article thumbnail

A 6-point framework for maximizing influencer marketing ROI

Sprout Social

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 105
article thumbnail

Social Media and Travel

Social Media Marketing

It means that more of us are doing things on the web (or mobile web, as the case may be) while we're on the go, and there are certain things those of us in the digital world look for when we travel - at least with regard to infrastructure. There are a few gadgets that I'd recommend as well. You'll be the most popular person at the airport!

Travel 165
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

87 Best TikTok Username Ideas [Free Username Generator]

Hootsuite

Use these inspiring ideas to come up with a username that’s perfect for sharing your travels on the app. Reset Love this tool and want more? Check out our free caption generator to craft fun and engaging captions for your posts. 87 TikTok username ideas Need a catchy TikTok username idea fast?

Travel 103
article thumbnail

Seven Reasons Your B2B Marketing Should Include Cats

Webbiquity SMM

Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others. Even Mercedes Benz has pawed its way on board the cat marketing trend. So should your marketing include cats? B2B marketing can be tough, especially when so many campaigns look the same. Cats Grab Our Attention.

B2B 170
article thumbnail

Social Media Trends of 2021 That Top Organizations Are Capitalizing On

Ignite Social Media

Cause Marketing Continues to be a Top Social Media Trend. After a year of no travel, 2021 has seen an increase in travel spending and searches on social media.?People Many are trying to fit in their travel that they missed out on last year, increasing their spending on travel expenses. .

Trends 184
article thumbnail

What are KOLs in Marketing? (And How to Work With Them)

Hootsuite

Unless you’re a plucky time-traveler from the 1800s, you probably already know what an influencer is. (If Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. These industry leaders are called KOLs, and they’re a valuable part of any modern social media marketing strategy.

How To 106
article thumbnail

7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 144