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How “The Facebook Files” Could Impact Social Media Marketing

Ignite Social Media

Rather it appears to be the first chip to fall from the bombshell “ Facebook Files ” series released two weeks prior by the Wall Street Journal. This likely won’t be the last reaction we see to the extensive reporting by the WSJ. But they’ve also required changes from social media marketers.

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5 Examples of How AI Chatbots Can Boost Your Marketing Power

Social Media Strategies Summit

In fact, chatbots have already changed the way many marketers think about reaching and engaging customers. AI-powered chatbots are able to perform tasks, solve problems, and manage information, all without human intervention. As marketers, it is vital that we bridge this gap. What Are the Benefits of AI Chatbots?

Examples 185
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Why digital literacy matters for marketers

Sprout Social

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s dig in.

Marketing 142
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Eight steps to thriving on information overload

Buzz Marketing for Technology

Books and Reports. « Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. The original article is here: Information Overload - Problem or Opportunity? "We

Web 2.0 244
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5 Social Media Predictions for 2020

Ignite Social Media

As a social media only agency, our favorite time of year is when we get look forward to the next year and make informed predictions about where the space may be headed. According to e-Marketer forecasts, in 2020 social network ad spending as a whole (not inclusive of management or tool costs) is anticipated to grow by 20.4%

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How to edge out your competition with market research

Sprout Social

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

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6 Tips to Make Your Email Marketing More Effective

yMarketingMatters

Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

Tips 216