Janet Fouts

JULY 13, 2020

She is a firm believer that business owners should make good money doing what they love and she spreads this message through her role as a thought leader in the industry. Aleya Harris is the founder and owner of Flourish Marketing.

Brands 226

Brands Marketing Committee Consultant 226

Janet Fouts

SEPTEMBER 16, 2014

Not only was this news to Prego, it was news to the entire industry. The food industry started to market varieties more and one-taste-fits-all products less. Who knows, with a more mindful social approach maybe you’ll have a chunky sauce epiphany and change your entire industry! See, here’s the thing.

Social Media 153

Social Media Focus Group Research Social Networking 153

Janet Fouts

NOVEMBER 6, 2013

I frequently do hangouts to meet with clients and potential clients, and I co-host a weekly hangout on-air called The Friday Hangout with Steve Farnsworth and Adam Helweh featuring industry leaders in digital marketing and we have a pretty good following. Comply with industry standards for your field. What’s the big deal?

Google 142

Google Domain Name Insurance Guidelines 142

Janet Fouts

MARCH 16, 2014

You write about issues that are important in your industry. Create a social editorial calendar that consists of a stream of information you feel is important for people to know about your industry. Seasonal and industry cycles. Where do we get content? You write about the passion that makes your company great.

Content 145

Content Marketing Fashion Curation 145

Janet Fouts

DECEMBER 14, 2011

Here are just a few reasons building your personal brand can support the goals of your company in any industry. What industry is your company in? Your company has the best and brightest in the industry right? Keep an eye out for questions around your industry for 3 main reasons. Make your company look good.

Company 148

Company Social Media Policies Guidelines 148

Janet Fouts

SEPTEMBER 12, 2019

Nobody who has ever worked in the hospitality industry is oblivious to the stress and fatigue that comes with the territory. Long hours on our feet, demanding and challenging work situations can add up to sleepless nights and wondering why we do this!

Class 101

Class Smart Phone Skills Training 101

Janet Fouts

OCTOBER 6, 2013

Are you a thought leader in the industry? If we take the time to really look at this I bet we can not only find resources internally who can help, but find external sources for information you can share that will help build your reputation in the industry. What can we say about your services?

Content 134

Content Marketing B2B Reputation 134

Janet Fouts

JULY 16, 2014

If there are particular hashtags or Twitter chats relevant to your industry you should be using them anyway, so it makes sense to create lists (public or private) of the other people using the same tags so you can start talking with them, right? They may be co-workers, family or other professionals in your industry you talk to a lot.

List 140

List Twitter Hashtag Curation 140

Janet Fouts

OCTOBER 9, 2014

This content may be curated from relevant news stories, breakthroughs in the industry you are related to, regulatory issues or re-shares to support the people within your networks. Write this down and put it on your monitor. 75% of the content you share every day should be about your network and their interests, not about you.

Content 139

Content Curation HootSuite Template 139

Janet Fouts

FEBRUARY 25, 2013

Let’s say you’re building a business in the food or wine industry Participate in a few chats as a brand representative, or sponsor some chats and you’ll see your followers increase with people who actually care about the topic. If you’re in PR and you want to network with your peers in that industry?

Twitter 141

Twitter Hashtag Influencer Compete 141

Janet Fouts

DECEMBER 10, 2013

Waay back in the 1990s I co-founded a startup on-line community for the restaurant industry. Ontherail was smart, funny, beautifully illustrated and edgy, and we had a rabid subscriber base of restaurant folk.

Social Media 150

Social Media Small Business Startup Communities 150

Janet Fouts

OCTOBER 2, 2013

Solve industry problems without selling. Peter Shallard wrote a great post about just that on CopyBlogger called “ How to Find More Content Ideas Than You’ll Ever Be Able To Create “ His post is all about thinking of what people really want to read about. Be disruptive and ask and answer the hard questions.

Advertising 182

Advertising Content Marketing Press Release 182

Janet Fouts

AUGUST 6, 2014

” Geez, why are these people in a service industry if they clearly are so defensive and about comments made about them in the first place? We can only take people’s word for what wedding they are attending, therefore we are not responsible for guests booking under different names or choosing to attend another event.

Social Media 147

Social Media Hotels Policies Review 147

Janet Fouts

MARCH 23, 2011

Be the first to share useful industry news. Share others content with links and comments on the value of what they’ve contributed. Be an information source about your area of expertise that people can turn to with questions. Share original content (no plagiarizing or regurgitating other people’s posts). Answer questions.

Social Media 148

Social Media Insurance Questions Social Networking 148

Janet Fouts

JUNE 6, 2017

Your business brand is a reflection of your values, knowledge of the industry you work in, and who you are connected to within the business world. Most importantly, to understand it so you can begin to shape it in the direction you want it to go. What is a professional brand?

Brands 97

Brands Curation Reputation Social Media 97

Janet Fouts

JUNE 15, 2017

The organization provides training in the culinary industry and reclaims local, healthy food that would otherwise be thrown away. ” Robert Egger , Founder and CEO of L.A. Kitchen says his motto is “ Wrinkled food, wrinkled people, No waste! ”. Provides healthy meals to the community at large.

Forums 116

Forums Company Social Enterprise Training 116

Janet Fouts

MAY 28, 2020

Years and years ago when I started an online community in the ’90s we tried to create a safe space for people who worked in the restaurant industry. It’s always been this way and it has never changed. Their passion came forward, and it was beautiful.

