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Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. You likely want your story to be news, now.

News 274
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Facebook Announces More News Programming for Watch, Releases News Schedule

Social Media Today

Facebook has released it's first news programming schedule, and announced a new set of news programs.

News 103
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Social Media News Releases Get 3x More Media Coverage

Adam Sherk

Social media news releases have lots of advantages, and what’s not to like? While multimedia content can be added to any press release, SMNRs are much more likely to incorporate images and video. That all sounds great, but do social media news releases actually generate more media coverage?

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Facebook Releases Details on News Feed Ranking Algorithm but Fails to Address its Destructive Aspects

WebInKnow

The Facebook engineering department just released an interesting post titled How machine learning powers Facebook’s News Feed ranking algorithm. The post provides new details about what I called one of the most destructive technologies ever invented in my blog post last week.

Feed 60
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Tracking News Releases and Measuring Success

Proactive Report

Once you’ve written a news release, distributed it, and posted it to your newsroom and social media accounts, you have to track results and be able to report ROI. In the past, we counted outputs and media clips as the ROI of a press release, but in the digital age there is so much more we can track. 7 percent – other.

News 40
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Press Releases Do Get Shared on Google News

Adam Sherk

In reading a post on Google Operating System about the Most Shared section on Google News I found it interesting that a press release from NASA was among the leaders. I’m sure it wouldn’t be too difficult to apply a similar angle to typical business press releases.

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Are Detailed Targeting Exclusions Going Away?

Jon Loomer

The exclusions you already added will still work, but you’ll need to remove them to use a saved audience with any new ad sets. Like most advertisers, I found this news surprising, but not completely unexpected. “Sent In Error” And then SearchEngineland released an article that says that the alert was sent in error.