Hubspot 3 launches
SEPTEMBER 5, 2012
The Hubspot brand is well known for blog posts chock full of actionable information about marketing online. Whether it’s how to create a landing page that really converts, fine tune your email marketing , or how to make sure nobody misses your next webinar , Hubspot puts out great inbound content to learn from. Now Hubspot is changing that. Analytics. Smart forms.
54 Pearls of Marketing Wisdom from HubSpot
MARCH 19, 2012
The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.” optimize to be read on-the-go with mobile call-to-action and phone number. But for many others it’s in the single digits.
Web analytics Is Not Sufficient For Customer-Centric Inbound Marketing
OCTOBER 14, 2011
Web analytics offers enormous possibilities for those able to take all out of it. Blog Inbound marketing Web Analytics Avinash Kaushik ClickTale heatmap HubSpot inbound marketing web analyticsFor many companies they are sufficient to measure and improve the results of content marketing, search engine marketing, social media marketing and what we generally call inbound marketing. However, if you want to go a step further and know the efficiency, [.].
16 Tips on LinkedIn From Hubspot Seminar
OCTOBER 24, 2012
I enjoy Hubspot webinars and today was on LinkedIn - here are my live tweets, I thought that I would share as a reminder for us all - I have left as tweets so as to get the information out to you all as soon as possible. HubSpot seminar says check out empire avenue as a source of great info/connection. Listening to @ HubSpot seminar key point linked in is a great b2b environment.don't mistake it for B2C . Monitor your activity through packages like Google Analytics, hootsuite, hubspot.make sure you are generating the right audience and the achieving lead generation.
The Four Skills Digital Marketers Need Today
MAY 13, 2015
Analytics : How are you measuring mobile performance? Google Analytics can help you track mobile traffic to measure user acquisition and engagement through your mobile applications and websites, so be sure you’re using it to keep track of engagement. Digital Marketers Need Analytics Skills We’ve already mentioned analytics a few times, but it’s worth its own section.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). HubSpot ). HubSpot ). billion) are smartphones. ( HubSpot ).
Five Step Process for Using the Social Web
MAY 24, 2012
We use both Google analytics and Clicky at Arment Dietrich , but use InfusionSoft for Spin Sucks Pro and Hubspot for clients to generate leads, measure results, and figure out what’s working and what’s not. I had a different blog topic in mind today when I read Danny Brown’s , “ Being Where YOU Need to Be, Not Where ‘They’ Say You Should.”
9 Criteria for Selecting a Social Media Monitoring Tool
MARCH 23, 2011
more website traffic driven by social media) and 2) actionable analytics (measures that enable you to determine whether you should do more a specific activity, do less, or do it differently). Salesforce.com ), marketing automation tools and web analytics packages. Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. But how do you choose one? Range of coverage. Many include at least the most popular blogs as well. Frequency of alerts. Workflow capabilities. Value.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
Lisa also recently authored a guest post here on web analytics and lead scoring. Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. That will be our top focus for next year.
Web Presence Optimization Software Review: gShift Labs
JANUARY 19, 2012
HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. Yes, you could do this from Google Analytics (GA) as well (in fact, gShift pulls a fair amount of its reporting data from GA) but gShift presents it all in one spot, attractively graphed out. Unlike pure SEO management tools (e.g., Features. site) is helpful. bit.ly URL links).
The 32 Best Twitter Marketing Tools
JANUARY 24, 2017
HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” Real-time monitoring and analytics for Twitter. 11) Twitter Analytics. Showcase reviews: Blogging Wizard, RazorSocial (Analytics). RazorSocial (Analytics). like it.” —
Smart Monetization for Publishers in a Facebook Instant Articles Era
JULY 13, 2016
According to data from HubSpot ’s recent Digital Publishing Benchmarks Report , publishers are finding it increasingly challenging to compete with free content on the web; the report shows that a whopping 78.4 Facebook opened Instant Articles to all publishers in April, and Google introduced Accelerated Mobile Pages last October. Not necessarily. One such channel is an email list.
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
20 ways to increase the number of your followers on Twitter by Web SEO Analytics. Ways to Not Get ReTweeted by HubSpot Blog. Dan Zarrella uses extensive HubSpot research to show that practices like talking about yourself, dumbing down the readability of your tweets, eschewing links, and repeating the same things everyone else is saying are great ways to avoid being retweeted.
Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault
Buzz Marketing for Technology
JANUARY 23, 2013
Related posts: 10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers According to HubSpot, ninety three percent of adults on the. Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media Analytics content marketing CTA Customer Intelligence PluginsYou’re not alone.
How #EveryMoveCounts Dominated NCAA Final Four Conversation
Convince & Convert
APRIL 11, 2016
The antiperspirant company utilized Lightwave, a new bio-analytics technology that measured everything from reactions to buzzers, to the crowds doing the wave. Former Forbes / Newsweek reporter and “Silicon Valley” writer Dan Lyons published a new book this week, in which he unleashed his experience in the tech industry after a brief stint at HubSpot. Rls: https://t.co/YKh7VtrNkv
The 6 Step Inbound Marketing Process [Infographic]
JUNE 26, 2012
If your budget can support it, set up a system such as Eloqua.com, Hubspot, or Marketo (to name only a few) and connect to your customer relationship database (CRM). Utilize your website analytics, your media purchasing data, your social media metrics, and your sales conversion rates. Now, below is the infographic: Email Marketing Lead Generation Online Advertising Paid Search Search Engine Optimization Social Media analytics blog blogging inbound marketing lead generation marketing strategy paid search ppc seo“A blog gets you 55% more traffic!”
