Bill Hartzer

MAY 26, 2010

While there are many more tools available out there, here is a list of some of the best monitoring tools and sites available that you can use to monitor your brand across the social media landscape. With ReviewAnalyst, you can track, analyze and react to what people are saying about your hotel on the major travel and social media sites.

Cymfony 152

Cymfony Social Media Tools SM2 152

Twist Image

SEPTEMBER 11, 2014

Although its market share will not substantially increase, the revenue from ads that run on the site - excluding banners, search and other ads, alongside traffic and content acquisition costs - will grow. million - up 18% from 97 million in the year-earlier period, according to the latest Nielsen cross-platform report. connected tv.

YouTube 80

YouTube Nielsen Mobile Advertising 80

Mindjumpers

JULY 27, 2010

New Spice – Study like a Scholar, Scholar Posted by Jonas Klit Nielsen Jul 27th, 2010 Tweet Old Spice Spoof nails it! On the blog site, [link] – you can go behind the camera and see the making of the film. Using Wordpress Like a Pro » Old Spice Spoof nails it! Now back to the blog! Its made by The Harold B.

Study 220

Study Film Nielsen Disqus 220

Likeable

MARCH 12, 2019

This has made tactics such as retargeting users who have performed an action on the site relatively easy to implement. And according to a Nielsen study, 98 percent of Pinners go out and try the ideas they find on Pinterest—surpassing the 71 percent average across all social media platforms.

Brands 81

Brands Nielsen Compete Retail 81

Mindjumpers

SEPTEMBER 28, 2015

The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. If you put time and effort into planning and producing videos then visitors will stay longer on your site and be more inclined to evangelise your brand. Video content is taking over.

Video 100

Video Content Nielsen Marketing 100

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. Sydney Nielsen, Sprout’s Manager of Customer Marketing, says, “Working with agencies is an investment that delivers high return.

Social Media Management 121

Social Media Management Cost Social Media Price 121

Mindjumpers

JULY 16, 2010

It all happened in less than 12 months, so the intensity in the story speaks for itself.

Social Networking 176

Social Networking Nielsen Film Facebook 176

Proactive Report

MAY 12, 2013

Some brands and agencies are going one step further – hiring journalists cut loose by the media layoffs and publishing industry news sites (brand journalism.). promoted stories published on mainstream media sites alongside editorial recommendations. Brands have indeed become the media. promoted videos. promoted tweets.

Nielsen 61

Nielsen Syndication Wikipedia Tumblr 61

The Realtime Report

MARCH 7, 2017

If not, users will bounce right back to the search results and have a less favorable opinion of your site for wasting their precious time. There is a famous study from the Nielsen Norman Group in which they used eye scanning technology to discover the majority of users (79%) scan pages in an F pattern.

Content 121

Content Patterns Nielsen Mobile 121

SocMed Sean

JANUARY 8, 2012

And yes…Web sites are “traditional” regardless of whether they are digital are not. In their article Friending The Social Consumer , Nielsen reports that: More than 40% of consumers go online to check reviews and consumer feedback before purchasing consumer electronics.

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Idaconcpts

DECEMBER 3, 2012

It’s almost like being on the Nielsen team. You are able to post your own content to the reddit site for the consideration of the masses. Baconit empowers you to help set the trends of the day. You will be able to vote at reddit.com on which of their topics and stories are of the most importance.

Nielsen 144

Nielsen Smart Phone Reddit Class 144

Convince & Convert

SEPTEMBER 11, 2011

While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country. Number of Nielsen households among them? Yet we’re not writing blog posts about Nielsen being an abomination.

Klout 161

Klout Nielsen Influencer Social CRM 161

Mindjumpers

MARCH 23, 2011

On their site you can see the real-time struggle, happiness and every step of the song that is created. Our Manager, Jonas Nielsen, was watching from this early morning. The Coca-Cola and Maroon 5 session is still live for about 5 hours more! The song has taken a great form – with help of the fans inspiring tweets.

