Thanksgiving has just passed and now we are moving on to the season in which dollar signs flash in the eyes of many business owners. It only makes sense that businesses should try to make the most of social media as well as other marketing tactics during the holidays. While this is still a useful medium for holiday advertising, it’s important for businesses to explore other avenues as well. Small businesses can of course take advantage as well. An email marketing company can help guide you in the right direction. · Social Media Pages. MORE >>

'Recent tragic events here in the United States (and around the world) have heightened awareness of the global reach of media , especially social media, and the consequences for businesses using it. Small business advertising has historically been local, making it easy to craft messaging that is appropriate for the targeted audience. This creates new responsibilities that many businesses are only just beginning to fully comprehend. Many businesses autopublish information on their social media channels. Have a Larger Perspective. Choose a Professional Approach. MORE >>

Most of Convince & Convert’s clients are larger corporations (or the agencies that serve them), but we’re a small business and work with a few as well, and I never thought I’d yearn for the cozy embrace of Google and it’s methodologies and mechanisms that were – and are – small biz friendly. In word and in deed, the new design and rules accompanying the new Timeline version of Facebook pages is a boon to big business, and a blow to small business. ” Indeed they will, and at the expense of small business. MORE >>

According to a recent Manta survey , a staggering 90 percent of small business owners are using the web to network with potential customers and promote products and services. In seeking to connect with and grow an audience online , small businesses frequently turn to social media sites. With user numbers in the hundreds of millions, sites like Facebook , LinkedIn , Twitter , and even Google+ offer small businesses the chance to reach current customers and the opportunity to acquire many more. All business, all the time. And why not? MORE >>

This is also why you want to unify your marketing - to get the results you desire, those that make you and your customers happier. Yoga and The Secret of Small Adjustments. So, I began to wonder if this idea of yoga and small changes made any sense in my world of small business marketing. Most Common Reasons for Marketing Failure. Lack of a Marketing Strategy and Plan. The truth is only the best marketers are going to excel at all five. . You simply need to make some small adjustments in your thinking and your actions. MORE >>