top Five: Google and women led businesses. Listly by Sherrilynne Starkie. Follow List. Embed List. Mar 09, 2018.

Google 123

Google API Microsoft LinkedIn 123

Sherrilynne Starkie

JANUARY 11, 2018

Why is good writing important for social media success? Every 60 seconds more than 500 hours of video is uploaded to YouTube, more than 3.3 In owned media, the writer will produce blog posts, social media updates, web content, speeches, video scripts and more. million Facebook updates are made, there are 3.8

Social Media 321

Social Media Journal Crowdsourcing Skills 321

Sherrilynne Starkie

JULY 13, 2018

Top Five: YouTube's Fake News fight. Must-know social media news including YouTube's Fake News fight, AR in Facebook ads, Snapchat's Lens Explorer, Quora and Earned Media, Instagram's Questions Sticker. 25 million from YouTube to support online video news. Listly by Sherrilynne Starkie. Follow List.

News 34

News YouTube Instagram Questions 34

Sherrilynne Starkie

MAY 14, 2018

One of the biggest changes is the rise of ‘Influencer Relations” We used to focus on media professionals as the core influencer group and we still do. Facebookers, bloggers, Instagrammers, YouTube Creators, Podcasters, among others, are all people with whom brands and businesses seek to build relationships.

Influencer 218

Influencer How To Policies Reputation 218

Sherrilynne Starkie

MARCH 21, 2018

No longer reserved for journalists, media personalities, industry analysts and community leaders, the word influencer is used to describe anyone who has a large and loyal (mostly) online following. Click To Tweet That means Instagrammers, YouTube Creators, Bloggers, Podcasters and so on. Brands are making budgets go further too.

Influencer 90

Influencer Automotive Marketing Guidelines 90

Sherrilynne Starkie

MAY 30, 2018

Top Five: Social Networks Take Action on Politics. This week's top five social media must-know news features Facebook & Twitter's new rules for political content, Google's action on scammers, new features from Snapchat & LinkedIn. Sherrilynne Starkie. followers . Listly by Sherrilynne Starkie. Follow List. Embed List.

Social Networking 220

Social Networking Policies LinkedIn Issues 220

Sherrilynne Starkie

NOVEMBER 1, 2018

The added support is a part of the company’s “Publish to Social” feature, which already offers publishing to Facebook, Twitter, and YouTube, and is available to paid subscribers. Vimeo has introduced a new feature that will allow videos to be published directly to LinkedIn.

Vimeo 186

Vimeo LinkedIn Privacy Publishing 186

Sherrilynne Starkie

JULY 19, 2018

This week’s Top 5 social media must-know news includes highlights from Google, Apple, Skype, Twitter and YouTube. The idea is to increase confidence in the platform’s follower counts and trust in the social network overall. Let me know in the comments what you think of this more straightforward approach.

Video 34

Video Apple YouTube Google 34

Sherrilynne Starkie

JUNE 13, 2012

The agency I work for, Thornley Fallis Communications, and our client, the Ontario Real Estate Association (OREA), have just been awarded a Gold Canadian Public Relations Society (CPRS) National Award of Excellence – for Best Multi-Media Projects for external audiences. The ROI of social media. SOPA explained. Related articles.

Real Estate 313

Real Estate ROI Newsletter Applications 313

Sherrilynne Starkie

MARCH 8, 2012

Related posts: Women in social media. It is the first film featuring Bond to be directed by a woman. Male PRs twice as likely to earn 50K+. Why give women equal pay? Click here to start to receive my newsletter. VISIT MY FACEBOOK PAGE. Related articles.

Film 363

Film Newsletter Features Google 363

Sherrilynne Starkie

FEBRUARY 7, 2013

The ROI of social media. Reuters, Rogers and social dashboards. We produced a raft of videos for use online to support the launch, one of which ran on cbs.com during the Superbowl. It wasn’t until the day after I was aware that it featured my Twitter profile. So fleeting. Related posts: Somebody I used to know.

ROI 262

ROI Newsletter Social Media Features 262

Sherrilynne Starkie

JANUARY 20, 2020

Earned Media : Sometimes referred to as ‘PR’, this is when other entities cover your news and information. This includes the news media along with other influencers such as analysts, bloggers, Instagrammers, YouTube Creators and more. Shared Media : This is social media. Earned Media). Shared Media).

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

FEBRUARY 28, 2019

In this week’s Top 5 social media news for marketing and communications professionals we highlight new Google video display ads, a Forrester Research report on future digital marketing spend, TikTok’s FTC fine, Quora and potential Facebook regulation in the UK. Video comes to Google responsive display ads. — SS.

Facebook 150

Facebook Committee Sports YouTube 150

Sherrilynne Starkie

JULY 4, 2018

Top Five: Who is social media's AR winner? Top 5 must know social media news including Twitter automation, Facebook transparency, Instagram soundtracks, Google Analytics videos, and Snapchat's tennis lens. Google Analytics has introduced a new video series on YouTube: Measure Matters. Sherrilynne Starkie.

Analytics 170

Analytics Instagram Analysis Library 170

Sherrilynne Starkie

SEPTEMBER 23, 2019

Today, Google is launching Video Reach Campaigns—a simpler, more efficient way to advertise on YouTube. The post YouTube Video Reach Campaigns appeared first on Sherrilynne Starkie. From there, Google ’s machine learning will automatically serve the most efficient combination of these formats.

YouTube 30

YouTube Campaign Video Cost 30

Sherrilynne Starkie

JANUARY 7, 2012

Related posts: Women in social media. Betty White flogs insurance via YouTube. Social media boosts campaigns. Top 5 YouTube videos: Justin Bieber vs Lady Gaga (examiner.com). Click here to start to receive my newsletter. VISIT MY FACEBOOK PAGE. Related articles.

Trends 299

Trends Twitter Insurance Sports 299

Sherrilynne Starkie

JUNE 12, 2018

This week's top 5 must-know news from the world of social media featuring innovations from Facebook, Instagram, Reddit and Snapchat. Instagram's plan to compete with YouTube. Instagram has a new longer-form video platform in the works t o compete with YouTube and Snapchat Discover. Follow List. Embed List. Jun 12, 2018.

Reddit 133

Reddit Facebook Compete API 133

Sherrilynne Starkie

MAY 4, 2013

Related posts: YouTube introduces trends. Featured Headline Marketing public relations Social Media YouTube Axe (brand) Dove Dove Campaign for Real Beauty Old Spice Real Beauty Sketch (drawing) Unilever' It’s trust that is the fundamental building block of any long-term relationship, including customer relationships.

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Marketing Campaign YouTube Buy 295