The Story of The World's Most Powerful Social Network – Facebook
Mindjumpers
JULY 16, 2010
It all happened in less than 12 months, so the intensity in the story speaks for itself.
Does your brand take bloggers seriously?
Sherrilynne Starkie
FEBRUARY 23, 2013
The report reveals that among brand marketers, social spend in 2013 will increase substantially, but perhaps the budget is not being spent where impact would be the greatest. The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites.
Blogger 
389
389 Join 5,000+
Insiders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Trending Sources
What’s the Best Social Media Monitoring Tool? It Depends
Webbiquity SMM
OCTOBER 13, 2010
Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. Social Mention. Social Media Monitoring.
SM2 204
204 China: The State of Social Media
Mindjumpers
DECEMBER 11, 2012
Nielsen, IT Entrepreneur. A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users. The Chinese social media landscape is vast and bubbling with innovation. Fragmentation.
Social Media 254
254 
Facebook Updates that May Warrant a Marketing Plan Tweak!
Harp Interactive
APRIL 27, 2010
They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end. Nielsen reported that in January, U.S. It is hard for marketers to keep up with all the developments on Facebook, let alone in the social universe. more robust.
Social Graph 343
343 
6 Brands Achieving Amazing Results on Facebook
Social Media Strategies Summit
JUNE 8, 2023
It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. But they were interested to discover if they could use the social network to increase purchases via physical retail stores.
Brands 130
130 
4 Emerging Social Media Platforms To Watch In 2019
Social Media Strategies Summit
NOVEMBER 7, 2018
It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. And the decision for a brand to invest in a new social media platform is a big one.
Platform 271
271 
Shifting Focus From The Traditional Marketing Funnel To Personalized Messaging Using Social Media
SocMed Sean
JANUARY 8, 2012
As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space. And yes…Web sites are “traditional” regardless of whether they are digital are not. So why the big shift?
Social Media 235
235 
This Week in Social Media – 8/7/2013
Social Media Marketing
AUGUST 8, 2013
Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media.
Social Media 167
167 
Old Spice Spoof nails it! New Spice – Study like a Scholar, Scholar
Mindjumpers
JULY 27, 2010
New Spice – Study like a Scholar, Scholar Posted by Jonas Klit Nielsen Jul 27th, 2010 Tweet Old Spice Spoof nails it! On the blog site, [link] – you can go behind the camera and see the making of the film. Using Wordpress Like a Pro » Old Spice Spoof nails it! Now back to the blog! Its made by The Harold B.
Study 220
220 
What Pinterest’s E-Commerce Push Means for Brands
Likeable
MARCH 12, 2019
In fact, the company’s co-founder and CEO is adamant that Pinterest is not a social network , but in fact “a catalog of ideas.” This has made tactics such as retargeting users who have performed an action on the site relatively easy to implement. And the platform is making those ideas as buyable as possible.
Brands 81
81 
When TV Becomes An Accessory To YouTube
Twist Image
SEPTEMBER 11, 2014
That underscores the broader shift the social network has seen from desktop to mobile use in the last couple of years, with mobile now also accounting for the bulk (62%) of ad revenue. million - up 18% from 97 million in the year-earlier period, according to the latest Nielsen cross-platform report. social network.
YouTube 80
80 
Best Social Media Monitoring Tools
Bill Hartzer
MAY 26, 2010
What is needed are powerful methods, and tools to track your brand in the social media paradigm. While there are many more tools available out there, here is a list of some of the best monitoring tools and sites available that you can use to monitor your brand across the social media landscape.
Cymfony 152
152 
Global Social Media Usage Patterns
Net-Savvy Executive
JANUARY 6, 2011
The full research is subscriber-only, but the site offers free summary data on 16 countries. Vincenzo Cosenza's world map of social networks (shown above) gives a different kind of high-level summary. Global Publics Embrace Social Networking , Pew Global Attitudes Project (Dec 2010). Regional view. France Echo v.2
Patterns 89
89 
Why Critics of Klout Are Missing the Big Picture
Convince & Convert
SEPTEMBER 11, 2011
The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country.
Klout 161
161 
Video is The New King of Content Marketing
Mindjumpers
SEPTEMBER 28, 2015
The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. If you put time and effort into planning and producing videos then visitors will stay longer on your site and be more inclined to evangelise your brand. Video content is taking over.
Video 100
100 
Do You Fear Internet Marketing & Social Media
The Social Media Incubator
SEPTEMBER 1, 2009
In order to be effective, you need to have a well-designed, user-friendly web site. Think of it as your marketing and social media headquarters where everything begins and eventually returns. Start social networking. If you don’t know where to begin, there are three easy steps to follow as you dip your toes into it.
