Remove work-life-productivity
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How to Find Your Audience on Social Media

Social Media Strategies Summit

The last thing you want is for all those posts to be seen by the wrong people — those with little or no interest in the product or service you sell. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.”

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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

83% of people care as much about how a brand treats them as they do about the quality of its products. As a result, your profile visitors won’t always see the entire range of product page links you want to promote. Check out Sokisahtel for an excellent example of how to make this network work for your business.

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Top B2B Brands on Social Media

Social Media Strategies Summit

1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. But Hubspot understands their target audience, and focuses their marketing around providing valuable resources to their consumers. In turn, marketers identify Hubspot as a go-to source for this valuable information. #2

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10 Examples of Brands Leading the Way with NFTs

Social Media Strategies Summit

Sure, new products are exciting. According to Hubspot research , 14% of media planners have started using non-fungible tokens in their campaigns, while a further 16% plan to do so for the first time in 2022. The strategy worked because it tied in with the brand’s long-standing portrayal of Coke as a symbol of friendship.

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The Essential Marketers Guide to B2B Demand Generation

Oktopost

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

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7 B2B Brands Using Instagram the Way You’re Supposed To

Convince & Convert

Hubspot Provides Value through Rich Content. HubSpot consistently provides value to its followers on Instagram by posting informational content. The suggestions include remote work options, generous parental leave, and paid time off. Noticeably absent: Blatant marketing for HubSpot! It’s all about adding value!

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Why lifecycle marketing matters for your social team

Sprout Social

While social media tends to capture new minds early in learning about a company, lifecycle marketing (also known as retention, growth or customer journey marketing) focuses more on people who are already registered for and using a product or service. Exasperated users may quickly Tweet or publicly share their misfortunes with a product.

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