Small Business Marketing Optimization Tips for 2016
DECEMBER 8, 2015
The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. You’re probably thinking, “If only I had more time today!,” but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015. Guest post by John Oechsle. Data Management.
Big Data for Small Businesses [Infographic]
JANUARY 29, 2015
While it may appear that large amounts of data can only take place in large enterprises, the reality is that some small businesses are also capable of producing large amounts of records on a monthly, weekly, or even daily basis. For such small businesses, having access to tools to process that data would be a great way to improve their operations.
Interesting Marketing Trends of Small Businesses [Infographic]
AUGUST 17, 2012
Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. Small businesses therefore test, pivot, and analyze to recognize where their dollars would be best spent. This infographic outlines some of the tactics and observations that help small businesses advertise.
Holiday Marketing Tips for Small Businesses
DECEMBER 6, 2012
Thanksgiving has just passed and now we are moving on to the season in which dollar signs flash in the eyes of many business owners. It only makes sense that businesses should try to make the most of social media as well as other marketing tactics during the holidays. Small businesses can of course take advantage as well.
Monday Roundup: Small Business Tips
DECEMBER 2, 2013
that is, if you weren’t… carry on!), did you have a chance to participate in Small Business Saturday over the weekend? After After all, small businesses (like mine !) So in celebration of small businesses everywhere, this week’s roundup features seven posts from around the web that offer small business tips for all those who could use them. 1.
10 Essential Online Tools for Small Business Owners
Small Business Mavericks
NOVEMBER 16, 2015
If you do any business online, or if you are a small business owner in the 21st century, you should be familiar with basic online tools that will allow you to run your business, market your business, and interact with your customers. This will make your business more efficient and profitable. SurveyMonkey – SurveyMonkey is a great way to conduct market research by taking customer surveys. All of these business tools are designed to make running your business online better and more efficiently.
5 Partnerships That Will Increase Your New Small Business’s Chance for Successs
MAY 6, 2016
In many ways, there has never been a better time to start a small business. Still, even the best-run and best-funded small businesses could use a little help in the revenue-generating department. Cross-Marketing Opportunities. Cross-marketing partnerships — if they’re chosen well and executed properly — can work wonders for your small business.
How to Measure Social Media Success for Your Small Business
JUNE 20, 2014
With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Many businesses have social media “lurkers” who are following along but d on’t always use social media to engage. Here are the top ones: 1. Referrals.
Why a Twitter Dashboard is Critical for Small Businesses
AUGUST 29, 2016
It’s surprising how many businesses have no idea whether or not their Twitter management strategy actually working. Some businesses look at their follower count as the main determinant of how successful they are on Twitter. . Twitter’s tool was made for small businesses who currently don’t use any type of dashboard or reporting. Easier to Tweet.
5 Incredible Small Business Marketing Resources You Haven’t Heard Of
MAY 5, 2015
Throughout my professional career, I’ve always had a love for small business. Whether it was creating them myself, or helping others, small business is the backbone of our economy, and I always love finding tools and resources that can help small businesses navigate their marketing needs. It can be incredibly tough to find the time and budget to effectively market your small business, so anytime I find something I think can help, I feel compelled to shout it from the rooftops! Entrepreneur Small Business
Facebook Small Business Boost: Free Ads for Small Businesses
JANUARY 25, 2012
Calling all small business owners! Facebook Marketing Solutions , the official Facebook Marketing page, has launched a contest called Facebook Small Business Boost that will award a $10,000 prize to the 10 participating small businesses that accrue the most likes on their Facebook page by April 1, 2012. What you need to participate: 1.
90 Percent of Small Business Use Social Media
SEPTEMBER 16, 2012
A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person. You also need to integrate internet communications into your normal routine of business networking. The takeaway is clear. Got a question?
Social Media Use: Three Big Mistakes Made by Small Businesses
OCTOBER 8, 2012
According to a recent Manta survey , a staggering 90 percent of small business owners are using the web to network with potential customers and promote products and services. In seeking to connect with and grow an audience online , small businesses frequently turn to social media sites. With user numbers in the hundreds of millions, sites like Facebook , LinkedIn , Twitter , and even Google+ offer small businesses the chance to reach current customers and the opportunity to acquire many more. All business, all the time. And why not?
