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Small Business Marketing Optimization Tips for 2016

Webbiquity SMM

The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. You’re probably thinking, “If only I had more time today!,” but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015. Guest post by John Oechsle. Data Management.

Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. Small businesses therefore test, pivot, and analyze to recognize where their dollars would be best spent. This infographic outlines some of the tactics and observations that help small businesses advertise.

Big Data for Small Businesses [Infographic]


While it may appear that large amounts of data can only take place in large enterprises, the reality is that some small businesses are also capable of producing large amounts of records on a monthly, weekly, or even daily basis. For such small businesses, having access to tools to process that data would be a great way to improve their operations.

11 Social Media Ideas for Small Businesses

Sprout Social

Even the most experienced marketers struggle to come up with social media ideas at some point. NEW #SproutChat Recap: How to Market to a Niche Audience One of the toughest parts about putting together a social media campaign is coming up with ideas. What should you Tweet? What do people want to see on Snapchat? But don’t worry, we have you covered.

Digital Success for your Small Business

Saying It Social

In case you missed our Google Partner Connect Live Stream event, check out our recap with our major takeaways from speakers Todd Rowe and Fred Vallaeys about digital marketing and advertising for your small business! The post Digital Success for your Small Business appeared first on.

Why Small Businesses Need PR

Proactive Report

Every small business owner is concerned about the bottom line.  That, after all, is what business is all about – profit. In this  drive to make a profit the focus tends to get stuck on marketing, sales, production and income.  Of course those things have to occur. Content Marketing Internet Marketing Strategy online PR public relations sales small business week

How to Measure Social Media Success for Your Small Business


With social media marketing, you can  undeniably  grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Many businesses have social media “lurkers” who are following along but d on’t always use social media to engage. Here are the top ones: 1. Referrals.

Monday Roundup: Small Business Tips

Waxing UnLyrical

that is, if you weren’t… carry on!), did you have a chance to participate in Small Business Saturday over the weekend? After After all, small businesses (like mine !) So in celebration of small businesses everywhere, this week’s roundup features seven posts from around the web that offer small business tips for all those who could use them. 1. 

Mobile Technology and Your Small Business

Ari Herzog

In my opinion, mobile technology is the future of all communications for your business, internally and externally. Technology has grown so rapidly that marketing has been able to take on a whole new form. Large corporations have been able to stick with the traditional television, radio, and paper marketing. Is your small business taking advantage of mobile technology?

Social Media Use: Three Big Mistakes Made by Small Businesses


According to a recent Manta survey , a staggering 90 percent of small business owners are using the web to network with potential customers and promote products and services. In seeking to connect with and grow an audience online , small businesses frequently turn to social media sites. With user numbers in the hundreds of millions, sites like Facebook , LinkedIn , Twitter , and even Google+ offer small businesses the chance to reach current customers and the opportunity to acquire many more. All business, all the time. And why not?

Why Small Businesses Need PR

Proactive Report

Every small business owner is concerned about the bottom line.  That, after all, is what business is all about – profit. In this  drive to make a profit the focus tends to get stuck on marketing, sales, production and income.  Of course those things have to occur. Content Marketing Internet Marketing Strategy online PR public relations sales small business week

How LinkedIn Endorsements Can Work for Your Small Business

Techipedia: Tamar Weinberg

If you’re not already familiar with and using LinkedIn, you’re missing out on a great [small] business tool. And now new data indicates that LinkedIn is more popular than ever with small business professionals, making it a free and valuable resource for growing and promoting your business, particularly through the use of a new feature called Endorsements.

90 Percent of Small Business Use Social Media

Ari Herzog

A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person. You also need to integrate internet communications into your normal routine of business networking. The takeaway is clear. Got a question?

5 Incredible Small Business Marketing Resources You Haven’t Heard Of

Jason Yormark

Throughout my professional career, I’ve always had a love for small business. Whether it was creating them myself, or helping others, small business is the backbone of our economy, and I always love finding tools and resources that can help small businesses navigate their marketing needs. It can be incredibly tough to find the time and budget to effectively market your small business, so anytime I find something I think can help, I feel compelled to shout it from the rooftops! Entrepreneur Small Business

What “Big” Social Media Means for Small Businesses

The Realtime Report

Social media and viral content working on such a large scale is always a marvel to behold; however, it does create a bit of a conundrum for small businesses. Even our best attempts to keep up with trends and hop on the bandwagon feel hollow as every other marketer on the block seems to be doing the exact same thing. The key to social is setting goals and starting small.

