The Realtime Report

FEBRUARY 13, 2014

Here’s another first for airlines: KLM Royal Dutch Airlines is now allowing customers to book flights and pay via social media. KLM has the largest Facebook following of any airline (over 5.1 Will this initiative be successful for the airline? Social Media Campaigns airline industry airlines Facebook KLM Twitter'

Airlines 187

Airlines Twitter Facebook Hotels 187

Myrland Marketing

APRIL 18, 2017

Unless you’ve been stranded on a remote island for a few weeks, you are well aware of the incident on United Airlines that resulted in a passenger being forcibly removed from the plane. As ugly as that incident was, and that word doesn’t do it justice, the response from the airline matched it. Every airline does it.

Airlines 40

Airlines Training Process Eventful 40

Writtent Blog

MAY 25, 2021

These sorts of clauses are especially popular in industries where sales methods are designed to induce one party to enter the contract: Theyre incorporated into business contracts to establish a position to ensure that previous agreements and arrangements between the parties are discharged, and have no legal effect.

Industry 40

Industry Airlines Microsoft Real Estate 40

BeingOptimist

APRIL 10, 2023

The travel industry is constantly evolving, and with the global economy rebounding from recent challenges, travel stocks present potential opportunities for investors. Management team: Evaluate the company’s leadership to ensure they have the experience and vision required to navigate the dynamic travel industry.

Travel 40

Travel Airlines Hotels Tourism 40

Webbiquity SMM

JANUARY 30, 2020

For example, Southwest Airlines rebranded themselves by implementing a yellow, red, and blue tri-color scheme. Here’s a snapshot from their website that showcases their new color scheme: Images via Southwest Airlines. You should use the same fonts and styles in your images and videos as well.

Brands 159

Brands Airlines Hashtag Influencer 159

Janet Fouts

JUNE 30, 2021

Ben earned a bachelor of science degree in behavioral sciences and leadership from the US Air Force Academy and his MS and PhD in industrial and organizational psychology from Purdue University. He has written or coauthored over twenty peer-reviewed research articles and professional conference presentations.

Airlines 208

Airlines Consultant Training Skills 208

Sprout Social

NOVEMBER 29, 2022

Alaska Airlines’ path to net zero emissions . One of Alaska Airlines ’ five core values is to “do the right thing”. Alaska Airlines actually expanded its business model in new ways with the formation of Alaska Star Ventures , an investment arm that supports emerging aviation sustainability technologies. Let’s dive in.

Examples 97

Examples CSR Airlines Collaboration 97

Talkwalker SM

JULY 28, 2016

Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. As you can see in the Facebook post above, the influencer Brooke Savard uses #LifeWellTravelled even though the experience she talks about has nothing to do with the airline which created the hashtag.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Sprout Social

AUGUST 26, 2021

billion social users in 2020 , there’s no shortage of data on social media and tools like social listening make it easy to analyze conversations and trends around your entire industry, not just your brand. They’re the best airline, even in crisis mode! With over 3.6 7 market research insights you can get from social media.

Research 144

Research Social Media Airlines Marketing 144

The Realtime Report

MARCH 20, 2023

Car Rental Business: Advantages And Disadvantages The car rental business is becoming an increasingly popular industry in large cities and resort towns. To achieve success in a highly competitive industry, it is necessary to develop your online presence. Therefore, special attention should be paid to advertising settings.

Transportation 91

Transportation Insurance Discount Hotels 91

The Realtime Report

MARCH 25, 2014

Out of websites in 33 industries, social media sites provide the least satisfying experience, according to the American Customer Satisfaction Index’s (ACSI) first-ever website benchmark. Airlines ranked at 80 for website satisfaction, but drop to 69 for overall satisfaction. Airlines 80. However, there are plenty of exceptions.

Sites 177

Sites Social Media Insurance Airlines 177

The Realtime Report

AUGUST 29, 2019

.” Other key findings include: Telecoms and airlines are viewed as providing poor support : 39% of survey respondents report that the telecommunications industry is the worst for customer service, followed by airlines at 20%.

