Sprout Social

JANUARY 10, 2024

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. In the end, the customer said the wait wasn’t too long and even praised the airline’s friendly employees.

Reputation 106

Reputation System Brands Knowledge Base 106

Webbiquity SMM

NOVEMBER 27, 2018

Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. At the other end of the spectrum, the reaction on Twitter was brutal when United Airlines forcibly dragged a passenger off a plane in 2017.

Team 160

Team Marketing B2B Eventful 160

Keyhole.co

JUNE 19, 2023

GoPro The camera company GoPro actively encourages users to share videos taken with their products on social media using specific hashtags. Bonus: You can add campaign hashtags and keywords to Keyhole. It goes beyond just monitoring social media platforms for brand mentions and hashtags. JetBlue Airways This U.S.-based

Social Media 52

Social Media UGC Content Loyalty 52

Keyhole.co

OCTOBER 21, 2023

Various forms of social media monitoring The task of social media monitoring is not universally applicable. Brand monitoring: Monitor the conversation about your brand on social media. Competitor monitoring: See your rivals from the other side of the fence.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Hootsuite

MAY 16, 2023

It includes ways to humanize your brand and promote the positive vibes your fans share. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. It goes beyond looking for mentions of your brand.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Webbiquity SMM

AUGUST 29, 2017

And third, it has possibly the largest and most diverse range of third-party tools that enhance the platform, from apps for Twitter analytics and follower management to brand monitoring and influencer research. Even Twitter’s handling of hashtags—a core element in topic research and monitoring—is sketchy.

Twitter 177

Twitter Airlines Hashtag Brand Monitoring 177

Hootsuite

JUNE 29, 2023

You can filter posts by account, keyword, hashtags, and even location. airlines #frontier #customerexperience — Scott Thomas (@sthomas311) April 30, 2023 But if you treat people well when they have a problem, your customer loyalty will be through the roof. How do you determine brand reputation? Bad customer service.

Reputation 106

Reputation Strategy Brands HootSuite 106