Waxing UnLyrical

FEBRUARY 7, 2013

I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. The thrill of hunting new business, executing existing projects and partnering with others in my field gave me the will to go out and make things happen. I loved it.

Project 220

Project Flickr Upcoming Meeting 220

Waxing UnLyrical

OCTOBER 26, 2016

Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. My consulting firm recently completed a research project for a regional utility to assess how industry peers were using social media. Our initial request was a brief email that explained the project and asked for their help.

Conversation 100

Conversation Project Metrics Survey 100

Waxing UnLyrical

JANUARY 29, 2014

It projects confidence and it also helps you project your voice. Obviously, that projects friendliness. Does this mean body language is unimportant? Of course not. But much of it is common sense. Here are some basic things to pay attention to: Stand up straight when you’re presenting. Plant your feet and own your space.

Exercises 208

Exercises Project Consultant Flickr 208

Waxing UnLyrical

DECEMBER 13, 2012

Five years ago, any method of raising capital for a project would generally require a substantial profit share once the product came to fruition. The concept is simple : a budding entrepreneur or artist creates a video explaining their idea for a product or project and posts it to the website ( like Dan Cohen did ). How do you proceed?

Wikimedia 204

Wikimedia How To Banking Wireless 204

Waxing UnLyrical

JULY 3, 2013

I am flexible on rates, depending on client/project/budget. There is nothing in that list that makes me think, “Oh, this person would be PERFECT for that project I’m working on!”. I got a reply email 12 hours later, at 4:31 AM that said: Thank you for your quick response.

Marketing 250

Marketing Wikimedia Startup Public Domain 250

Waxing UnLyrical

OCTOBER 18, 2011

The site is being redeveloped into a luxury hotel (this image is an artist’s impression of the completed project provided courtesy of Island Hotels Group). Despite the fact that the project is essentially recycling a site that has already been developed, criticism was inevitable. But this was no bad thing.

Hotels 151

Hotels Guidelines Project Groups 151

Waxing UnLyrical

DECEMBER 8, 2011

” I wrote back asking for more details on the project, including timeframe and budget. Specifically, he said, he wanted to “hire a professional PR specialist with [a] sound knowledge of social media marketing and [who is] also well-connected.” ” – he thought I was the right person to work with.

Project 264

Project Flickr Energy Communities 264

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. The project. I’ve been familiar with Oxfam for a while, and it’s a terrific organization; but the project duration was fairly short; just about a month. The timeframe.

Case Study 256

Case Study Blogger Study Campaign 256

Waxing UnLyrical

AUGUST 18, 2011

To me, there is an implied impermanence in that word, that one hops from project to project while looking for a “real&# job. I look at my numbers, have projections, pay taxes, etc. Small business owners? Personally, I’ve always gravitated away from “freelancer.&# I am a small business owner.

Small Business 225

Small Business Consultant Project Flickr 225

Waxing UnLyrical

MARCH 14, 2012

Your measure of success is not having people complain about your project.” Every communications project looked outstanding to me. You just know the odds are good that something kinda sorta in the ballpark of your goal will happen because of it? smacks forehead*. Your company gave you budget to what ?”. I marked the test cases too high.

Compete 168

Compete Hotels Flickr Training 168

Waxing UnLyrical

JULY 20, 2016

Without real-time visibility into the hours or dollars remaining for a given budget, it’s far too easy for an employee — or even team — to over service key clients and therefore limit their ability to work on other projects. Even a small increase in employee utilization can yield a significant increase in agency profitability. Profitability.

Cost 100

Cost Insurance Project Team 100

Waxing UnLyrical

OCTOBER 5, 2015

3 Ways to Measure the Results of a Business Storytelling Project. Why: “The first step in measuring the results of a business story project is to lay out your objective and what you seek to accomplish. ” 4.

Proposal 100

Proposal ROI Consultant Journal 100

Waxing UnLyrical

JUNE 24, 2019

Who are these micro influencers and why should you consider them for your next marketing project? They are often more authentic and more likely to have actually used the product or service. Influencer Dance Definitions. Influence is often confused with simply having a large social following.

