Janet Fouts

OCTOBER 15, 2012

The event was broadcast live over 40 networks in 50 countries and according to the Telegraph , “more than 3 million tweets were sent about the jump including those from people encouraged by Red Bull to send their questions for Baumgartner’s post-jump press conference.” ” The jump itself is truly amazing.

Marketing 144

Marketing Eventful iPhone YouTube 144

Janet Fouts

JULY 24, 2017

But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. People who like to be in focus groups or take surveys sign up, but is that really your actual market?

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. People who like to take surveys sign up to take surveys, but is that really your actual market? Listening mindfully. Be generous, curious, helpful.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Janet Fouts

SEPTEMBER 12, 2015

US: #1 Marketing for Small Business. #1 1 Direct Marketing. #9 9 Marketing. #15 15 Marketing and Sales. #20 Canada: #1 Direct Marketing. #8 8 Marketing. #10 10 Marketing and Sales. #12 Old school marketing is on it’s way out. Welcome to Mindful Social Marketing.

Small Business 70

Small Business Authentication Newsletter Discount 70

Janet Fouts

JULY 28, 2013

The Inbound Marketing Summit starts in San Francisco on Tuesday and the line-up of speakers looks fantastic. If you’re not available during those times find me on the floor either day and I’ll be happy to answer questions. The concept here is “pair concept with concrete action.” Didn’t get your ticket yet?

Conference 133

Conference Feed Feedly Social Media 133

Janet Fouts

JANUARY 14, 2013

Next week, on Tuesday January 22 at 1 PM PST I’ll conduct a short 45 minute web class just for people who work in sales and want to understand how to efficiently use social media tools to learn more about their market, turn prospects into leads, monitor the competition. Here’s a link to register now.

Social Media 144

Social Media Class Consultant Course 144

Janet Fouts

SEPTEMBER 16, 2014

As marketers we are often focused on the end goal, to make our product appealing to consumers. One third of the US market wanted chunky tomato sauce and it wasn’t even on the supermarket shelves! When Prego released a chunky sauce they took over the market. What’s that got to do with social networks? Probably not.

Social Media 153

Social Media Focus Group Research Social Networking 153

Janet Fouts

AUGUST 3, 2011

Often they will assign a moderator to welcome participants, ask questions and generally keep the conversation on track. If there is a guest answering questions they may be posed by the moderator or the participants. If there is a host or a featured guest what questions have been posted? Who is talking?

How To 195

How To Hashtag Tweetdeck Upcoming 195

Janet Fouts

JANUARY 3, 2012

Maddie Grant threw down a glove challenging a number of people to participate in a meme answering the question “ How are you going to change the world in 2012 ?” ” It’s a great question. I love the chaos theory metaphor called the butterfly effect. Now, what are YOU going to do to change the world in 2012??

Training 112

Training Meme Small Business Social Media 112

Janet Fouts

DECEMBER 14, 2011

Keep an eye out for questions around your industry for 3 main reasons. Look for questions about features your customer base would like to see and be the first to bring it to market. Search out questions you can help with. Research and Development. Be the go-to person for answers in your area of expertise.

Company 148

Company Social Media Policies Guidelines 148

Janet Fouts

DECEMBER 10, 2013

Businesses flocked to both networks and created free accounts to market their wares as well as paying a nominal fee to get their content in front of interested users. Many businesses have shifted to using social sites as customer support venues, marketing platforms and communities.

Social Media 150

Social Media Small Business Startup Communities 150

Janet Fouts

FEBRUARY 12, 2014

Any good sales person gets to know their market first and how their product solves their pain points. They spend hours working on the language they’ll use in different scenarios and projecting the questions that may come up and how they will answer them. They plan based on the needs of the buyers.

Social Media 159

Social Media Social Networking Buy Project 159

Janet Fouts

FEBRUARY 25, 2013

Sometimes it’s an interview with a celebrity or professional who is willing to answer questions and share their expertise for about an hour. Sometimes the questions are selected in advance by a moderator, who poses 3 or 4 questions to the group or to the guest being interviewed. Bookmarket Chat.