What “Big” Social Media Means for Small Businesses
The Realtime Report
MARCH 13, 2014
Social media and viral content working on such a large scale is always a marvel to behold; however, it does create a bit of a conundrum for small businesses. Even our best attempts to keep up with trends and hop on the bandwagon feel hollow as every other marketer on the block seems to be doing the exact same thing. The key to social is setting goals and starting small.
How to Master Facebook for Small Business
JUNE 1, 2016
So you don’t have a marketing team with fancy titles like “Inbound Marketing Manager” or “Social Media Analyst.” That doesn’t mean that you cannot rock Facebook for small business. But what if you are completely confused about how to market to and engage with these users as a small business owner? Using Facebook for Your Small Business.
How LinkedIn Endorsements Can Work for Your Small Business
Techipedia: Tamar Weinberg
NOVEMBER 29, 2012
If you’re not already familiar with and using LinkedIn, you’re missing out on a great [small] business tool. And now new data indicates that LinkedIn is more popular than ever with small business professionals, making it a free and valuable resource for growing and promoting your business, particularly through the use of a new feature called Endorsements.
7 Simple Blog Post Ideas for Your Small Business
OCTOBER 19, 2015
Even with all of the emerging storytelling technology for small businesses, blogging remains an effective way to reach an audience with your marketing messages. Give readers a look at your small business culture by showing the packaging process, or the inside of your office, or anything that would not be obvious by visiting your storefront or website. This personalizes your small business and also provides a different perspective for your followers. Why did you start your small business? Ideas for Home-Run Social Media Marketing.
Small Businesses Have a Unique Opportunity in Social Media
AUGUST 28, 2012
As a small business you have something the big guys can never have. According to a recent study by Blue , 50 percent of small businesses report they have developed new leads from social media. So social is working for small businesses. Where does Meesch get most of their business? Smaller Businesses Can Create a More Personal Experience.
Mobile Technology and Your Small Business
JANUARY 3, 2013
In my opinion, mobile technology is the future of all communications for your business, internally and externally. Technology has grown so rapidly that marketing has been able to take on a whole new form. Large corporations have been able to stick with the traditional television, radio, and paper marketing. Is your small business taking advantage of mobile technology?
How Small Businesses Can Use Visual Content and Increase Conversions
Convince & Convert
SEPTEMBER 17, 2014
Displaying amazing visual content online isn’t reserved for top dogs – companies small or large can use the web to share beautiful visual content online and, as a result, increase their conversions. Think about it – what do big companies have that small businesses don’t? However, none of this should deter you. Using visual content effectively online is all about.
5 Financial Areas Where Small Businesses Could Use Some Help
OCTOBER 30, 2015
By leveraging a wide range of digital, social media, and cloud-based tools, small business owners complete highly productive work and save money on office rent at the same time. From cash flow gaps to applicable industry regulations, there are certain financially related areas where small businesses could use some professional guidance. Business & Marketing
Small Business Marketing Through iPhone Apps | Small Business.
Small Business Mavericks
MARCH 10, 2011
So is that a great opportunity to promote your small business? Small businesses are even getting in on the picture and it won’t be long before having your own iPhone app is going to be as important as having your own website. The key to a good app is to create one that is related to your business in some way and useful. About Us What’s a Maverick?
Why Small Businesses Need PR
MAY 2, 2016
Every small business owner is concerned about the bottom line. That, after all, is what business is all about – profit. In this drive to make a profit the focus tends to get stuck on marketing, sales, production and income. Of course those things have to occur. Content Marketing Internet Marketing Strategy online PR public relations sales small business week
How to Use Foursquare for Small Business
SEPTEMBER 17, 2012
At the same time, businesses can attract new visitors and build customer loyalty. As a small business, you’re probably blown away by the figures: 20 million users worldwide are on Foursquare, and they have racked up 2.5 If you can attract even a small percentage to your business, you’ll be doing well. billion check-ins! Print flyers for your employees.
Should I Use Periscope for my Small Business?
SEPTEMBER 1, 2015
Consumer technology is moving so quickly that it seems as soon small business owners master the latest, greatest thing, there is another one that outdates it. Everyone from Tyra Banks to Arnold Schwarzenegger has a Periscope account – but what about small businesses? This isn’t especially helpful to someone who wants to use the platform to build a business, but it is still good to know what some of the most popular uses include. So does my small business really need Periscope? How do you use it to promote your small business?