Influencer 237

Influencer Authentication Survey ROI 237

Waxing UnLyrical

FEBRUARY 17, 2016

We discuss who is running point for the project, who is due to deliver what and why, and how we’re going to get the job done. Receiving payment for our work on time is significant given the nature of many standard consulting projects. If you can’t manage projects, you have a scale problem. But that’s false.

Consultant 0

Consultant Industry Collaboration Project 0

Waxing UnLyrical

JANUARY 13, 2016

Have you ever been in a situation where your inner strategic thinker is telling you time and again that you gotta kill that project, but you are so romantically involved with it, since you designed and built it from the scratch, that you fail to heed to those words of caution? Romanticizing ideas and plans. Don’t give it life.

Project 100

Project Skills Startup Strategy 100

Waxing UnLyrical

JANUARY 11, 2019

Now, imagine that your agency had laid out an entire content strategy for you at the beginning of the project. While we could argue that content writing is not a commodity (I don’t believe it is), many executives and bearers of big checkbooks may disagree. In this scenario, do you want to be a content agency? Probably not.

Strategy 161

Strategy Content Analytics Metrics 161

Waxing UnLyrical

MAY 23, 2011

Individuals are drawn specifically to us rather than the next nearest “em-cee&# or whatever because of the vibe we project. They’ll turn into a magnified mirror thrust right in your face, but learn what you can from the hints they drop about what they feel you’re projecting. Now to amplify it. Watch your word choice.

Social Media 202

Social Media Case Study Flickr Project 202

Waxing UnLyrical

DECEMBER 4, 2018

Dawn excels in team development, fostering strong business relationships and managing high-level projects with a solid record of achieving synergy within various environments. Dawn has experience in both B2B and B2C communications in various sectors, such as government, nonprofits, financial, real estate and manufacturing.

Influencer 193

Influencer Trends Marketing Real Estate 193

Waxing UnLyrical

APRIL 12, 2012

Those memories have only been strengthened during the past few years as I’ve sought writing projects or guest posts. The projects and posts I’ve “won” have been the result of building a personal connection with my contact and understanding the needs of that person.

List 163

List Press Release Flickr Project 163

Waxing UnLyrical

APRIL 11, 2019

Dawn excels in team development, fostering strong business relationships and managing high-level projects with a solid record of achieving synergy within various environments. Dawn has experience in both B2B and B2C communications in various sectors, such as government, nonprofits, financial, real estate and manufacturing.

CSR 200

CSR Real Estate Posterous Campaign 200

Waxing UnLyrical

FEBRUARY 19, 2013

Deciding to pull the trigger on something can mean the difference between landing a project or not. This period includes non-project brainstorming and innovation, as well as marketing. I want to move forward as fast as possible, and often feel I don’t have the time to contemplate a decision. And sometimes, I don’t.

Education 235

Education Project Exercises Startup 235

Waxing UnLyrical

JUNE 21, 2011

So let’s talk about exactly what happens when a project gets crowdsourced: The company is looking for a designer for web or print work. They choose the price point for the project, explain what they’re looking for and then let the work come to them. They go to the site like the ones mentioned above.

Crowdsourcing 172

Crowdsourcing Price Project Meeting 172

Waxing UnLyrical

MARCH 15, 2018

Projects like these can foster engagement by providing a highly visible activity that makes employees proud of their employer. It is critical to partner with non-profits whose goals align with the corporate mission. Messages to Share. Sometimes people want to speak out, but simply don’t know what to say.

Badge 175

Badge Embedding Forums Mobile 175

Waxing UnLyrical

MARCH 15, 2011

The project coordinator asked me for my help. To arrange large donations, contact project manager Rose Bottle. That’s three levels of sustainability, and a program that is successfully creating social change in a truly sustainable manner, running a triple bottom line. How did I get involved? Donate surplus electronic equipment.

Social Media 195

Social Media Project Flickr Eventful 195

Waxing UnLyrical

FEBRUARY 2, 2012

Communication is more about mastery than it is about projection. So what does that have to do with PR? Essentially, our industry is in the best position to take an agnostic approach to uncertainty. Does that take some degree of foresight and an attempt to guess where public dialogue is headed?

