agora pulse

JUNE 8, 2017

But can micro influencers really bring in ROI? Here are some ways for higher micro influencer ROI. Many studies have shown that as follower numbers increase, engagement rates decrease. This means working with micro influencers, who’s audiences haven’t ballooned yet might bring higher ROI for you brand.

ROI 141

ROI Influencer Authentication Hashtag 141

Janet Fouts

SEPTEMBER 11, 2018

In their newly released book, The ROI of Compassion: Unleashing the Ultimate Performance, Production and Profits with Strategic Caring in Traumatic Times , Lisa and Loren Murfield tells the story of their personal experiences of loss and how one company responded with heart and compassion, while another did just the opposite.

ROI 110

ROI Pharmaceuticals Health Care Insurance 110

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? In other words, the statement “ROI is challenging to measure accurately&# shouldn’t be confused with “don’t bother trying measure anything.&#.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Display testimonials linked to case studies in your sidebar. All of the old measurements are moot.&#.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Almost Savvy

SEPTEMBER 5, 2011

While there will be always be an ongoing debate about which metrics (number of followers, fans, clicks) are most important when calculating social media ROI (return on investment), I wonder if there is a downside to being a metric-holic. (Spoiler alert: The answer is No.). Still, isn’t it worth a try? Yes, I used a curse word.

ROI 273

ROI Metrics Sentiment News 273

Mindjumpers

AUGUST 17, 2011

Tweet At the moment, there is much discussion going on about the actual ROI of a social media presence. This company has created a paper about the subject, where they primarily have studied the variables below to reach a solution. The monetary value of $3.60. million in equivalent media over a year.

Hitwise 255

Hitwise Study Facebook Patterns 255

Sherrilynne Starkie

APRIL 23, 2020

But wait, there’s more: Learn how to maximize ROI through publicity and influencer relations. Build on the successes and avoid the mistakes of those who came before with real-world case studies. I’ll be providing practical tips for great digital PR. Discover the essential elements of an integrated strategy that pays off.

Content 243

Content Case Study Marketing ROI 243

The Realtime Report

APRIL 13, 2023

More than dollars spent, businesses that track marketing return on investment (ROI) outperform those that don’t. A study from the Content Marketing Institute shows that 72% of the most prosperous companies compute their marketing ROI compared to only 22% of the least successful companies.

Marketing 172

Marketing ROI Small Business Yahoo 172

Convince & Convert

APRIL 19, 2016

But the ability to calculate true ROI – to assign actual dollars to those clicks and shares – has mostly been limited to e-commerce companies who can successfully close the attribution loop. Influencer Marketing ROI Blows Online Advertising Out of the Water. Full study + results. Not anymore.

ROI 60

ROI Influencer Nielsen Marketing 60

Justin Levy

OCTOBER 12, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Determining Social Media ROI Written on October 12, 2009 by Justin Levy in business , business strategy , ims09 , inbound marketing , marketing , marketing strategy , roi , social media , social media strategy , video 19 Comments - Leave a comment!

ROI 140

ROI Social Media Analysis Discount 140

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

ROI 138

ROI Social Media Social CRM Survey 138

Sherrilynne Starkie

APRIL 23, 2020

But wait, there’s more: Learn how to maximize ROI through publicity and influencer relations. Build on the successes and avoid the mistakes of those who came before with real-world case studies. I’ll be providing practical tips for great digital PR. Discover the essential elements of an integrated strategy that pays off.

Content 195

Content Case Study Marketing ROI 195

Harp Interactive

AUGUST 26, 2010

“The survey results indicate that they are planning to spend money but are still looking for guidance on how to spend their budgets, how to track ROI and the best ways to engage with key customers.&#. Social Media Marketing Is a Small Portion of Total Budget But Spending Is Likely to Increase. SOURCE Pivot Conference.

Study 285

Study Social Media Survey Conference 285

Ignite Social Media

AUGUST 21, 2023

In a new blog post on Carusele , our digital marketing experts explain four methods for measuring influencer marketing ROI when it comes to in-store and online sales. The post covers using geofencing with a test and control, tracking promotion codes and coupon redemptions, benchmarking sales days, and conducting brand lift studies.

Retail 78

Retail Influencer Marketing ROI 78

Pam Moore

MAY 19, 2023

According to a study conducted by Carol Dweck, a renowned psychologist at Stanford University, individuals with a growth mindset are more likely to embrace the challenges, persevere through obstacles, and ultimately achieve their goals. Increased ROI. This helps you personalize your marketing with a higher ROI.

Team 148

Team Marketing ROI Training 148

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. Related posts brought to you by Yet Another Related Posts Plugin.

B2B 178

B2B ROI Communities Marketing 178

Pam Moore

MAY 19, 2023

According to a study conducted by Carol Dweck, a renowned psychologist at Stanford University, individuals with a growth mindset are more likely to embrace the challenges, persevere through obstacles, and ultimately achieve their goals. Increased ROI. This helps you personalize your marketing with a higher ROI.

Team 147

Team Marketing ROI Training 147

Proactive Report

DECEMBER 2, 2013

His panel was about measurement, proving value and ROI. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. See this case study of how Napa Valley winery Whitehall Lane has done it. Proving Value. Facebook Insights.

ROI 69

ROI Case Study Health Care Insurance 69

Sherrilynne Starkie

DECEMBER 13, 2019

Back in December 2007, the Society for New Media Research Symposium did a study into the influence of social media in PR. PR has transformed from the relentless pursuit of column inches into a strategic business discipline that consistently delivers measurable ROI. 3% said social media had little or no value. Digital PR Skills.