Small Businesses Have a Unique Opportunity in Social Media

Spin Sucks

As a small business you have something the big guys can never have. According to a recent study by Blue , 50 percent of small businesses report they have developed new leads from social media. So social is working for small businesses.  Where does Meesch get most of their business? Smaller Businesses Can Create a More Personal Experience.

5 Partnerships That Will Increase Your New Small Business’s Chance for Successs


In many ways, there has never been a better time to start a small business. Still, even the best-run and best-funded small businesses could use a little help in the revenue-generating department. Cross-Marketing Opportunities. Cross-marketing partnerships — if they’re chosen well and executed properly — can work wonders for your small business.

Why a Twitter Dashboard is Critical for Small Businesses

Sprout Social

It’s surprising how many businesses have no idea whether or not their Twitter management strategy actually working. Some businesses look at their follower count as the main determinant of how successful they are on Twitter. . Twitter’s tool was made for small businesses who currently don’t use any type of dashboard or reporting. Easier to Tweet.

How to Master Facebook for Small Business

Sprout Social

So you don’t have a marketing team with fancy titles like “Inbound Marketing Manager” or “Social Media Analyst.” That doesn’t mean that you cannot rock Facebook for small business. But what if you are completely confused about how to market to and engage with these users as a small business owner? Using Facebook for Your Small Business.

Your First Small Business Step To Online Marketing

Small Business Mavericks

I’ve changed my thinking over the years about how small businesses can make that first all-important step to achieving an online presence. Advice I’ve given in the past is the same advice that most small business marketing consultants give: Buy a domain name, pay for hosting, set up a website, etc. So there needs to be a low-commitment way to achieve an online presence that is still effective marketing for the average small business owner. Small Business Internet Marketing online marketing small business Social Media

How Small Businesses Can Use Visual Content and Increase Conversions

Convince & Convert

Displaying amazing visual content online isn’t reserved for top dogs – companies small or large can use the web to share beautiful visual content online and, as a result, increase their conversions. Think about it – what do big companies have that small businesses don’t? However, none of this should deter you. Using visual content effectively online is all about.

Facebook Small Business Boost: Free Ads for Small Businesses


Calling all small business owners! Facebook Marketing Solutions , the official Facebook Marketing page, has launched a contest called Facebook Small Business Boost that will award a $10,000 prize to the 10 participating small businesses that accrue the most likes on their Facebook page by April 1, 2012. What you need to participate: 1.

Small Business Marketing Through iPhone Apps | Small Business.

Small Business Mavericks

So is that a great opportunity to promote your small business? Small businesses are even getting in on the picture and it won’t be long before having your own iPhone app is going to be as important as having your own website. The key to a good app is to create one that is related to your business in some way and useful. About Us What’s a Maverick?

7 Simple Blog Post Ideas for Your Small Business


Even with all of the emerging storytelling technology for small businesses, blogging remains an effective way to reach an audience with your marketing messages. Give readers a look at your small business culture by showing the packaging process, or the inside of your office, or anything that would not be obvious by visiting your storefront or website. This personalizes your small business and also provides a different perspective for your followers. Why did you start your small business? Ideas for Home-Run Social Media Marketing.

5 Financial Areas Where Small Businesses Could Use Some Help


By leveraging a wide range of digital, social media, and cloud-based tools, small business owners complete highly productive work and save money on office rent at the same time. From cash flow gaps to applicable industry regulations, there are certain financially related areas where small businesses could use some professional guidance. Business & Marketing

How To Bootstrap Fantastic Social Media For Small Business

Peg Fitzpatrick

Let’s face it: social media for small business can be a challenge! But it’s also the most fantastic way for small businesses to grow and reach more potential customers. In this article I’m going to share tips to use social media for small businesses that don’t break the bank or take hours of your precious time. free replay here ].

Blogging: The Small Business Way


It would only be logical that entrepreneurs who use blogs as a marketing tool should likewise utilize it specifically to market goods and services. It is crucial for local businesses to maintain a blog in order for them to be competitive. However, having a blog does not mean that a business will instantly reap the rewards. If Content is King, New Content is Emperor.

Should I Use Periscope for my Small Business?