Project 161

Project Flickr Skills Report 161

Waxing UnLyrical

FEBRUARY 3, 2014

Shelly Kramer takes us through key findings from the Pew Research Center’s Internet & American Life Project (one of my go-to sources for all things social-related, btw). The New Demographics of Social Media. Why: Who’s on the Interwebz? How Social Media Impacted the 2014 Indian Elections.

Consultant 183

Consultant Flickr Social Media Resources 183

Waxing UnLyrical

JUNE 21, 2018

Introduce leadership boards, project collaboration – even gamification! Inspired employees are more likely to want to be part of movement in the organization. This may not be possible in every case, but you can start small. At the same time, make sure to keep it personal Just like interpersonal skills, authentic advocacy is an artform.

Authentication 125

Authentication Brands How To Review 125

Waxing UnLyrical

AUGUST 13, 2014

She was cheerful and excitedly talking about a new project that she had been asked to work on. But sometimes, shes just going to have to take out the garbage. Note in closing: I spoke with my friend at the end of the following day. She also thanked me for listening. We do that in PR, too a lot.).

Banking 246

Banking Flickr Process Project 246

Waxing UnLyrical

MAY 16, 2012

Dan and his team need to raise $50k via their Kickstarter page by May 26 (I’ve already backed the project)… else it won’t get funded at all ( that’s how Kickstarter works ). How to help? Will you help? Please chip in if you can.

Film 271

Film How To Project Team 271

Waxing UnLyrical

JANUARY 31, 2019

Pretty soon Jim’s desk is overflowing with projects and his boss is starting to complain that his assigned work is falling behind. Let me give you a scenario; Jim has been itching to move up to a director position and his supervisor keeps dropping hints about “small tasks” that are just not getting done by others in his department.

Strategy 100

Strategy Energy Team Consultant 100

Waxing UnLyrical

MARCH 26, 2013

My photographer ( Andi Grant ) and wedding planner ( Jamie Howell ) post fun photos of their office construction, clients, DIY projects, and their everyday life. I hired them both before I started following them on Instagram, but every time I see their photos, I am even more happy that both of them will be a part of my wedding day.

Instagram 279

Instagram Tools Statistics Small Business 279

Waxing UnLyrical

JUNE 4, 2019

Cait DeBaun leads communications for Project Time Off , a travel industry initiative to motivate Americans to take vacation and see the country. He’s also the founder of Cruiseable, a startup out to bring innovation to the cruise industry, SocialBrite, Inside Social Media, and Best of Indie.

Tourism 114

Tourism Travel Startup Metrics 114

Waxing UnLyrical

MARCH 27, 2013

And while Ricardians are trying—and will continue to try—to undertake a rather large reputation management project, you can bet that that will take a long time… if it even works. Writing our own histories. As individuals and businesses in the digital age, we have an advantage that Richard didn’t.

Reputation 229

Reputation Consultant Flickr Project 229

Waxing UnLyrical

DECEMBER 7, 2011

We’re given problems – er, projects – and our sense memory blindly leads us through the steps. We perform the same tasks over and over and over again until, at a certain point, they become rote (remember the multiplication tables we were forced to learn as kids – quick: what’s 8 x 7?).

B2B 242

B2B Social Media Applications Hosting 242

Waxing UnLyrical

AUGUST 16, 2011

While your business most likely can’t afford to go on vacation (unless you have successfully figured out how to roll between “on&# and “off&# time during projects), you must. They are not hidden away from the client, and I try to bring them up to speed on the entire project/work as quickly as possible.

iPad 204

iPad Film Project iPhone 204

Waxing UnLyrical

JUNE 20, 2016

Why: “Your company’s social media presence and strategy should never be treated as busy work, or an experimental project,” writes Gini Dietrich as she tells us why “it’s time for it to graduate from the intern room to the bullpen of marketing and communications at your organization.” ” 4.

SMS 105

SMS Retail Banking ROI 105

Waxing UnLyrical

JULY 25, 2016

Why: “There are lots of ways to look at metrics, but we decided to work solely from the data we had from last year, and not from projections,” writes Gini Dietrich as she explains her team’s approach to measuring efforts for a high-level client. How to Measure PR: A Case Study and Examples.

Case Study 100

Case Study Study Banking Metrics 100