Nielsen 205

Nielsen Hashtag Twitter Team 205

Pixlee

NOVEMBER 15, 2018

In fact, in a global survey of consumers, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Shoppers who engage with User-Generated Content (UGC) are more than twice as likely to make a purchase than their peers and UGC increases on-site conversion rates by 12%.

UGC 63

UGC Hotels Nielsen Authentication 63

Buffer Social

OCTOBER 9, 2018

The conversation doesn’t have to end when the visitor leaves your site. According to a Facebook-commissioned study by Nielsen , 56 percent of people surveyed would rather message a business than call customer service, and 67 percent expect to message businesses even more over the next two years. Step 2: Add the code to your site.

Conversation 94

Conversation Widget Nielsen Study 94

Proactive Report

JULY 4, 2017

Without that you don’t have a site or a blog. As early as 2000, usability expert Jakob Nielsen identified content as the number one reason someone visited a website. Start with the Google Quality Guidelines: Would you recognize the site as an authority on a topic when mentioned by name?

SEO 45

SEO Content Nielsen Analysis 45

Convince & Convert

NOVEMBER 20, 2015

For bloggers, that’s not an overly dramatic comparison, as the Twitter share count has been used as talisman of “social proof” since Twitter became de rigueur as a content sharing platform and sites started baking sharing icons into their pages. Now, POOF, it’s gone. Why would Twitter do this?

Twitter 60

Twitter Nielsen API Patterns 60

Proactive Report

AUGUST 25, 2010

A new survey from Nielsen set out to show that as people use social media they use email less – and surprise! Social media sites like Facebook send messages to your inbox every time someone comments on your posting or something you’ve participated in, and depending on your settings, can send updates on almost every activity.

Patterns 90

Patterns Social Media Nielsen Syndication 90

Proactive Report

MAY 12, 2013

Some brands and agencies are going one step further – hiring journalists cut loose by the media layoffs and publishing industry news sites (brand journalism.). promoted stories published on mainstream media sites alongside editorial recommendations. Brands have indeed become the media. promoted videos. promoted tweets.

Nielsen 40

Nielsen Syndication Wikipedia Tumblr 40

Proactive Report

MAY 12, 2013

Some brands and agencies are going one step further – hiring journalists cut loose by the media layoffs and publishing industry news sites (brand journalism.). promoted stories published on mainstream media sites alongside editorial recommendations. Brands have indeed become the media. promoted videos. promoted tweets.

Nielsen 40

Nielsen Syndication Wikipedia Tumblr 40

Sprout Social

APRIL 13, 2017

Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. Nielsen found 83% of Americans somewhat or completely trust endorsements and recommendations from people they know. This is followed by customer opinions posted online at 66%.

Influencer 97

Influencer Social Media Nielsen Collaboration 97

Net-Savvy Executive

JANUARY 6, 2011

The full research is subscriber-only, but the site offers free summary data on 16 countries. Asia Pacific Social Media Report (highlights), Nielsen (Jul 2010). Brazil Top Social Networking Sites in Brazil , comScore (Aug 2010). Global view. Global Social Media Usage and the Language Factor , Lionbridge (2010). Regional view.

Patterns 89

Patterns Social Media comScore Nielsen 89

Buzz Marketing for Technology

SEPTEMBER 15, 2009

Jacob Nielsen coined a theory called the 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. The cycle of this theory has to be broken when it comes to internal collaboration sites.

Collaboration 100

Collaboration SocialCast SocialText Lurker 100

Twist Image

OCTOBER 18, 2011

nielsen mckinsey company. " It goes on to cite additional data points that lead to a conclusion that while Social Media does spread the word and keep the TV brands in the spotlight, it doesn't have much affect on overall ratings. active media. advertiser. advertising. advertising model. american pickers. battlestar gallactica.

iPad 104

iPad Nielsen Advertising Activities 104

Proactive Report

FEBRUARY 22, 2011

Niche Social Sites are Shaping Online Communication. It seems so - general sites about anything and everything are now fading into the background simply because everyone has them. Keep uyou eyes on the super-exclusive social networking sites, in addition to niche sites based on certain industries, interests, or common topics.