Social Media 100
100 9 Everyday Tools to Increase Earned Media
Kikolani
JANUARY 3, 2013
According to a survey done by Nielsen Global Trust in Advertising , 92% of consumers trust recommendations from people they know. Meanwhile, only 36% of consumers trust completely ads on social networks. You have a new site and you’re looking to increase traffic and shares – so what can you do? Raffle Copter.
Tools 151
151 Social Media Strategy Daily News
Proactive Report
FEBRUARY 22, 2011
Niche Social Sites are Shaping Online Communication. It seems so - general sites about anything and everything are now fading into the background simply because everyone has them. Keep uyou eyes on the super-exclusive social networking sites, in addition to niche sites based on certain industries, interests, or common topics.
News 65
65 How to Identify Your Social Media Influencers
Sprout Social
MARCH 8, 2017
Creating Campaigns Around Social Media Influencers. What Are Social Media Influencers? Social media influencers are power users who can help your potential customers make a buying decision through social networking. Grilling bloggers who write for major recipe sites. Grill and barbecue pit builders.
Influencer 111
111 
5 Social Marketing Stories You Need To Read This Week
Firebelly
MARCH 5, 2010
You have to focus on Universal Search, Real-Time Search, Social Media and the Mobile Web. Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. Where do you start?
Feed Reader 100
100 
The Top 10 Marketing Attribution Software Solutions
Oktopost
APRIL 22, 2019
In other words, a customer can view your Facebook ads, click on a banner ad, search for your business on several search engines, and then visit your site after seeing your ad on YouTube. Dark social is a big issue because most social networks are closed gardens. Nielsen Visual IQ.
Software 102
102 
Go Behind The Numbers To Determine Success
Diva Marketing Blog
OCTOBER 5, 2011
Her focus is to manage social media for one of the non profit's community education programs. 1 - Her boss expected the number of friends, followers, hits to the site, etc. 2 - The major funding grant placed a high emphsis on site visitors. High Nielsen ratings were the gold ring. to increase within weeks. #2
Nielsen 69
69 
How to Create a Hashtag Just for Your Business
Sprout Social
AUGUST 2, 2016
Once you’re easier to discover, you’re likely to see higher social media traffic. In fact, Nielsen discovered 92% of consumers trust brand advocates over businesses. Be more visible on a specific social network. Have better grasp of social media trends. Determine Your Social Network.
Hashtag 40
40 
Hotels and Social Media Travel Tourism
Laurel Papworth
JANUARY 14, 2010
Situation: Internet users now spend 17% of their surfing time on social network and blogging sites, nearly triple the percentage of time spent on such sites a year ago, according to Nielsen. Over 44% of Internet users are active in social media. companies use Facebook and 45% Twitter. Wild Rock Guy NZ (0).
Hotels 85
85 China: The Most Popular Social Networks
Mindjumpers
DECEMBER 12, 2012
Nielsen, IT Entrepreneur. Facebook is a “one size fits all social network” for much of the world. The networks in China are much more fragmented. The users of the top social networks that I will present here, are more divided. This blog post is the second part of two , on the state of social media in China.
Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers
Razor Social
MAY 15, 2019
You’ll find that power influencers sometimes publish articles on media sites, but media influencers are more likely to be journalists who write for one or multiple magazines. This info is easy to get of your site if you have an enquiry form or by talking to your sales team. Is it Twitter or Instagram? Acquisition ? Overview ?
Influencer 104
104 
Twitter's Supposed Lack of Loyalty: It's “too” easy
Bare Feet Studios
APRIL 29, 2009
Tagged as: abandon , adoption , easy , loyalty , nielsen , research , socialmedia , twitter { 6 comments… read them below or add one } Roxanne Darling April 29, 2009 at 2:21 pm Rummaging in the back of my mind was the question, “How did Nielson analyze the data? I had only used twitter site + one photo on the “pic&# app.)
Loyalty 57
57 Social Media Research: Interview with Joel Rubinson of ARF - Part I
Diva Marketing Blog
FEBRUARY 23, 2009
Many cases are now documented in books, articles, presentations where it did…by Nielsen Online, by Charlene Li at our recent conference in San Francisco, by MTV and Schwab via managed online communities. Others will be presented at our annual conference at the end of March.
Research 40
40 
Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.