Communities 105

Communities Feed Feedly Conversation 105

Janet Fouts

MAY 11, 2011

Look for people to talk to around your industry and learn about them. See, you can’t fake authentic interest. The goal here is to build relationships that are deeper than a surface “ohhh look! A butterfly!!!&#. Ask questions. “How’s the BBQ in Columbus?&# , “How do you deal with spam on your blog&# ?

Social Media 137

Social Media Trends Reputation Authentication 137

Janet Fouts

AUGUST 13, 2011

In the past twelve months, they have translated over forty million words for businesses in every industry sector, including the likes of MTV and World Bank. Launched in 2001, Lingo24 now has over 150 employees spanning three continents and clients in over sixty countries. Follow Lingo24 on Twitter: @Lingo24.

Social Media 134

Social Media LinkedIn Banking Social Networking 134

Janet Fouts

JANUARY 19, 2012

Who’s interested in your industry? For now though, here’s how you CAN use it for your business. Research and outreach. Needless to say, Google profiles are a huge resource for business. Where are the influencers and groundbreaking technologists? Follow the best of the best and learn about what interests them.

Google 135

Google Facebook URL Collaboration 135

Janet Fouts

MAY 29, 2011

Watching it grow, coaching new clients, learning about new industries, now that’s my kinda fun! I’ve got a respectable stock price and for a while it probably will increase, but I won’t spend a lot of energy on it. I can’t. Social media is my business and my passion.

Influencer 136

Influencer Price Foursquare Buy 136

Janet Fouts

APRIL 29, 2013

You can learn a lot about an industry and a company by doing searches and creating lists around your areas of interest. Jana uses it as her primary news source (as do I). Using Twitter’s advanced search find people working in the places you want to be. Get to know who they are and who they follow. v/b6wxtwrwP7P #HireDawnSiff.

Social Networking 138

Social Networking Yammer LinkedIn Resources 138

Janet Fouts

AUGUST 29, 2013

If you read my blog regularly you know that I love a good customer service experience, and having been in the hotel and restaurant industry for many years I know a thing or two about how it all runs. I should start this post with a warning. It’s a bit of a rant.

Hotels 148

Hotels Discount Travel Course 148

Janet Fouts

AUGUST 29, 2011

Videos, white-papers, industry knowledge and expertise? How much time can you spend working on this every day? What about your staff? Volunteers? Out sourced staff? What do you have at hand you can share? Do you have your messaging for your business down so you can rattle off the value proposition in 140 characters or less?

Social Media 144

Social Media Resources Course Social Networking 144

Janet Fouts

DECEMBER 1, 2012

’” and invites us to consider a business model that offers training, teaching and sharing with other members of the community no matter what industry or product. In the book he says “A commitment engine business must always ask ‘How can we make what we give away better than what our competitors charge for?’”

Engineering 126

Engineering Review Case Study Communities 126

Janet Fouts

JUNE 23, 2011

If you’re looking to build your brand as an IP lawyer in the tech startup industry you might want to follow the venture capitalists and start-up CXO’s to see what’s going on out there. I shouldn’t have to tell you not to answer complicated legal questions on Twitter.

TweetBeep 134

TweetBeep Twitter Privacy Directory 134

Janet Fouts

DECEMBER 27, 2011

SarahinTampa Another amazing tech blogger, Sarah brings her experience in the financial, retail and software industry to TechCrunch where she is always on top of the latest news, gadgets and mobile apps. Sarah Perez. I first started reading Sarah’s work when she was at ReadWriteWeb and now.

Blogger 152

Blogger Real Estate Radian6 Wiki 152

Janet Fouts

APRIL 18, 2011

Sure, you should listen for mentions of your brand, your product and your name, but beyond that you need to be looking for ways to engage people on topics related to your industry and your own interests. I suggest you narrow it down to no more than 5 key words or phrases at a time (yes, besides your brand), and 2 or 3 is even better.

Social Media 136

Social Media Attensity SM2 Radian6 136

Janet Fouts

MAY 28, 2020

The hospitality industry is all about serving the customer’s needs and creating a customer experience that creates loyalty. I will always believe that everyone should work in the service industry at least once to truly learn what service and respect are. But that’s for another, likely much longer rant!

Class 79

Class Skills Insurance Hotels 79

Janet Fouts

JANUARY 10, 2013

Knowledge of the product and industry. Knowledge of the product and industry. With social media listening tools you can stay a step ahead of industry news, public perception of the industry and of your own products. Understands competitors their products and markets. Asks good questions.

Social CRM 144

Social CRM Hubspot Patterns Focus Group 144

Janet Fouts

DECEMBER 30, 2011

Moderating forums, replying to basic questions on your social networks, finding new topics for your to comment on or RSS feeds to add to your reader, research on industry information for your blog posts, updating your blog software or finding the right plugins.All of these things and much more can be done by a talented assistant.

HootSuite 123

HootSuite Bookmarklet Microblogging Forums 123

Janet Fouts

FEBRUARY 20, 2012

Let’s say you are in the wine industry and you’ve created boards for sustainable wine making, your wines, Sonoma valley travel and wine accessories. It’s super easy for people to click that “follow JFouts’s back” and they are following all of your boards. This is important.

Collaboration 135

Collaboration Curation Widget SEO 135