Waxing UnLyrical

JANUARY 24, 2012

What a segment of this industry apparently doesn’t understand is that bloggers, reporters, commentators, anyone you’d define as a journalist, don’t owe us – PR pros – a damned thing. That’s changed a bit in recent years, thanks to the Internet, but that fact still holds true.

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Waxing UnLyrical

MARCH 6, 2015

’s Chartered Institute of Public Relations with its State of the Profession 2015 report. Yet more than half of all respondents reported that they believe ‘satisfying clients and/or employers’ (55%) is the clearest demonstration of professionalism in public relations. This time it’s the U.K.’s PR leaders in the U.S.

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Waxing UnLyrical

MAY 2, 2017

I reported this to LinkedIn and it was immediately removed.). Because, at the time of this writing, that innocuous question has garnered more than 50,000 views, close to 200 comments, and … … a LOT of negativity thrown my way. Including a death threat. That’s right. A death threat. (I

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Waxing UnLyrical

OCTOBER 2, 2018

For one, it means collecting and reporting accurate numbers, and resisting the urge to inflate results as Kirk Hazlett noted: A2. I’d suggest as a first step to conduct an audit of all reporting/analytics, and to have one-on-ones with comms staff and key stakeholders on how they think things are going in #measurePR.

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Waxing UnLyrical

SEPTEMBER 11, 2012

They were reporting the weirdest thing: could a ‘plane actually have flown into the World Trade Center? There were reports of white Americans being attacked because they were seen with people of “dubious” origin. Reports of such attacks even in San Francisco, the bastion of liberalism in the United States.

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Waxing UnLyrical

AUGUST 5, 2016

The other day I caught an NPR report on the YouTubers descending on the Games. And that means letting go of old notions of who is or isn’t a journalist, and what people may or may not be getting out of their “reporting.” Stop the world and let me on. But with 1.4 million digital-only subscribers.

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Waxing UnLyrical

OCTOBER 10, 2012

(My first media call at one company was from a local reporter wanting to know if we were still dumping gunk into the stream behind one of our facilities…We weren’t. Stopped two years before. Didn’t tell anyone.). What’s really the cost of producing that widget?

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Waxing UnLyrical

JUNE 3, 2016

A2(2): And then make sure you’re asking yourself: “What am I trying to convey by reporting on metrics?” Kelly Byrd added: A4: Reporting results, but not using data to (im)PROVE and replicate success in a trackable way #measurepr. Ease into biz results. ” #measurepr.

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Waxing UnLyrical

APRIL 20, 2011

Social Reporting. Now, I can not only report the above picture as offensive and bullying, but I can automatically block whomever is bullying me. This can be reported to both Facebook as well as a trusted friend; whomever that may be for you. This sounds a lot like the idea of community policing to me. Louis Cardinals fan.

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Waxing UnLyrical

MARCH 11, 2016

On the most effective way to report PR initiatives to executives: @shonali A3:Get agreement on what role PR plays in the path to purchase, then measure it. On going from measurement to reporting to optimization: @shonali A3 & A4: Focus on what DIDN’T work, you learn far more from failure than pointing out the obvious successes.

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Waxing UnLyrical

MAY 29, 2013

In addition, Jen oversees the firm’s media analysis offerings, including BuzzPerception Reports, which track messages and trends in social media for Fortune 500 clients. Earlier in her career, Jen worked at Fleishman-Hillard’s St. Louis headquarters, and the Missouri Chamber of Commerce and Industry.

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Waxing UnLyrical

FEBRUARY 25, 2011

Over and above this, I was told: Renewing your PRWeek subscription will ensure you continue to receive all the latest industry news, surveys, and special reports. The truth is. Now, what’s on the flip side? When it comes to creating surveys that are applicable to their business prospects, they almost never do it.

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Waxing UnLyrical

MAY 3, 2018

Their methodology, over the years, had been adopted by healthcare organizations and they could show (and did show in their annual report) improvements in key metrics like preventive care. However, they were missing the key point.

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Waxing UnLyrical

FEBRUARY 27, 2013

They want a report in what format? So what if they want a report in a format that’s a little more cumbersome than I’d like? I’d rather do it my way.”. “I I don’t care if the client’s budget is _, my proposed plan and budget will be twice that. Because they don’t know what they’re missing out on.”. That’s crazy!”.

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Waxing UnLyrical

MARCH 2, 2011

Before you jump to a conclusion, let’s examine this from both sides: the side of reporter and writer Leena, and the side of PR pro Timothy. The debate is: a) whether or not a PR professional should ever write such an email to a reporter or blogger (if there are questions about the decision, a phone call ALWAYS works better), and.

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Waxing UnLyrical

JULY 22, 2016

But always – always – because their boss, or boss’s boss, or whoever it is reporting to the CMO and/or CEO wants to know the “ROI” of their efforts, and AVE/EMV/whatevershityouwanttocallit at least slap a dollar number on at least part of those efforts. Now, note that I didn’t say, “Start USING AVEs.”

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Waxing UnLyrical

JANUARY 11, 2019

Other vendors like Databox help agencies pull together reports. Another option is to outsource your content analytics to a vendor. Solutions such as Ceralytics provide content analytics for agencies (shameless plug). You can also invest some time in learning Google Analytics and setting up custom dashboards.

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Waxing UnLyrical

DECEMBER 11, 2013

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters. In July, Outlook Publishing (India) Pvt.

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Waxing UnLyrical

OCTOBER 17, 2012

Maybe you’d like to illustrate a couple key points from new research for an audience that won’t wade through a 30-page report. Does the report have graphs, charts and other graphic elements that could be re-used? My #1 piece of advice for clients who find themselves in this situation is to use what they’ve got.