Convince & Convert
APRIL 6, 2010
(This is especially important now that Google and Bing are incorporating social content into real-time search results). com ) and you'll get a list of all the sites that link to them. It's very easy to lose site of the forest when there are so many social media trees everywhere you look. link] Top ? type link:www.(competitorURL).com
Brands 145
145 
5 Facebook Stories From This Week You Need To Read
Firebelly
FEBRUARY 19, 2010
Digitalia | Indianapolis Social Media Marketing « Toyotas "Sienna Family" YouTube Campaign | Main | Twitter is top social media channel among Fortune 500 » February 19, 2010 5 Facebook Stories From This Week You Need To Read Facebook made a lot of news this week. Facebook Outpaces Yahoo to Become No. Yahoo lost the No.
Yahoo 100
100 The 9 Conversion Habits of the World’s Most Successful Bloggers
ProBlogger
APRIL 26, 2017
Doing it too aggressively in a non-commercial niche might not be the best option, but at the very least, you should have 1-2 opt-in boxes throughout your site. What you can learn from this: Use more than one opt-in box on your site. If it is irrelevant, there is good chance they will leave the site before exploring further.
Blogger 53
53 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
Webbiquity SMM
FEBRUARY 7, 2011
Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. Social Media Strategy Guides.
Social Media 199
199 
Best Social Media Stats, Facts and Marketing Research of 2010
Webbiquity SMM
JANUARY 17, 2011
How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? Social media networks and blogs consume nearly 25% of people’s time online.
Research 212
212 
Social Search at LinkedIn Beats Google - ReadWriteWeb
Buzz Marketing for Technology
JUNE 27, 2008
The site that provides a better search experience than Google? Business social network LinkedIn. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites. Those vendors are now in my network. Features , Social Networks , Trends.
LinkedIn 109
109 Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
Webbiquity SMM
FEBRUARY 7, 2012
Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? Infographic: Social Media ROI Statistics by Digital Buzz.
Statistics 191
191 
B2B Employee Advocacy Best Practices
Oktopost
JUNE 9, 2020
Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations. In addition, followers that comprise your employee networks are more likely to engage with your content because people tend to trust their peers more than they trust brands.
B2B 145
145 
The 4 Rs That Show a Brand Your Blog is Influential
ProBlogger
MARCH 8, 2023
As you would expect, metrics tell part of that story, so let’s take a look at them using a framework I thought I came up with, but has also been neatly described by Nielsen as the 3 Rs – Reach, Resonance, Reaction. As mentioned earlier, brands work with influencers, bloggers and media sites for awareness, acquisition, sales.
Brands 31
31 6 Science-Backed Strategies to Get More Followers on Twitter, Facebook, Instagram, and More
Buffer Social
JUNE 12, 2016
Get more followers, clicks, and engagement by sharing to social media sites at the right times! You can apply this pyramid to most other social networks, too, with a few tweaks (e.g., reporting is greater on Twitter than other networks). Which actionable tactics can you take today to grow your follower numbers? .
Twitter 81
81 
Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 21, 2010
RT @jaybaer: Social Media Monitoring Tools-How To Pick the Right One [link] [link] tlouise RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One [link] [link] Verizon Friend Great guest post! Just like social networking sites, niche networks of practice and purpose, are powerful and unique.
Social Media 157
157 The 4 Rs That Show a Brand Your Blog is Influential
ProBlogger
JUNE 5, 2016
As you would expect, metrics tell part of that story, so let’s take a look at them using a framework I thought I came up with, but has also been neatly described by Nielsen as the 3 Rs – Reach, Resonance, Reaction. As mentioned earlier, brands work with influencers, bloggers and media sites for awareness, acquisition, sales.
Brands 20
20 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
Webbiquity SMM
JANUARY 24, 2012
And many companies that jumped in early experienced failures and disappointments, pulled back, and then re-approached social media from a more strategic angle. While certain aspects of social media have stabilized (e.g., How widely within an organization should social media tasks be distributed?
Social Media 190
190 The Complete, Always-Updated Guide to Facebook Advertising
Buffer Social
AUGUST 9, 2016
billion of which access the social network via mobile devices. Attention: People spend a lot of time on social networks. You can advertise any app that you’ve registered on Facebook’s developer site.). billion daily active users on – 1.03 Give this campaign a name. Chat with you there! Jon Loomer.
Advertising 40
40 
The Future of Blogging: I Had to Tell You This
Viper Chill
APRIL 25, 2012
A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). Social networks are growing at record-breaking speeds. It’s a guide on building sites which withstand any search, social or platform changes.
Sites 96
96 
Let's personalize your content