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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

At the other end of the spectrum, the reaction on Twitter was brutal when United Airlines forcibly dragged a passenger off a plane in 2017. Brand monitoring is vital, enabling marketers, PR professionals, customer service leaders and others to respond rapidly to comments or issues.

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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. In the end, the customer said the wait wasn’t too long and even praised the airline’s friendly employees.

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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

Let’s have a look at brands that excel at this. based airline has a dedicated social monitoring team for all platforms, 24/7, responding to customer queries, complaints, and compliments. Their swift and effective response to customer interactions has significantly boosted their brand image and customer satisfaction.

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The 2023 Guide to Social Media Reputation Management

Hootsuite

It includes ways to humanize your brand and promote the positive vibes your fans share. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. It goes beyond looking for mentions of your brand.

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Everything You Need To Know About Social Media Monitoring

Keyhole.co

Various forms of social media monitoring The task of social media monitoring is not universally applicable. Brand monitoring: Monitor the conversation about your brand on social media. Competitor monitoring: See your rivals from the other side of the fence.

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Three Things Twitter Needs to Thrive

Webbiquity SMM

And third, it has possibly the largest and most diverse range of third-party tools that enhance the platform, from apps for Twitter analytics and follower management to brand monitoring and influencer research. The online world would be a slightly quieter but far less interesting place without Twitter.

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7 Steps For Effective PR Crisis Management In 2023

Keyhole.co

Track your online reputation regularly Continuous brand monitoring is a must-do preventive measure against PR crises. Southwest Airlines, for instance, managed to stay ahead of the curve and eliminate the possible rumors about the Boeing 737 that landed on its nose at LaGuardia Airport. Start your free trial today!