Study 79

Study Telecommunications Airlines Survey 79

Sprout Social

FEBRUARY 18, 2020

But when you practice social media listening , you’re taking an overall look at brand mentions and industry trends to better inform future marketing decisions. Airlines have some of the busiest social media notifications around and it helps to keep an eye on brand keywords. — Alaska Airlines (@AlaskaAir) February 5, 2020.

Social Media 136

Social Media Strategy Brands Airlines 136

Socialized

JULY 15, 2009

A YouTube video by a musician upset at United Airlines for breaking one of its instruments has reached nearly 3 million views in just a few days, and is creating a lot of buzz in social media circles. United Airlines led the musician on a year-long goose chase for reimbursement, and finally told him “no.&#

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Case Study Airlines Study Blogosphere 182

Convince & Convert

MAY 22, 2014

Hints such as airline, flight duration, and local time can assist in identifying the location, but also deduct time from the clock. The top 50 scores have a chance to win two free airline tickets to a destination of their choice. Once the user begins the game, they’re prompted with a series of location-based Instagram images.

Airlines 155

Airlines Instagram Tourism Hotels 155

Visually SM

SEPTEMBER 17, 2015

Though you should always be aiming for a 100% engagement rate, the standards vary across each industry. But the key here is to be better than your industry average. One amazing example is Royal Dutch Airlines which has surpassed its industry average of 11.3% Again, the average response rate varies by industry.

Metrics 145

Metrics Social Media Airlines Social Media Management 145

Waxing UnLyrical

AUGUST 15, 2019

Instagram Stories are suited for all types of industries, yet some are bound to be more appreciated. At this time, most marketing-related Stories focus on fitness, fashion, retail, technology, airlines, automobiles, travel, food and drinks. Bottom Line.

Instagram 157

Instagram Airlines Loyalty Marketing 157

Convince & Convert

APRIL 13, 2013

57% of Americans will have a smartphone this year , meaning that the majority of your customers (and in some industries, the vast majority) now possess two things, at all times, in their pants: Access to almost the entirety of the world’s knowledge. It’s time to recalibrate your expectations about customer complaints.

Social Media 147

Social Media Airlines Social CRM Avatar 147

Keyhole.co

DECEMBER 23, 2023

Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. Considering the airline industry can be quite polluting, these efforts and the marketing of the causes are crucial to the brand’s online image. Ryanair also does its part for sustainability.

Social Media 52

Social Media Engagement Strategy Meme 52

Hootsuite

NOVEMBER 3, 2022

Rihanna’s Fenty Beauty is known for making products for everyone, and really walking the walk when it comes to representation in the cosmetics industry. Airlines aren’t typically known for having a sense of humour, but Ryanair is really bringing the jokes. They’ll also make fun of folks who swear they’ll never fly with the airline.

Airlines 109

Airlines Marketing How To Influencer 109

Webbiquity SMM

NOVEMBER 27, 2018

At the other end of the spectrum, the reaction on Twitter was brutal when United Airlines forcibly dragged a passenger off a plane in 2017. It’s the simplest platform for connecting, sharing, and engaging with key industry influencers. Their following-to-followers ratio tells you something about how social they are.

Team 160

Team Marketing B2B Eventful 160

Sprout Social

AUGUST 19, 2020

For instance, KLM Airlines used it to provide customers with boarding passes, check-in notifications and updates about their flight status. Combined with the addition of a “Send Message” button for easier communication, the airline company was able to see a 5-point higher average Net Promoter Score on Messenger than its initial goal.

Facebook 143

Facebook How To Airlines Survey 143

The Realtime Report

OCTOBER 5, 2021

The event’s size, scale and purpose has attracted an array of industry-leading Latin American tourism purveyors and strategic partnerships with world-leading multinational brands like Latam Airlines, the largest airline in Latin America; Universal Music Group, the world’s largest record label; and Diageo, the world’s third largest spirits company.

Travel 91

Travel Tourism Airlines Film 91

Sprout Social

JANUARY 10, 2024

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. In the end, the customer said the wait wasn’t too long and even praised the airline’s friendly employees.