Twitter 141

Twitter Hashtag Influencer Compete 141

Janet Fouts

FEBRUARY 11, 2013

Some CEO’s can’t create content either, and they let their marketing person do it for them. After managing a community, digging out answers to questions from the engineers, marketing and the CEO don’t you think your community manager knows about your brand? Not always. They are an integral part of the team.

Communities 141

Communities Content Jive Meme 141

Janet Fouts

MAY 30, 2012

I’m sure many in the search marketing world will echo the sentiment that Google+ participation has initially felt like an obligation because of the potential impact on search visibility. Search Marketers must know the details to properly advise clients.

Google 133

Google Social Media Sentiment Conversation 133

Janet Fouts

APRIL 18, 2012

Quit marketing. What a missed opportunity to learn more about your market, what they like, and what value they might be able to add to your Facebook community! Give me a poll (that isn’t a focus group question and I’ll give you my opinion. Scan it, extract information and move on. Like me back. I might even buy something.

Engagement 141

Engagement Facebook Case Study Focus Group 141

Janet Fouts

APRIL 29, 2013

Global Social Media Marketing, Cisco Systems. We talked a bit about Vine and how it is being used by a broad scope of people, from filmmakers to big brands and marketers, even some Twitter and Vine resumes or request for product information. See the photos from DJ Cline here. I moderated this panel of tech rockstars.

Social Networking 138

Social Networking Yammer LinkedIn Resources 138

Janet Fouts

FEBRUARY 27, 2013

It may sound like a recipe for disaster for any CEO edgy enough to take center stage in a content marketing strategy…except when it works. The lesson is clear: CEO’s that are active in social media and content marketing efforts ignite conversation. His sleeves were rolled up. His tie was loose. He swore. It was all public.

Social Media 142

Social Media Survey Loyalty Apple 142

Janet Fouts

DECEMBER 12, 2014

Use Facebook as just another social media network in your toolbox but not as the be-all end-all of your marketing campaign. Sure, you can promote posts from time to time to appease the Facebook gods, but even promoted posts have a questionable return. The other option is the most obvious.

Engagement 143

Engagement Brands Facebook Journal 143

Janet Fouts

JANUARY 4, 2011

Sure the big brands are using Facebook pages more than ever, but are they doing it for community or marketing? Of course they’re doing it for marketing. Google loves WordPress, no question, and every comment adds value for the commenter and the poster. They’re businesses. At least they’re also great for SEO.

Communities 136

Communities Forums Posterous SEO 136

Janet Fouts

DECEMBER 27, 2011

She’s smart, she says it like it is, and her insights on business and marketing are spot on. Naomidunford Naomi is one smart marketer. She calls herself a “micro business marketing consultant”meaning she loves to help small companies get the most out of their marketing without spending a ton of money doing it.

Blogger 152

Blogger Real Estate Radian6 Wiki 152

Janet Fouts

MAY 11, 2011

may not be reaching their intended market very well. Ask questions. Ask Irene a social media question and she will find the answer. While as a strategy at least it’s paying attention, a technology company sharing and re-sharing the latest Lady Gaga news followed by wishing everyone a #HappyJonasDay ! A butterfly!!!&#.

Social Media 137

Social Media Trends Reputation Authentication 137

Janet Fouts

APRIL 13, 2018

Sites like Gmail, SaneBox, and Unroll, for example, scan your email for information that can be used to market to you. If you have any questions at all, you should visit the official GDPR website and make your own informed decision. So does Google, Facebook, Twitter and so many others. Websites must now ask for consent to collect data.

Privacy 87

Privacy WordPress Data Policies 87

Janet Fouts

NOVEMBER 3, 2010

I’m doing a little market research. What's your biggest Social Media Question? I know what I think people want to learn, but it’s crucial that we continue to build out content that focuses on what people really want as opposed to what I think they should want. I also want to know more about what format you want to learn in.

Social Media 135

Social Media WordPress Class Training 135

Janet Fouts

SEPTEMBER 22, 2010

The number one question I get about social media is: “How can I do all this social media stuff and still get my work done?&#. Great question isn’t it? I use Objective Marketer extensively for clients to automate posts related to contests, speaking engagements, book signings, event announcements etc.

