Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. You can be very successful working with social media influencers but it requires a good bit of work upfront. What is a social media influencer?

Influencer 104

Influencer Social Media How To Campaign 104

Sherrilynne Starkie

FEBRUARY 23, 2013

The report reveals that among brand marketers, social spend in 2013 will increase substantially, but perhaps the budget is not being spent where impact would be the greatest. The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites.

Blogger 389

Blogger Brands Technorati comScore 389

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Influencer 111

Influencer Social Media How To SEO 111

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. So Facebook can’t be all bad.

Brands 130

Brands Facebook Influencer Campaign 130

Sprout Social

APRIL 13, 2017

Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. Nielsen found 83% of Americans somewhat or completely trust endorsements and recommendations from people they know. This post How Much Should You Pay Social Media Influencers?

Influencer 96

Influencer Social Media Nielsen Collaboration 96

Net-Savvy Executive

JANUARY 6, 2011

So when somebody takes a good look at social media patterns beyond the US, I'm usually interested. The full research is subscriber-only, but the site offers free summary data on 16 countries. Global Publics Embrace Social Networking , Pew Global Attitudes Project (Dec 2010). Global view. Regional view. Country-level view.

Patterns 89

Patterns Social Media comScore Nielsen 89

Convince & Convert

AUGUST 7, 2011

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. Visibility of Social Media Metrics Drives Behavior. I see five. they are of course correct. Guess what?

Social Media 165

Social Media Quantcast Metrics Comparison 165

Ignite Social Media

DECEMBER 16, 2016

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. Here are how the most popular platforms rank in terms of social media analytics: 1.

Analytics 60

Analytics Platform Social Media comScore 60

Harp Interactive

APRIL 27, 2010

They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end. Nielsen reported that in January, U.S. It is hard for marketers to keep up with all the developments on Facebook, let alone in the social universe. more robust.

Social Graph 343

Social Graph Statistics Facebook Nielsen 343

Proactive Report

AUGUST 25, 2010

A new survey from Nielsen set out to show that as people use social media they use email less – and surprise! “It actually appears that social media use makes people consume email more , not less, as we had originally assumed – particularly for the highest social media users.

Patterns 90

Patterns Social Media Nielsen Syndication 90

The Social Media Incubator

SEPTEMBER 1, 2009

scan or click the QR code to see the packages we offer Do You Fear Internet Marketing & Social Media by admin on September 1, 2009 Social media is getting as hot as a high-efficiency furnace, blowing steady streams of information everywhere. Look inside > Do You Fear Internet Marketing and Social Media?

Social Media 100

Social Media Nielsen Marketing Foursquare 100

Proactive Report

FEBRUARY 22, 2011

Niche Social Sites are Shaping Online Communication. It seems so - general sites about anything and everything are now fading into the background simply because everyone has them. Keep uyou eyes on the super-exclusive social networking sites, in addition to niche sites based on certain industries, interests, or common topics.

News 65

News Social Media Strategy Nielsen 65

Mindjumpers

JULY 27, 2010

New Spice – Study like a Scholar, Scholar Posted by Jonas Klit Nielsen Jul 27th, 2010 Tweet Old Spice Spoof nails it! On the blog site, [link] – you can go behind the camera and see the making of the film. Using Wordpress Like a Pro » Old Spice Spoof nails it! Now back to the blog! Bravo – well done!

Study 220

Study Film Nielsen Disqus 220

Likeable

MARCH 12, 2019

Over the past few years, Pinterest has evolved to become a social media powerhouse for e-commerce. With 250 million monthly active users, fierce competition from the likes of Instagram, and an IPO on the horizon, the social platform has been ramping up its digital shopping capabilities and finding new ways to drive results for brands.

Brands 81

Brands Nielsen Compete Retail 81

Mindjumpers

SEPTEMBER 28, 2015

The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. This is particularly true of social media content, which has become the latest and most brutal marketing battleground. Video content is taking over. Content strategy.

Video 100

Video Content Nielsen Marketing 100

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. But most social media types aren’t Paul Gillin.

Klout 161

Klout Nielsen Influencer Social CRM 161

Mindjumpers

JULY 16, 2010

It all happened in less than 12 months, so the intensity in the story speaks for itself.

Social Networking 176

Social Networking Nielsen Film Facebook 176

Buffer Social

OCTOBER 9, 2018

Today, we’re excited to launch, SocialChat by Buffer, a simple, free tool that enables visitors to start social media conversations on your website. In fact, they don’t really want to use traditional social media channels for communication. The conversation doesn’t have to end when the visitor leaves your site.

Conversation 94

Conversation Widget Nielsen Study 94

Pixlee

NOVEMBER 15, 2018

The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. Brands have always sought ways to authentically reach their audience – social media influencers have been a natural extension of that game plan. Another study found that that 41.5%

UGC 63

UGC Hotels Nielsen Authentication 63

Laurel Papworth

JANUARY 14, 2010

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Engage your customers directly via social media and mobile initiatives, and Web 2.0 I will take full advantage of Social Marketing and enhance the social media strategy for my hotel in 2010.