Reputation 106

Reputation System Brands Knowledge Base 106

Later

MAY 28, 2021

Positioning your CEO or founder as an expert in their respective industry is great for building credibility (and humanizing your brand). If you’re the founder of a business , you can flex your knowledge and insights by sharing company updates or industry-relevant articles from your personal LinkedIn profile too.

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Buffer Social

OCTOBER 23, 2023

Get the need-to-know highlights from the social media industry that happened the week of October 16-20. Fake Airline Rep Scam A new scam on Twitter/X involves fake airline reps assisting in flight rebooking, showcasing a bizarre exploitation tactic.

News 71

News Social Media Airlines Collaboration 71

Visually SM

SEPTEMBER 17, 2015

Though you should always be aiming for a 100% engagement rate, the standards vary across each industry. But the key here is to be better than your industry average. One amazing example is Royal Dutch Airlines which has surpassed its industry average of 11.3% Again, the average response rate varies by industry.

Metrics 100

Metrics Social Media Airlines Social Media Management 100

Adam Cohen

MARCH 30, 2011

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. They all in many ways were first to market, which in an industry like marketing tends to benefit those who create the buzz first.

Social Media 244

Social Media Airlines Sentiment Conference 244

Hootsuite

JUNE 13, 2022

Looking to establish yourself as a leader in your industry? It’s usually measured as a percentage of total mentions within an industry or among a defined group of competitors. Share of voice can be measured using the following formula: Your brand mentions / total industry mentions = Share of voice. Hello there.

Social Media 144

Social Media How To HootSuite Metrics 144

The Realtime Report

JANUARY 9, 2013

A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry. Related Stories Turkish Airlines Video Ad Tops 100 Million Views Top Social Media Case Studies of 2012 Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz. Choose Relevant Content .

Social Media 186

Social Media Strategy Case Study Airlines 186

Bare Feet Studios

JULY 2, 2008

Here’s a real life example with several free ideas I have for United Airlines , or any airline really. How over-booked are the airlines to not have a few extra seats across several flights to two different destinations? UA was willing to rebook us on American Airlines, for a flight at 8 p.m.

Airlines 40

Airlines Marketing Travel Hotels 40

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Google Alerts is a simple yet effective way to keep track of topics related to your business, brand, or industry.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

The Realtime Report

JULY 17, 2012

According to CNET , social media companies are consistently among the lowest-rated, beating out only airlines, subscription television service, and newspapers. The average score in the Social Media category was 69, down 1.4% from last year. Why did Google+ score so much higher than Facebook? Click here for the press release.

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Press Release Facebook Airlines Wikipedia 194

Convince & Convert

JANUARY 21, 2016

JPM16 takes place at the start of the year for a reason—to highlight all of the innovation that is to come to the biosciences and pharmaceutical industries in 2016. Mergers, corruption, and three CEOs in one year have not been easy times for United Airlines. Will other airliners make moves if more people start opting for United?

Airlines 60

Airlines Pharmaceuticals Conference Automotive 60

Webbiquity SMM

NOVEMBER 23, 2015

Unless you’ve got one of those brands (like Apple , Zappos , TOMS Shoes , or Southwest Airlines ) everyone loves writing about, it’s hard to stand out amid the clutter. How do you know food bloggers won’t be interested in your pitch about industrial lubricants? It’s also challenging to do well. Most of the time.

Blogger 100

Blogger Airlines Hotels Influencer 100

Mindjumpers

AUGUST 9, 2012

The service industry is a good example of both good community management (= brand loyalty) and the opposite. Airline companies and telephone companies are especially targets of a constant, daily stream of negative comments: In the two examples above, the brands found support in brand ambassadors.

Social Media 235

Social Media Loyalty Airlines Marketing 235

The Realtime Report

JULY 22, 2014

to 71, social media outlets are now the fourth lowest-scoring category in the ACSI; consumers are even less satisfied by airlines, subscription TV, and internet service providers. Facebook and LinkedIn generated higher satisfaction this year, but according to their own users, these platforms are still worst in the industry.

Social Media 173

Social Media Wikipedia Tumblr Reddit 173