Ignite Social Media

MARCH 23, 2020

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Having said that, it does seem to be a buyer’s market right now. If this is a good time for you to learn about TikTok, join our free 30-minute TikTok for Marketers webinar on March 24 th at 1:00 Eastern.

CPM 175

CPM Social Media CPC Sample 175

agora pulse

JULY 10, 2018

No two small businesses have the same social media marketing objectives. That’s why it’s so important to create a targetted social media marketing plan that takes your location, target market, products and services, and sales objectives into account. Your Facebook Page. Facebook is huge– with 2.19

Small Business 83

Small Business Platform Social Media Hashtag 83

Twist Image

AUGUST 7, 2018

This does not happen with major retailers. Recently, I was recommended to a local retailer for some home furnishings. No, I didn't do this beforehand (or while in the store), because I was taken by the conversation with the small business owner, and felt that there was a good rapport. This does not happen online.

Retail 40

Retail Price Small Business Policies 40

Ari Herzog

AUGUST 30, 2012

There is a trend among small business marketing in stores. I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. Small businesses have increased their social media and digital presence online and are now taking it to the brick and motar level in some very traditional ways.

Retail 130

Retail Social Media Small Business Compete 130

Saying It Social

MAY 26, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Happy National Small Business Week Why National Small Business Week? As part of National Small Business Week, the U.S. This year, National Small Business Week will honor the estimated 27.2

Small Business 114

Small Business scribd StumbleUpon Digg 114

Convince & Convert

MAY 6, 2016

Tying customer data into programmatic media buying creates a powerful digital marketing strategy. For example, retailers can ask for a customer’s email address after an in-store purchase, a travel agent can ask for an email address after a phone booking is made, or a business can segment email addresses of their top customers.

Small Business 60

Small Business Strategy Telecommunications Retail 60

Buffer Social

NOVEMBER 1, 2018

What does this mean for small businesses that are considering IGTV in their social media marketing strategy ? I think it’s too early for small businesses to dismiss IGTV right away. How small businesses can get started on IGTV. Should your business be on IGTV? Let me share why. (Oh,

Small Business 101

Small Business Instagram Film Mobile 101

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA).

Influencer 130

Influencer Travel Retail UGC 130

Small Business Mavericks

DECEMBER 18, 2011

Just when you thought you had seen and heard it all, Amazon takes on a brave move to take business away from small business owners. This has caused small business owners to complain to the Retail Industry Leaders Association about the unfair competition. Of course, the product has to be an exact match.

Small Business 101

Small Business Smart Phone Price Comparison 101

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. billion in the U.S. Happy BGCM planning! 

Examples 92

Examples Campaign Discount Marketing 92

Small Business Mavericks

FEBRUARY 14, 2011

The New York Times published a story on Saturday about huge retailer J.C. The interesting part of this story from a small business standpoint is what happened to J.C. It’s not our business. – The New York Times published a story on Saturday about huge retailer J.C. Penney getting caught buying links.

Small Business 79

Small Business Case Study Retail Press Release 79

Saying It Social

APRIL 23, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Why Social Media Marketing For Small Business Is Important “Social Media Marketing” – this is a HUGE buzzword in our industry right now. It’s very informative and full of substance. Thanks again!

Small Business 119

Small Business Social Media StumbleUpon Digg 119

Small Business Mavericks

MARCH 15, 2013

Euclid collects data for retail businesses using smartphone technology to track consumer movement. The incredible thing about that is it allows retail store owners an opportunity to use actionable data that, before now, they haven’t had access to. ” The company’s name is Euclid. I think this is a sublime idea.

Retail 93

Retail Analytics Wireless Data 93

Pam Moore

NOVEMBER 23, 2017

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. Too many times they think it's just for the big online and offline retailers. .… either you are ready or you’re not!

Social Media 165

Social Media How To Marketing ROI 165

Small Business Mavericks

FEBRUARY 2, 2012

Are online coupons good for small businesses? Like every marketing strategy , coupons have good points and bad points. It all comes back to management and control – lose control and you can cause serious damage to your business. leaving the retailer with $7.50 Groupon charged $7.50 for every transaction.

Small Business 101

Small Business Cost Discount Retail 101

Ignite Social Media

APRIL 17, 2020

As politicians, health experts and business leaders begin to debate how and when to loosen social distancing restrictions, our social media agency has begun to discuss how social media usage and, therefore, social media marketing is likely to look post-COVID-19 when our collective national lockdowns lift. Increased Ad Spending.

Social Media 106

Social Media Marketing Retail Energy 106

Ignite Social Media

MARCH 30, 2020

Please see prior posts: Social Media Marketing in the Midst of COVID-19 (Mar 16); and Social Media Marketing During COVID-19: March 23 Update. If, however, you are a retailer for whom ads would encourage people to come to your stores, this would not be a great time to run paid ads for that. You could expect a swift backlash.

Social Media 106

Social Media Marketing Discount Health Care 106

Buffer Social

JANUARY 3, 2024

My business started off as a small, experimental project nearly a decade ago. I had a lot of free time between graduating from college a semester early and starting my full-time job, where I'd eventually pursue a career in design and marketing in the tech world.

Retail 85

Retail Apparel Instagram Small Business 85

Social Media Strategies Summit

DECEMBER 4, 2020

The holidays are upon us, and while 2020 has brought many changes to the way we live our lives, retailers and consumers alike are still eagerly looking forward to this traditional shopping season. They expect to see revenue increases of anywhere from 1-3.5% ( Retail Dive ). Include Your Best Partners in Your Holiday Marketing Plans.

