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The Secrets Top PR Professionals Use to Get Media Coverage

Oktopost

Want to hear more from renowned B2B marketing leaders? She calls out how media professionals are busy people and why it’s up to marketers to make their job easier. One of the ways Lauren suggests marketers can build an outstanding relationship is by creating custom pitches for each journalist. Catch all episodes here.

Startup 117
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The New Journalism

Twist Image

This is an amazing story (and you can watch the video that started it all below), but it's also another shot against the bow of traditional journalism as we've known it to date. How far that piece travels and who it reaches it not based on a fixed distribution system or promise of reach. This is the new journalism. journalism.

Journal 111
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5 Examples of How AI Chatbots Can Boost Your Marketing Power

Social Media Strategies Summit

In fact, chatbots have already changed the way many marketers think about reaching and engaging customers. While the concept of AI chatbots may seem overwhelming, there are many benefits to incorporating them into your marketing and customer experience strategy. As marketers, it is vital that we bridge this gap. WSJ Chatbot.

Examples 185
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46 Travel Tools to Optimize Your Next Vacation

Convince & Convert

As we bathe in the memory of friends, family and BBQ over this week’s Memorial Day holiday, our minds are now tuned up and ready to hit our favorite travel season – summer. According to Journal Applied Research in Quality of Life studies have shown the largest boost in happiness comes from the simple act of planning a vacation.

Travel 164
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Why digital literacy matters for marketers

Sprout Social

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s dig in.

Marketing 142
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5 Ideas to Start the Perfect Lifestyle Blog

SocMed Sean

Influencer marketing agency Mediakix defines it as, “a digital content representation of its author’s everyday life and interests.” Rather than journaling personal experiences, lifestyle blogs pull from these personal experiences to provide benefits to the reader. Lifestyle Blog Idea #1 – A Passion-Focused Travel Blog.

Travel 130
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Apartment Marketing Predictions 2014: The New Breed Speaks

Firebelly

Here’s some of the top players in apartment marketing sounding off on what’s important. Mark Juleen, VP Marketing, J.C. I’ve been bullish since day one, but for marketers we may see a shift away from Facebook, or other platforms, and more effort over on G+. 2014 is upon us. This will be the year for Google+.