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February Social Media Trends

Ignite Social Media

Let’s break down the February social media trends. Instead of fan growth, check out the social media metrics that are more closely tied to business results. Pinterest Launches Program to Verify Retailers. Pinterest Tests “Try-On” Tool for Mobile Commerce. We also saw several updates from Pinterest.

Trends 117
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New Social Media Advertising Opportunities Outside of Facebook

Ignite Social Media

In this day and age, advertising on social media is practically a must if you want your target audience to see your brand message. However, it’s critical for marketers to explore new social media advertising opportunities to reach new audiences and diversify their paid media mix. Snapchat Location Ads.

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How COVID-19 has changed social media engagement

Sprout Social

Earlier this year, we presented our regular update with the latest data on the best times to post on social media. As daily routines changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even more important tool for connection. Updates to Instagram times to post.

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Why Social Media Matters for B2B Vendors

Webbiquity SMM

Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics.

B2B 190
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This Week in Social Media – 5/8/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Snapchat Insights: How to Use the Analytics Tool (And What to Track)

Hootsuite

New Snapchat analytics metrics. Conviva’s metrics pack a punch, especially with its daily automated data collection and long-term reporting. Key features include: Basic metrics including unique views, impressions, completion rates, and screenshot rates. 7 Snapchat metrics to track. Let’s get to it! Source: Snapchat.

Analytics 144
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How to Measure Customer Engagement and Why It’s Important

Pixlee

Then, using those metrics effectively, you’ll gain the insight you need to nurture client relationships and grow your business. Social media engagement including liking, sharing, and commenting on posts. Attending company events, social gatherings, and demonstrations. Using a mobile app or online service.