Mindjumpers

AUGUST 17, 2011

Tweet At the moment, there is much discussion going on about the actual ROI of a social media presence. Many businesses going social are not sure how to measure their social media efforts and this makes them question how much to invest online. The monetary value of $3.60. million in equivalent media over a year.

Hitwise 255

Hitwise Study Facebook Patterns 255

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

ROI 138

ROI Social Media Social CRM Survey 138

Writtent Blog

DECEMBER 26, 2023

You’re going to spend a lot of time and money creating that content, and a solid foundation will help you determine and measure your return on investment (ROI). For inspiration, read this case study from Marketing Sherpa about how one firm planned and executed their content marketing strategy. This post from Parse.ly

Startup 97

Startup Content Marketing ROI 97

Proactive Report

DECEMBER 2, 2013

His panel was about measurement, proving value and ROI. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. See this case study of how Napa Valley winery Whitehall Lane has done it. Proving Value. What to Measure.

ROI 69

ROI Case Study Health Care Insurance 69

Almost Savvy

SEPTEMBER 5, 2011

My question to you is a simple one: How well do you really know your virtual connections? While there will be always be an ongoing debate about which metrics (number of followers, fans, clicks) are most important when calculating social media ROI (return on investment), I wonder if there is a downside to being a metric-holic.

ROI 100

ROI Metrics Sentiment Social Media 100

Bill Hartzer

MARCH 20, 2014

The question however remains, “what do you ask when seeking to hire social media consultant s?” Below are some of the questions that you need to ask: How well do you understand my business environment? Return on investment (ROI) is a very crucial parameter in social media performance measurement.

Consultant 133

Consultant Questions Social Media Compete 133

Almost Savvy

SEPTEMBER 5, 2011

My question to you is a simple one: How well do you really know your virtual connections? While there will be always be an ongoing debate about which metrics (number of followers, fans, clicks) are most important when calculating social media ROI (return on investment), I wonder if there is a downside to being a metric-holic.

ROI 100

ROI Metrics Sentiment Social Media 100

Convince & Convert

NOVEMBER 15, 2011

But it applies equally to the basket of case studies that are left for us each day by the sites that chronicle social’s advance. Case studies should be used for ideation, not ratification. Social Media Case Studies – The Crack of the Stat. This case study appeared 10 days after the conclusion of the promotion.

Case Study 139

Case Study Study Social Media Repository 139

Audiense

MAY 31, 2018

Social data allows us to quickly and easily answer all these questions, in order to validate the audience of the campaign. The insights report about the audience of HP UK after the campaign in question shows 5 well differentiated and identifiable segments, with detailed and valuable information about each of these groups.

Case Study 68

Case Study Campaign Activities Study 68

Pam Moore

NOVEMBER 19, 2018

According to a recent study by LinkedIn, 59% marketers create content for lead generation, 43% for thought leadership and 40% for brand awareness. Do these questions and concerns sound familiar? . Take a listen to the 258th episode of Social Zoom Factor to learn 15 BIG Content Ideas to increase ROI and generate more leads and sales. .

ROI 60

ROI Content Training Statistics 60

Pam Moore

NOVEMBER 19, 2018

According to a recent study by LinkedIn, 59% marketers create content for lead generation, 43% for thought leadership and 40% for brand awareness. Do these questions and concerns sound familiar? . Take a listen to the 258th episode of Social Zoom Factor to learn 15 BIG Content Ideas to increase ROI and generate more leads and sales. .

ROI 60

ROI Content Training Template 60

Hootsuite

JUNE 28, 2023

Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. Source: Hootsuite’s Digital Trends report 2.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. A separate study gives some insight as to why companies aren’t measuring their social media ROI. With that being said, measuring the ROI of your social media marketing efforts isn’t impossible. What Is Social Media ROI?

ROI 40

ROI Social Media Analytics Cost 40

agora pulse

NOVEMBER 10, 2020

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Monitor the number of questions or comments you receive, your team’s overall response time, and individual team members’ contributions.

Analytics 179

Analytics Social Media Tools Price 179

Kikolani

SEPTEMBER 12, 2011

While businesses focus on the ROI in dollars, bloggers focus on the ROI in traffic. What’s amusing is I know I had more visits that that from LinkedIn as I got comments in WordPress groups from 10 different individual who read the post and had some questions / feedback. How I Organize Google Reader for Blog Commenting.

Case Study 163

Case Study Analytics Google Study 163

Ignite Social Media

DECEMBER 14, 2018

This can put you on the right path to achieving higher campaign ROIs, lower advertising costs, and increased conversions. In this process, there are a few key business questions whose answers will help determine which optimizations you should focus on. You can measure ad recall, brand awareness, consideration, and purchase intent.

Strategy 142

Strategy Facebook CPC How To 142

Oktopost

MARCH 4, 2024

Provide quality, value-added content Your content should be accurate and engaging, answer your audience’s most pressing questions, and add value to their day. Have a range of case studies available Similar to customer reviews, your prospects are more interested in what your clients have to say.

B2B 62

B2B Strategy Marketing Case Study 62

Sprout Social

APRIL 4, 2023

And, with the right brand advocacy strategy, you can realize a stunning ROI. Studies show that the vast majority of people will trust recommendations from people they know. They act as your customer service representatives by answering questions for other customers. So think word-of-mouth, and reviews and ratings as well.

Brands 128

Brands ROI UGC Authentication 128

Pam Moore

SEPTEMBER 19, 2023

Hustling to get the juiciest ROI from your efforts? Whether you're rocking the digital waves, dancing with influencers, farming or hunting for new leads, or building a business empire, two mega-questions are knockin' at your door. If these questions have you missing a beat, it's time for a remix. Ready to jam with 'em?