Social Media 132

Social Media Alltop Tweetdeck HootSuite 132

Janet Fouts

SEPTEMBER 5, 2011

I am asked this question every day. These can be set up to listen for mentions of you, your business, your competitors and your market. Is social media really good for my business or is it just a time waster?? It’s both. Social media is what you make of it. Set up good social listening tools.

Social Media 127

Social Media HootSuite Energy Applications 127

Janet Fouts

OCTOBER 29, 2012

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Answer or ask a question? Is influence based on number of connections? Klout , Peer Index or Kred score? A combination of all of the above? Will you share their blog posts? Retweet a few things?

Influencer 135

Influencer Klout URL Social Media 135

Janet Fouts

OCTOBER 25, 2010

One of the questions people ask in our initial social media strategy sessions is “How will I know if I’m doing it right?&# Identifying phrasing and keyword response can tell you a lot about how your messaging is working and your target market too. Why was that? Who are your biggest supporters?

Social Media 132

Social Media Data SM2 Radian6 132

Janet Fouts

JUNE 18, 2015

My question to you is this. Coca-Cola’s Small World Machines had the goal of breaking down the barriers by showing people that “What unites us is stronger than what divides us” Pepsi got into the game with their #Livefornow campaign with a video camera in a bus shelter that shocked quite a few people. Does it matter?

Airlines 70

Airlines Advertising Campaign Types 70

Janet Fouts

DECEMBER 2, 2011

All my clients are asking and it’s a tough question for many. They participated in the land rush to get their Google+ pages defined and then many of them went right back to traditional marketing methods. For most small businesses I’m saying no, wait a bit. There are so many things business page can’t do yet.

Google 132

Google HootSuite Feed Feedly 132

Janet Fouts

JANUARY 19, 2012

This includes the CEO, the marketing team and your engineers. A relaxed environment like this can bring out the best questions and show you’re truly interested in the needs of your customers. YOu hire the best and the brightest right? Customer support. YOu don’t have to have a business page to support your customers.

Google 135

Google Facebook URL Collaboration 135

Janet Fouts

JUNE 23, 2011

I shouldn’t have to tell you not to answer complicated legal questions on Twitter. If you’re using Twitter to market your practice, work on showing authority in your area of expertise. If you want to know what NOT to do, here’s a good post on Twitter gaffes. That hot start-up CFO is into sailing and so are you?

TweetBeep 134

TweetBeep Twitter Privacy Directory 134

Janet Fouts

OCTOBER 2, 2012

You have to answer that question for yourself, but now that it costs you $5 to sign up, why not go take a look? Initially the majority of the discussions revolve around the platform itself, the apps developed for it and “to hell with advertising” but now, as more people join it the discussions are more varied.

Twitter 131

Twitter Vimeo Notification Applications 131

Janet Fouts

JUNE 14, 2011

Of course we’d rather have you attend and ask us your questions). Her books “Social Media Success!&# #SOCIALMEDIA PR tweet and “#SOCIALMEDIA NONPROFIT tweet&# draw on over 15 years of experience in online marketing and social media, working in the trenches with businesses of all sizes. Register Here.

Virtual World 136

Virtual World Collaboration Education Curation 136

Janet Fouts

MAY 12, 2015

If you are broadcasting location specific, from a conference or to market your restaurant, think about putting the location in the title. Ask questions. If you start the broadcast before you do, there won’t be a title showing on your broadcast. Lesson learned!). Make your title catchy and clickable! Be positive.

Video 70

Video Avatar Social Graph Twitter 70

Janet Fouts

OCTOBER 17, 2013

It cracks me up when a client calls and asks me about “this new content marketing thing” Honestly, we’re so hung up on buzzwords these days we can’t see the forest for the trees! The real question is, how did we get away from this? Let’s get back to the roots of marketing. be called new?

Content 135

Content Marketing iPad Advertising 135

Janet Fouts

JANUARY 10, 2013

Understands competitors their products and markets. Willing to listen to what the market wants and what their issues are. Asks good questions. Understand competitors, their products and markets. Listen to what the market wants and what their issues are. Ask good questions.

Social CRM 144

Social CRM Hubspot Patterns Focus Group 144