News 65

News Social Media Strategy Nielsen 65

Waxing UnLyrical

OCTOBER 19, 2010

If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. Of course, I am making some assumptions here. received 13 percent.

Google 254

Google Class Creative Commons Yahoo 254

Sprout Social

JUNE 14, 2022

This can boost traffic and give people a reason to visit your site. According to The Nielsen Company , 92% of consumers trust recommendations from family, friends and other customers. For example, text “Check out our new arrivals!” ” and include a link to your website or online store.

SMS 104

SMS Strategy Marketing How To 104

The Social Media Incubator

SEPTEMBER 1, 2009

In order to be effective, you need to have a well-designed, user-friendly web site. A Nielsen study revealed social networking sites’ traffic increased at a rate of 47% over the last few years. If you don’t know where to begin, there are three easy steps to follow as you dip your toes into it. Start a blog.

Social Media 100

Social Media Nielsen Marketing Foursquare 100

Sprout Social

MARCH 8, 2017

Grilling bloggers who write for major recipe sites. A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. Influencers with well-trusted and established sites can bring a ton of value to your own. People with popular outdoor cooking Instagram accounts.

Influencer 111

Influencer Social Media How To SEO 111

Kikolani

JANUARY 3, 2013

According to a survey done by Nielsen Global Trust in Advertising , 92% of consumers trust recommendations from people they know. You have a new site and you’re looking to increase traffic and shares – so what can you do? Install only pay with a tweet on your site. A logo behind a brand or people you know?

Tools 151

Tools Digg Nielsen Klout 151

ProBlogger

SEPTEMBER 22, 2022

A Jakob Nielsen study once found that 90% of online community users are lurkers (read or observe without contributing) with only 9% of users contributing ‘a little’ and 1% actively contributing. The post 10 Techniques to Get More Comments on Your Blog appeared first on ProBlogger. Photo by Alexander Shatov on Unsplash.

Comments 35

Comments Lurker Nielsen Communities 35

Convince & Convert

AUGUST 7, 2011

There was a time when there was a lot of news coverage of comparative website “hits&# but largely that kind of “story&# went away with the fortunate exit of hit counters pinned to the footer of your site.

Social Media 165

Social Media Quantcast Metrics Comparison 165

Proactive Report

MAY 6, 2010

million unique visitors per month — more than one-third of all Internet users, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America. Bookmark to: Hide Sites. Q1 of 2010 shows an even bigger jump Newspaper companies drew unprecedented 74.4 How does this affect us as PR people? Details here.

Web 2.0 101

Web 2.0 Press Release comScore Nielsen 101

Proactive Report

MAY 6, 2010

million unique visitors per month — more than one-third of all Internet users, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America. Q1 of 2010 shows an even bigger jump Newspaper companies drew unprecedented 74.4 How does this affect us as PR people?

Press Release 109

Press Release comScore Case Study Nielsen 109

Stay N' Alive

SEPTEMBER 3, 2013

The fact of the matter is, people have stopped having the news open all day, in favor of sites like Facebook and Twitter and Google+. At one news org I worked with, the term, " side door traffic " was brought up over and over again, as something to strive for. Homepage traffic is at a meager low right now for all local news orgs.

News 97

News Facebook Compete Nielsen 97

Pixlee

NOVEMBER 15, 2016

While some sites still pay for reviews, there has been a huge shift in companies pursuing honesty and authenticity. According to Nielsen, online reviews are the second most trusted source of brand messaging and information. Developing user generated content across various sites helps drive engagement and provides an even greater ROI.

Content 41

Content UGC Loyalty Nielsen 41

Proactive Report

MARCH 1, 2012

Usability expert Jakob Nielsen took a look at corporate newsrooms and gave us a dismal “D” in PR. Social Media Integration: According to a report from the Altimeter Group social integration keeps visitors to your newsroom on your site longer and provides one URL where they can access all content. The reason?

Nielsen 68

Nielsen News WordPress Blogger 68