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Brand Reputation Management: 10 Strategies to Avoid Damage

Hootsuite

You don’t necessarily have to sit back and accept public sentiment. You can be an active participant in cultivating and defending your brand. By keeping track of brand mentions, you can do better brand sentiment analysis, easily collect valuable feedback, and step in before conversations get heated. The good news?

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The 2023 Guide to Social Media Reputation Management

Hootsuite

It continues with steps to mitigate negative sentiment. It includes ways to humanize your brand and promote the positive vibes your fans share. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts.

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Everything You Need To Know About Social Media Monitoring

Keyhole.co

It involves actively monitoring, evaluating, and listening to what people are saying on various social media platforms about your company, your rivals, and your sector. Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand.

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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. In the end, the customer said the wait wasn’t too long and even praised the airline’s friendly employees.

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5 Tips To Boost Sales With Proper Data-Driven Social Media Strategy

Keyhole.co

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” Paid social media: your brand’s ads; PR campaigns; influencers’ posts. Brand Sentiments: check what sentiments were in those mentions – positive, negative, or neutral.

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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

Implementing social listening tactic Social listening involves monitoring digital conversations to understand what customers say about a brand and its industry online. It goes beyond just monitoring social media platforms for brand mentions and hashtags. Keyhole helps brands learn their impact online.

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5 Ways To Boost Sales With A Data-Driven Social Media Strategy

Keyhole.co

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” A brand monitoring toolkit comes in handy as it helps marketers monitor and react to new mentions in real-time, compare brand analytics to competitors, and convert more leads.

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