Hotels 85

Hotels Tourism Travel Social Media 85

Sprout Social

JUNE 14, 2022

For example, you could use SMS to promote a contest or sale on social media or include a link to an email newsletter in your text messages. This can boost traffic and give people a reason to visit your site. According to The Nielsen Company , 92% of consumers trust recommendations from family, friends and other customers.

SMS 104

SMS Strategy Marketing How To 104

Convince & Convert

NOVEMBER 20, 2015

For bloggers, that’s not an overly dramatic comparison, as the Twitter share count has been used as talisman of “social proof” since Twitter became de rigueur as a content sharing platform and sites started baking sharing icons into their pages. Now, POOF, it’s gone. Why would Twitter do this?

Twitter 60

Twitter Nielsen API Patterns 60

Buzz Marketing for Technology

SEPTEMBER 15, 2009

Jacob Nielsen coined a theory called the 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. The cycle of this theory has to be broken when it comes to internal collaboration sites. Tags: social media.

Collaboration 100

Collaboration SocialCast SocialText Lurker 100

Proactive Report

JULY 4, 2017

Without that you don’t have a site or a blog. As early as 2000, usability expert Jakob Nielsen identified content as the number one reason someone visited a website. Start with the Google Quality Guidelines: Would you recognize the site as an authority on a topic when mentioned by name?

SEO 45

SEO Content Nielsen Analysis 45

Kikolani

JANUARY 3, 2013

According to a survey done by Nielsen Global Trust in Advertising , 92% of consumers trust recommendations from people they know. Meanwhile, only 36% of consumers trust completely ads on social networks. You have a new site and you’re looking to increase traffic and shares – so what can you do? Pay with a Tweet.

Tools 151

Tools Digg Nielsen Klout 151

Twist Image

OCTOBER 18, 2011

There is no doubt that brands and their media reps are getting smarter and better at capturing attention, but the format of TV advertising must adjust to this. What about Social Media and those who do turn TV into a more active media? active media. media company. media convergence. media hacker.

iPad 104

iPad Nielsen Advertising Activities 104

Mindjumpers

MARCH 23, 2011

On their site you can see the real-time struggle, happiness and every step of the song that is created. Our Manager, Jonas Nielsen, was watching from this early morning. The Coca-Cola and Maroon 5 session is still live for about 5 hours more! The song has taken a great form – with help of the fans inspiring tweets.

Nielsen 205

Nielsen Hashtag Twitter Team 205

Ignite Social Media

FEBRUARY 11, 2021

The social media world is full of crazy terminology, and the terms keep adding up the more the industry evolves. Throughout this post we’ve outlined some of the most important social media definitions you need to arm yourself with to be dangerous. Social Media Definitions. morning, afternoon, evening, etc.).

Social Media 171

Social Media CPC CPA Aggregator 171

Waxing UnLyrical

OCTOBER 19, 2010

If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. Of course, I am making some assumptions here. received 13 percent.

Google 254

Google Class Creative Commons Yahoo 254

Buffer Social

MAY 8, 2019

“The founders were sick of seeing brands selling sugar-filled products, made appealing by marketing that masked what you’re actually drinking,” Brittany Zenner, Ugly’s New York-based Social Media and Community Manager explained to me. Marketing to a young, rebellious audience means embracing social media channels for Ugly.

Industry 74

Industry Meme Survey Authentication 74

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Oktopost

APRIL 22, 2019

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. In other words, a customer can view your Facebook ads, click on a banner ad, search for your business on several search engines, and then visit your site after seeing your ad on YouTube.

Software 103

Software Marketing Analytics B2B 103

Proactive Report

MAY 6, 2010

million unique visitors per month — more than one-third of all Internet users, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America. Does it have links to all your social media content? I’ll be in NYC for the Bulldog Reporter Media Relations Summit at the end of June.

Press Release 109

Press Release comScore Case Study Nielsen 109

Sprout Social

MARCH 13, 2017

Growing your social media following. Social shares (when done correctly). Social proof is even more powerful when it comes from someone your prospect knows. According to a Nielsen survey, 82% of Americans say they seek recommendations from friends and family before making a purchase. Customer testimonials.

Conversation 110

Conversation How To Review Influencer 110

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. Yet, the behavior of just 641 households are used to calculate the Nielsen ratings that determine the prices for advertising market-wide. The 4 Modern Metrics Mandates.

Metrics 128

Metrics Postrank Klout Marketing 128

Pixlee

NOVEMBER 15, 2016

Social media marketers are often encouraged to develop and curate user generated content, but what is user generated content and why is it important? While some sites still pay for reviews, there has been a huge shift in companies pursuing honesty and authenticity. Why to Use User Generated Content.

Content 41

Content UGC Loyalty Nielsen 41