Consumer technology is moving so quickly that it seems as soon small business owners master the latest, greatest thing, there is another one that outdates it. Everyone from Tyra Banks to Arnold Schwarzenegger has a Periscope account – but what about small businesses? This isn’t especially helpful to someone who wants to use the platform to build a business, but it is still good to know what some of the most popular uses include. So does my small business really need Periscope? How do you use it to promote your small business?

Are Small Businesses Effective Online?

Small Business Mavericks

When Should An Online Business Begin Marketing? » Are Small Businesses Effective Online? Many small business owners are working hard to effectively promote themselves and their businesses online. With that kind of bold statement, I guess I should define what is “effective&# online marketing. About Us What’s a Maverick?

10 Facebook Hacks to Make Your Small Business Look Colossal


Whether you are a blogger, artist or a small business, marketing on Facebook could surely get you tons of exposure and leads for your business. If you are a small business owner and want increased exposure on Facebook, then read on. Get a fully optimized business page. There is nothing worse than having your business page not optimized properly.

10 Areas Where Small Businesses Lack an Online Competitive Edge


We all know it; even though we wish it weren’t true: small businesses have limited resources. They often have only enough time, money, and patience for the core of their business. Certainly, a small business should never sacrifice its unique selling position. But it’s equally true that businesses need exposure in order to stay up and running.

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

For small businesses, marketing often takes a back seat to day-to-day operations. They acknowledge that marketing is important; yet there are only so many hours in the day. Compounding the challenge: Consumer use of emerging technologies is moving faster than a typical business owner can keep up with. Internet MarketingGood Things Come on Packages.

Streak: Possibly the Best CRM System for Small Business

Waxing UnLyrical

CRM, public relations and small business. And when it comes to those of us who are business owners as well… well, we have to know how to manage relationships with not just the media, bloggers and our community, we also have to keep track of our business relationships. Which makes a good CRM system for small business a necessity. Image: t. And so on.

System 134

PPC For Small Business – Are You Attracting The Wrong Traffic?

Small Business Mavericks

Small business owners often feel a little overwhelmed when it comes to advertising online. When a small business owner does run an advertising campaign, the most common complaint we hear is that their campaign was a complete flop.  What makes matters worse is that many of these businesses do see a remarkable increase in traffic to their websites, they just don’t see the same sort of increase in sales. When competing for keywords, some business owners, especially those new to paid search marketing, head straight for the cheapest keywords.

Small Businesses Turn to Social Before Search

Saying It Social

Well, when it comes to participating in Social Media for your Business, the answer is yes, you would, because you must. Social Media Boot Camp is an 8 session on-line course that will give you the tools to make the best use of sites like Facebook, Twitter, and LinkedIn for your business. Uncategorized emarketer internet market marketing small business social media trends

Interview With a Small Business Owner Crushed by Google

Bill Hartzer

May is small business month, so as a follow-up to a blog post I wrote recently , I tracked this small business owner, Ira Zoot from, and interviewed him. Mr. Zoot originally claimed that he, as a small business owner, has been crushed by Google. Bill Hartzer: What’s your name what kind of small business do you own? So … sure.

Where Should You Spend Your Marketing Time? | Small Business Mavericks

Small Business Mavericks

» Where Should You Spend Your Marketing Time? Are you making the most use of your time as a marketer? I’d be willing to bet that most online marketers are spending too much time on social media or unproductive channels. Responses to “Where Should You Spend Your Marketing Time?&# About Us What’s a Maverick? Social media is fun. Don’t you think?

What Small Businesses Need to Kickstart a Programmatic Ad Strategy

Convince & Convert

Business and customer data has existed for ages. With integrated media buying tools, businesses are able to unlock the secrets within their customer data and use it within their programmatic advertising strategy. Tying customer data into programmatic media buying creates a powerful digital marketing strategy. Customer Data is Gold. Driving Results with Data.

7 Awesome eCommerce Platforms For Small Businesses


to make buying decisions, small businesses are starting to realize the need to keep up with online operations to cope with the plunges and peaks of consumer demand. Most successful businesses today sell products and services on the Internet. It is designed to help businesses build a functioning web store and despite it boasting advanced features such as web 2.0 Busines

Free Facebook Ads For Small Business

Spin Sucks

But don’t roll your eyes yet ( Howie !). I’m not going to talk about the user changes, I’m here to discuss the free ads Facebook is giving to small business. This January, Facebook is planning to give away $50 in free advertising to 200,000 small businesses across the country to show them how the ad platform works in hopes of return sales and more users.  Currently, 9.2