How To Bootstrap Fantastic Social Media For Small Business
FEBRUARY 29, 2016
Let’s face it: social media for small business can be a challenge! But it’s also the most fantastic way for small businesses to grow and reach more potential customers. In this article I’m going to share tips to use social media for small businesses that don’t break the bank or take hours of your precious time. free replay here ].
Your First Small Business Step To Online Marketing
Small Business Mavericks
SEPTEMBER 24, 2012
I’ve changed my thinking over the years about how small businesses can make that first all-important step to achieving an online presence. Advice I’ve given in the past is the same advice that most small business marketing consultants give: Buy a domain name, pay for hosting, set up a website, etc. So there needs to be a low-commitment way to achieve an online presence that is still effective marketing for the average small business owner. Small Business Internet Marketing online marketing small business Social Media
Free Facebook Ads For Small Business
OCTOBER 12, 2011
But don’t roll your eyes yet ( Howie !). I’m not going to talk about the user changes, I’m here to discuss the free ads Facebook is giving to small business. This January, Facebook is planning to give away $50 in free advertising to 200,000 small businesses across the country to show them how the ad platform works in hopes of return sales and more users. Currently, 9.2
10 Facebook Hacks to Make Your Small Business Look Colossal
JUNE 23, 2015
Whether you are a blogger, artist or a small business, marketing on Facebook could surely get you tons of exposure and leads for your business. If you are a small business owner and want increased exposure on Facebook, then read on. Get a fully optimized business page. There is nothing worse than having your business page not optimized properly.
10 Areas Where Small Businesses Lack an Online Competitive Edge
FEBRUARY 25, 2013
We all know it; even though we wish it weren’t true: small businesses have limited resources. They often have only enough time, money, and patience for the core of their business. Certainly, a small business should never sacrifice its unique selling position. But it’s equally true that businesses need exposure in order to stay up and running.
Streak: Possibly the Best CRM System for Small Business
JANUARY 30, 2013
CRM, public relations and small business. And when it comes to those of us who are business owners as well… well, we have to know how to manage relationships with not just the media, bloggers and our community, we also have to keep track of our business relationships. Which makes a good CRM system for small business a necessity. Image: t. And so on.
What Small Businesses Need to Kickstart a Programmatic Ad Strategy
Convince & Convert
MAY 6, 2016
Business and customer data has existed for ages. With integrated media buying tools, businesses are able to unlock the secrets within their customer data and use it within their programmatic advertising strategy. Tying customer data into programmatic media buying creates a powerful digital marketing strategy. Customer Data is Gold. Driving Results with Data.
Blogging: The Small Business Way
APRIL 29, 2011
It would only be logical that entrepreneurs who use blogs as a marketing tool should likewise utilize it specifically to market goods and services. It is crucial for local businesses to maintain a blog in order for them to be competitive. However, having a blog does not mean that a business will instantly reap the rewards. If Content is King, New Content is Emperor.
Interview With a Small Business Owner Crushed by Google
MAY 18, 2015
May is small business month, so as a follow-up to a blog post I wrote recently , I tracked this small business owner, Ira Zoot from TicketStub.com, and interviewed him. Mr. Zoot originally claimed that he, as a small business owner, has been crushed by Google. Bill Hartzer: What’s your name what kind of small business do you own? So … sure.
QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally
Techipedia: Tamar Weinberg
OCTOBER 18, 2011
For small businesses, marketing often takes a back seat to day-to-day operations. They acknowledge that marketing is important; yet there are only so many hours in the day. Compounding the challenge: Consumer use of emerging technologies is moving faster than a typical business owner can keep up with. Internet MarketingGood Things Come on Packages.
7 Awesome eCommerce Platforms For Small Businesses
SEPTEMBER 15, 2014
to make buying decisions, small businesses are starting to realize the need to keep up with online operations to cope with the plunges and peaks of consumer demand. Most successful businesses today sell products and services on the Internet. It is designed to help businesses build a functioning web store and despite it boasting advanced features such as web 2.0 Busines
5 Customer-Centric Tips for Small Businesses [INFOGRAHIC]
Social Media Marketing
JULY 11, 2012
Marketing for a small business is hard. This infographic outlines five small business tips that can make it easier to reach your marketing goals. infographic social media email small businessNot only do you have to be proficient at every traditional practice (outdoor, email, direct, event, print, digital, etc.) Ask for reviews. Give back.