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Waxing UnLyrical

APRIL 30, 2011

the BizBuySell valuation report. I was also curious about the BizBuySell valuation report , so I asked John to tell me more about that. If you buy one copy of his book, Built to Sell , today , then he’ll give you a goodie basket worth around $65 (the book costs $16) that includes: a 1-year subscription to Inc.

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Waxing UnLyrical

DECEMBER 7, 2016

And PR Engineer Kelly Byrd wrote The Science of PR: How PRTech Reporting Proves Value for PR blog Bulldog Reporter. This piece was less personal and more focused on strategic messaging.

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Waxing UnLyrical

MAY 18, 2016

Elaine Hughes is a former news reporter who takes a journalistic approach to marketing. By telling a story, you can drive greater visibility and a more memorable article that will help to push your organization to the front and center of (positive) attention. Image: Olu Eletu via Unsplash, CC Zero. You can connect with her via Twitter.

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Waxing UnLyrical

APRIL 6, 2016

According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. The report by Augure, cited in the beginning of this post, also revealed that 55% of influencers are seeking to increase their reach or grow their audience. Guest Post by Jessica Davis.

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Waxing UnLyrical

JUNE 14, 2018

The time it will take for you to figure out an accurate total can be used working on the written portion of a report. For example, when working on an assignment, if your colleague has excellent mathematical skills, ask her to help you calculate a budget. Dedicate Time to Your Career.

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Tips Skills Creative Commons Resources 178

Waxing UnLyrical

MAY 31, 2011

On May 24, the #MeasurePR chat was a community chat, discussing the reporting side of measurement—how PRs plan for a tool throwing bad numbers, reporting numbers that contradict, and whether Share of Voice (SOV) is a useful or useless PR metric. Here's her quick recap.].

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Waxing UnLyrical

NOVEMBER 26, 2012

I’m very happy to report that on Nov. 21 – the day before we celebrated Thanksgiving in the U.S. – the crowdfunded campaign to bring Sock Monkeys Against Cancer to cancer patients “tipped” … i.e. the costs to produce and ship 500 sock monkeys is covered, in addition to certain other costs.

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Waxing UnLyrical

MARCH 20, 2013

It is sure to upset some people as it could potentially blur the line between advertising and reporting done by that outlet. On March 5th, the Washington Post introduced the same concept. This represents a major shift in the philosophy of mainstream news outlets. Newspapers have been losing revenue for years, mainly to Internet traffic.

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iPad Advertising Journal Flickr 218

Waxing UnLyrical

OCTOBER 26, 2016

We sift through reports like we’re mining for gold. With that perspective, we framed the report as a peer review to identify current trends and best practices. Online surveys. Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. Those are a bit harder to uncover. We’re hoping for the Eureka!

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Waxing UnLyrical

MARCH 15, 2018

But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. Social media also has compressed the speed of information transfer from hours to minutes or even seconds as a crisis develops.

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Waxing UnLyrical

APRIL 11, 2013

I follow CEOs, entrepreneurs, reporters, athletes, celebrities, college students, and many other types of folks. That’s not to say we shouldn’t be seeking out information on our own. As of this writing, I follow a bit more than 1,300 people. Each of those people have varying interests from mine and different networks.

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Waxing UnLyrical

MARCH 28, 2012

You get Zoe Fox , Mashable’s “social good” reporter , who primarily covers social media and sustainable technology for nonprofits. What do you get when you find out she now works at one of the largest media outlets around, yet still tries to reply to most, if not all, emails that are sent to her?

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Conversation Journal Apple Issues 190

Waxing UnLyrical

AUGUST 14, 2015

We were excited to welcome four amazing guests: Nichole Kelly of Social Media Explorer, Sally Falkow of The Proactive Report, Tinu Abayomi-Paul , and Michelle Drifka Hinson , Chair of the Institute for Public Relations’s Measurement Commission. SME Social Media Reporting Toolkit. Survey Monkey. CyberAlert. Talkwalker.

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Waxing UnLyrical

FEBRUARY 19, 2011

I’d like reports on how your homework went, please. Even if you don’t get him (I don’t, but then, I’m not a teenybopper no more), think about what you might learn from Justin Bieber. That should be enough to get you started. Image: theclyde via Flickr, CC 2.0.

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Waxing UnLyrical

MAY 13, 2019

2018 SBA reports show there are 30.2 Small businesses on the other hand, are like the local government, they’re closer to consumers. However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. million SMBs in the US , 90% of which analysts say fail.

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Waxing UnLyrical

JUNE 10, 2016

This is why, regardless of how many “gold stars” I got on my media coverage reports – yes, at my first agency job in the U.S., my boss would put gold star stickers on a particularly hefty report, and it thrilled me to bits! If you got people talking, but about the wrong thing, it would KILL your story/initiative.

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Waxing UnLyrical

FEBRUARY 28, 2011

The difficulties of access and communication have also clearly had an impact on the media’s ability to report accurately on the situation. It’s also been interesting seeing how events in Libya have been reported in Malta. Making contact has been possible but is increasingly difficult.

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Waxing UnLyrical

SEPTEMBER 13, 2012

In addition, Jen oversees CustomScoop’s media analysis offerings, including BuzzPerception Reports, which track messages and trends in social media for Fortune 500 clients. Prior to CustomScoop, Jen worked at Fleishman-Hillard’s St. Louis headquarters, and the Missouri Chamber of Commerce and Industry.

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Klout Influencer Journal Flickr 183