Social Media 195

Social Media Skills Survey ROI 195

Convince & Convert

MARCH 4, 2016

Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Only 44% of CMOs say, “I can measure ROI,” but this number has to increase if the CMO wants to increase their marketing budget. Focused KPIs.

ROI 60

ROI Statistics Software Metrics 60

Writtent Blog

DECEMBER 26, 2023

You’re going to spend a lot of time and money creating that content, and a solid foundation will help you determine and measure your return on investment (ROI). For inspiration, read this case study from Marketing Sherpa about how one firm planned and executed their content marketing strategy. This post from Parse.ly

Startup 97

Startup Content Marketing ROI 97

Writtent Blog

OCTOBER 14, 2013

Measuring the ROI of your business blogging can be difficult at times because of all the factors that come into play. This is what ROI stands for: Return on Investment… not Return on Influence or Return on Interaction or any other distraction. So, another way to measure business blogging ROI is to estimate the value of your leads.

ROI 81

ROI Cost Adwords Engineering 81

Akamai Marketing

APRIL 27, 2011

Social media is growing up and with that a continued demand on ROI. Confusion about ROI, what to track and how continues to linger in businesses large and small.

ROI 130

ROI Social Media Case Study Study 130

Almost Savvy

SEPTEMBER 5, 2011

While there will be always be an ongoing debate about which metrics (number of followers, fans, clicks) are most important when calculating social media ROI (return on investment), I wonder if there is a downside to being a metric-holic. The post The ROI of Respect, Listening and Hugs appeared first on Irene Koehler.

ROI 100

ROI Metrics Sentiment Social Media 100

Proactive Report

JUNE 5, 2011

Our recent study of the top companies across several categories revealed that on average just over 80% are using some form of social media. Yet another study shows that most have not figured out how to calculate a return on that investment. Hypatia didn’t specify what response the other 29% gave.). And I would agree with that.

ROI 82

ROI Social Media Metrics Survey 82

Sprout Social

SEPTEMBER 13, 2016

But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there.

ROI 40

ROI Facebook How To Analytics 40

Convince & Convert

NOVEMBER 15, 2011

But it applies equally to the basket of case studies that are left for us each day by the sites that chronicle social’s advance. Case studies should be used for ideation, not ratification. Social Media Case Studies – The Crack of the Stat. This case study appeared 10 days after the conclusion of the promotion.

Case Study 139

Case Study Study Social Media Repository 139

Almost Savvy

SEPTEMBER 5, 2011

While there will be always be an ongoing debate about which metrics (number of followers, fans, clicks) are most important when calculating social media ROI (return on investment), I wonder if there is a downside to being a metric-holic. (Spoiler alert: The answer is No.). Yes, I used a curse word.

ROI 100

ROI Metrics Sentiment Social Media 100

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Social Media ROI is like Santa Claus I entered this contest where I had to post “sweet&# advice about social marketing. Thank you in advance for your support!!

ROI 128

ROI Social Media StumbleUpon Digg 128

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Metrics 97

Metrics Influencer Marketing Survey 97

Sherrilynne Starkie

OCTOBER 17, 2012

Sixty-nine per cent of online consumers who visit Pinterest found an item they’ve purchased, or want to purchase, compared to just forty per cent of online consumers who visit Facebook and found the same, according to the latest study in the Bizrate Insights Image Sharing and Shopping Series. PLEASE LIKE MY FACEBOOK PAGE.

Retail 346

Retail Facebook Study ROI 346

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. A separate study gives some insight as to why companies aren’t measuring their social media ROI. With that being said, measuring the ROI of your social media marketing efforts isn’t impossible. What Is Social Media ROI?

ROI 40

ROI Social Media Analytics Cost 40

Pam Moore

NOVEMBER 19, 2018

According to a recent study by LinkedIn, 59% marketers create content for lead generation, 43% for thought leadership and 40% for brand awareness. Take a listen to the 258th episode of Social Zoom Factor to learn 15 BIG Content Ideas to increase ROI and generate more leads and sales. . Content is Serious Business.

ROI 60

ROI Content Training Statistics 60

Webbiquity SMM

JUNE 1, 2021

Studies indicate that a potential lead needs to have a minimum of seven interactions with your brand to trust you enough for a transaction. One study found that for every $1 you spend on email marketing, you earn $44. That’s a 44x ROI. Done wrong, you will end up spending significant dollars to generate little if any ROI.

Tips 352

Tips Marketing Privacy Influencer 352

Waxing UnLyrical

JULY 16, 2014

I like studying results-based information from social media experts. Now, I suspect some of you may say something like, “Robert, calculating ROI in these cases isn’t always so easy.” Guest Posts Marketing Measurement return on investment ROI on social media social media measurement' Guest Post by Robert Rosenthal.

Social Media 242

Social Media ROI Syndication Flickr 242

Pam Moore

NOVEMBER 19, 2018

According to a recent study by LinkedIn, 59% marketers create content for lead generation, 43% for thought leadership and 40% for brand awareness. Take a listen to the 258th episode of Social Zoom Factor to learn 15 BIG Content Ideas to increase ROI and generate more leads and sales. . Content is Serious Business.

ROI 60

ROI Content Training Template 60

Dave Fleet

AUGUST 22, 2011

Even if you’ve worked in the social media space for a while, this book offers useful pointers and case studies that will help you to think differently about how you approach B2B social marketing. It brings new case studies to the table. We’ve all heard about the obvious case studies a hundred times.

Review 369

Review Case Study B2B Marketing 369