B2B 78

B2B Exercises Remix Team 78

The Realtime Report

FEBRUARY 16, 2017

In this spirit, we are pleased to present results from the first study to help brands, retailers and agencies capitalizing on trends in influencer marketing. In this study we looked across CPG, Health & Beauty, Electronics, Software, Apparel and Durables. So how did brands in our study rank themselves along the continuum?

Video 131

Video Retail Influencer YouTube 131

The Realtime Report

JANUARY 8, 2021

In fact, studies are emerging that further substantiate such performance evaluation shortcomings. Hewertson suggests that the PD is scheduled at a mutually convenient time and place allowing enough time for both parties to thoughtfully consider and answer the PD questions thoroughly. A recent U.S. Image by Gerd Altmann from Pixabay.

Review 91

Review Process Meeting Conversation 91

Waxing UnLyrical

APRIL 14, 2011

whether ROI can be anything other than a quantitative term. [Ed: It was a rollicking chat, more than 250 tweets, around three questions: @CommAMMO Each of us has a personal Bete Noir — mine is “value of a Facebook fan. CommAMMO Q2: ROI is a financial term. Not even permission to advertise, according 2 some studies.

ROI 173

ROI Metrics Tourism Reputation 173

Oktopost

APRIL 21, 2020

A cow, a dog, a star, and a question mark walk into a bar… Sound familiar? If it does, then there’s a good chance you studied strategic management in academia at some point. These products’ relative market share guarantees the highest ROI of any of the quadrants. Question Marks. Question Marks.

Marketing 138

Marketing Apple Strategy ROI 138

Oktopost

JANUARY 12, 2021

We’ll answer all these questions – but first, let’s get a better understanding of what “customer experience” is and how it translates to B2B marketing. Can they answer your leads’ questions and guide them to the information they seek? What is Customer Experience (CX)? Analyze Customer Comments.

B2B 101

B2B Marketing Metrics Survey 101

Keyhole.co

MAY 25, 2022

Studies have shown that 56% of marketers use social data for understanding their audience. Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. This takes us to our next question: how is social media analytics different from web analytics?

Analytics 52

Analytics Social Media ROI Metrics 52

The Social Media Incubator

JULY 19, 2011

Sure, they are entertainment, but some individuals question whether or not they are a tool for businesses. A recent study by the Pew Research Center’s Internet & American Life Project found that Facebook users are trusting, supported by many, and are more politically engaged than those who do not use the social networking site.

Facebook 117

Facebook ROI Study Social Networking 117

Convince & Convert

AUGUST 3, 2017

Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. The problem is that there’s no simple answer as to how to translate Facebook likes into ROI. A study of over 4.7K

Facebook 162

Facebook Template Templates URL 162

Pixlee

DECEMBER 27, 2021

But with the right type of content and a reframing of ROI, you can connect your ecommerce conversions directly to this channel. Studies show that customer photos and other user-generated content have a positive impact on buyer behavior. These five tactics stand to help turn Facebook into a high-converting channel.

UGC 72

UGC Facebook Library Transportation 72

agora pulse

JULY 31, 2020

As director of the Contentworks Agency, I’m going to tell you how to search for a social media agency, what to avoid, and what questions you should be asking. Interview the agency by asking these questions. Ask yourself such questions as: Do you have an in-house designer? Is the agency responding to questions?

Social Media 190

Social Media Marketing How To Social Media Management 190

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. This excellent study provides a wide array of answers, statistics and insights. The Biggest Question. Exposure vs. ROI.

Report 191

Report Social Media B2B Newsvine 191

The Realtime Report

NOVEMBER 14, 2012

The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year.

Video 183

Video Vimeo Brands Microsoft 183

Writtent Blog

JULY 19, 2016

And then we will study other examples in the SEO and Marketing industry, and other industries that have similar results. At this stage, you want to answer this question: Who is the primary source of data for my topic? For example, if you are selling SEO services, your post or resources page can be about SEO ROI.

Case Study 40

Case Study Study Curation Survey 40

Pam Moore

FEBRUARY 6, 2018

If you have been building your business on rented land, have you honestly been expecting a massive ROI for your business for free? Plus loads of time for Q&A so come with your questions and we'll help answer them. You need a solid content strategy and plan if you want to achieve any ROI on your Facebook marketing efforts in 2018

Feed 164

Feed Feedly News Tips 164

Pixlee

OCTOBER 27, 2021

They’ll want to know more about why they support products and brands and audiences will call into question partnerships that seem misaligned and not genuine. The sometimes-unspoken question that looms over influencers could be: at what point does an influencer become a celebrity? Some studies indicate companies make $6.50

Influencer 75

Influencer Marketing Discount Retail 75

Keyhole.co

JANUARY 20, 2024

Studies show that customers respond better to user-generated content than overly promotional marketing. Where traditional ads are expensive and provide uncertain ROI, the cost of Facebook ads is entirely up to you and your advertising budget, and can easily scale with your business. Frequently Asked Questions 1.

Small Business 100

Small Business Engagement Strategy Facebook 100

Twist Image

OCTOBER 11, 2012

Yesterday, MediaPost ran a news item titled, Cutting Rosters: Clients Unhappy With Agency ROI, Performance , that rattles off a litany of issues that brands have with their agencies. 71% of brands asked site frustration with accountability in terms of demonstrating ROI effectiveness. The question of ROI.

ROI 91

ROI Metrics Study Campaign 91

Small Business Mavericks

SEPTEMBER 22, 2014

He looks at both sides of the question, and like he says, “This article could go viral if I started off with a “HECK, YES!” PPC costs more than organic search (SEO), but it’s hard to compare ROI when you can’t measure them the same way. and launched into a diatribe against pay-per-click (PPC) and its attendant evils.

Paid Search 110

Paid Search SEO Small Business ROI 110