Campaign 130

Campaign Social Media Retail How To 130

Bill Hartzer

MAY 18, 2015

May is small business month, so as a follow-up to a blog post I wrote recently , I tracked this small business owner, Ira Zoot from TicketStub.com, and interviewed him. Mr. Zoot originally claimed that he, as a small business owner, has been crushed by Google. The average traffic for Ticketstub.com®

Small Business 60

Small Business Google SEO Adwords 60

Sprout Social

DECEMBER 14, 2022

Top brands use these technologies to carry out phygital marketing. Phygital marketing combines digital and physical tactics to curate unique experiences for consumers. Even mass market brands like Pacsun have made heavy investment in connecting with audiences in the metaverse. Macys Thanksgiving ? Parade in the Metaverse.

Industry 111

Industry Examples Real Estate Brands 111

Buffer Social

MARCH 15, 2023

Every early stage founder like myself dreams of the day when we have the ability to activate high performing targeted online ads, a dedicated social media team, and other tried-and-true marketing techniques that would put us on the same playing field as long-standing heritage brands. Is it the most efficient way to market?

Sample 71

Sample Samples Marketing Education 71

Small Business Mavericks

MARCH 11, 2014

Forrester Research has a new report that essentially tells how many businesses are still behind when it comes to digital marketing. How can any business be getting half of its sales from its online store and not be leveraging the Internet to the best of its ability? Where will brick-and-more retailers be in 15 or 20 years?

Retail 101

Retail Small Business Research Report 101

Hootsuite

OCTOBER 27, 2022

With so many ecommerce platforms on the market, choosing the right one can seem daunting. Starting price: Free 14-day trial with new sites, then Squarespace’s Business package starts at $23/month. Pros: Access to marketing, inventory, social selling , SEO, and analytics features. They hold the most market share.

Platform 83

Platform Startup Price Open Source 83

Small Business Mavericks

APRIL 27, 2011

Unloads Delicious » The Perfect Website For Off-Line Marketing Ever wonder how you can use online sources for off-line marketing? This makes sense since you own a retail shoe shop. Any way you look at it, Meetup is a great way to use the Internet for your off-line marketing efforts. when your store closes.

Marketing 150

Marketing Case Study Press Release Groups 150

Buffer Social

NOVEMBER 27, 2023

Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. Lisa Lane never had big plans to be an inventor, or even an entrepreneur.   We make a great team.

Products 86

Products Pharmaceuticals Small Business Film 86

Small Business Mavericks

JULY 5, 2012

If you run an off line retail shop and you’re wondering how you can compete with your online counterparts, well, don’t think you can’t. This advantage doesn’t just extend to large retailers. Small businesses can also set up a cash option for pick up orders. You might actually have an advantage.

Retail 161

Retail Compete Small Business System 161

Small Business Mavericks

NOVEMBER 10, 2014

This is a crazy time of year for marketers. Marketing Pilgrim’s Cynthia Boris looks at the split-personality of the season in her post titled, “ Retailers are from Mars, shoppers are from Venus.” You know what would fix those problems?

Retail 111

Retail Marketing Study Advertising 111

The Realtime Report

MAY 7, 2021

Five Impactful Marketing Hacks. Small Businesses Can Implement Immediately. Small business owners understand better than most that there’s no shortcut to success. Unfortunately, many small business owners struggle to carry this same approach into their marketing. By Benjamin Hong.

Small Business 195

Small Business Marketing Meeting Discount 195

Buffer Social

MAY 9, 2023

Many creatives become business owners because they want to bring their ideas to life in the world. The problem is we can get stuck in our own heads and end up developing products and services that we think are brilliant, only to put them on the market and find that nobody wants them.

Products 83

Products Sample Samples Marketing 83

Hootsuite

NOVEMBER 24, 2022

But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses. Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity.

Campaign 89

Campaign Brands Fashion HootSuite 89

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Inspiring examples of Black Friday / Cyber Monday marketing.

Social Media 67

Social Media SMS UGC Marketing 67

The Realtime Report

NOVEMBER 3, 2021

Upgrade Your Small Business Saturday Strategy Using These Digital Marketing Tips. As the two biggest shopping days of the year, Black Friday and Cyber Monday rightfully receive a lot of attention in our business. For your small business (SMB) though, it’s an extra opportunity to stay one step ahead of the competition.

Small Business 185

Small Business Strategy Tips Marketing 185

Small Business Mavericks

NOVEMBER 28, 2014

The plans, according to Internet Retailer , include targeting every woman in the United States who is over 21 with a video ad promoting their holiday magic & spirit. So if you aren’t looking at video ads as a marketing strategy, you may want to think about changing your mind. Video Marketing facebook Facebook ads video ads'

Video 137

Video Facebook Marketing Retail 137

The Realtime Report

MAY 14, 2017

Creative Marketing With A Local Twist By Richard Perry. If you want people to take an interest in what you’re offering at your retail store, you need to think differently. ” Some retail operations make a serious tradition by putting out jokey signs on a regular basis, and by paying standup comics for material.

Marketing 70

Marketing Class Discount Retail 70

Small Business Mavericks

AUGUST 28, 2014

Marketing Pilgrim’s Cynthia Boris knows a lot about online marketing and content so she was pretty happy the other day. Retail and Hospitality do best with paying for search marketing. Social media, a place that takes a lot of time and effort for many businesses, doesn’t do very well at all.

Sites 98

Sites Paid Search MySpace Retail 98

Kikolani

AUGUST 23, 2013

34 Strategic Ways You Can Use Pinterest to Market Your Book and Your Author Brand – Learn how to use Pinterest to increase awareness of your author brand, drive more relevant traffic to your website and increase your book sales. However, it still holds up as a viable way to market a website online. Search Engines / SEO.

Marketing 128

Marketing Case Study Mashup Retail 128