Seven Habits of Highly Effective B2B Websites
PWB Marketing Blog
NOVEMBER 1, 2011
Use Google Analytics to set up conversion events to track specific actions on your website that are proxy indicators for buyer interest. Inbound marketing provider Hubspot has seen conversion rates improve over 30% by having relevant offers targeted to each stage of the buying cycle. Use Google Analytics, Web Trends, or Omniture to measure site traffic and activity.
10 Important Skills and Traits Your Social Media Manager Will Need in 2017
JANUARY 25, 2017
When it comes to finding your ideal social media manager, I feel you may be looking for the right mix of tangible skills (things like copywriting and analytics) and traits (such as curiosity). With data and analytics, you know what type of social media posts do well. An Introduction to Marketing Psychology: How to Use Human Behavior to Make More Informed Decisions (eBook by HubSpot).
The Social Media ROI Debate
AUGUST 23, 2010
Executives don’t care about shiny sparkly things or the latest fads or buzzwords; you’d better know what you want to accomplish, be able to quantify both expenses and revenue, and have the analytics in place to track results before even murmuring the words “social media in the presence of C-level types. Among social media pundits, the debate rages on. Perhaps. Digg this!
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
Analytics. 10 Indicators Your Business Should Rethink Its Twitter Strategy (Klout): Megan Berry of influence analytics provider Klout provides some best practices on how to build loyal Twitter followings. Analytics. Segmenting Social Traffic in Google Analytics (SEOmoz): Ever want to know how you can tweak Google Analytics to get some deeper data on social traffic?
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — RazorSocial (Analytics). Get analytics for Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, and blogs. 16) Nuvi.
The 2014 Digital Marketing Ecosystem
JANUARY 8, 2014
How does the Analytics provide that information? Can you get it from Google Analytics or Web Trends? Maybe a simpler mid-size tool like Hubspot of Act-on is a better fit, but does it meet all the requirements? This gap between tools available and execution presents an opportunity for those that understand the entire ecosystem. They say, “Okay, go!” Probably not.
10 Great Alternatives to the Google Keyword Research Tool
JANUARY 4, 2014
KeywordSpy tracks all search advertising activity in any given industry, which empowers you with marketing analytics, SEO intelligence, competitors’ keywords and their ad copies, and much more valuable information. And you''re right about HubSpot''s keyword. And of course, Hubspot has a built in keyword. Keyword research is a fundamental part of content marketing. .
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Lessons from HubSpot’s LinkedIn Company Page by Business Insider. Amanda Maksymiw shares lessons from examining how HubSpot utilizes its LinkedIn company, such as “Build a robust product tab…HubSpot has done a really nice job utilizing the Products tab within the company page. 11 LinkedIn Marketing Gems You’re Missing Out O n by HubSpot. ** 5 STARS.
How to Measure Social Media Success for Your Small Business
JUNE 20, 2014
You can also use platforms (free and paid) like SproutSocial , HootSuite , Sysomos and InsideSocial for more detailed analytics. Tracking the number of website traffic and conversions that come from your social media channels using G oogle analytics is a very efficient way to measure your social-media marketing ROI. Here are the top ones: 1. Community Growth & Sustainability. 2.
37 Free Marketing and Social Media Classes to Elevate Your Skills Today
NOVEMBER 30, 2016
Marketing data and analytics classes (18-24). Offered by : HubSpot. Created by : HubSpot. About this course: HubSpot’s Inbound Marketing Certification is full of super actionable, hands-on learning material that allows marketers to take their general inbound marketing know-how to the next level. Understanding and using Google Analytics Data. What Is Social?
Six Life Lessons from Continual Learning
JANUARY 5, 2016
My New Year’s resolution for 2016 is to become Google Analytics certified, as well as complete a certified Digital Marketing Management course. Case in point, I realized the benefits with pursuing HootSuite, HubSpot, and Google Adwords accreditations as a result of reviewing the added material associated with continuing studies. HubSpot Academy. By Darryl Robinson-Keys .
Don’t automate your content, humanize it
MARCH 3, 2015
Most SMM tools also provide stellar analytic reports and the ability to assign tasks to your social media marketing team. And, if you still need more convincing that social media automation is an essential yet dangerous tool, read these 11 other mistakes to avoid by HubSpot. This post originally appeared on the Fixation blog. Unless you’ve experienced it, I’m betting the answer is no.
101 Marketing Tools and Technology Tips for 2017
JANUARY 26, 2017
Agorapulse is an excellent management tool that supports a broad range of platforms with a lot of great functionality, including in-depth analytics, scheduling, and reporting. Here is a link to our top article about social media analytics tools: [link]. Use the analytics provided by your email marketing or marketing automation tool to analyze opens, clicks, and unsubscribes.
33 Personal Blogs of Startup Marketers We Love
OCTOBER 18, 2016
Global Head of Growth & SEO at HubSpot. While being the Global Head of Growth & SEO at HubSpot, Matthew Barby has found the time to share his knowledge and insights into all the great things he does at HubSpot on his personal blog. At that time, he was the Director of Research & Analytics at Intuit, Web Analytics. Head of Growth at HubSpot Labs.
Director of Content Tipped as Top New Marketing Job in 2014
OCTOBER 14, 2013
According to HubSpot’s 2013 State of Inbound Marketing Report, companies that clearly define marketing and sales roles in relation to content marketing experience a significantly lower customer acquisition cost than those that don’t have this in place. Report results to the C-suite using easy to grasp analytics that tell a story. Content is about effective storytelling. Twitter.
How to Convince Your Boss to Send You to =LIFT
JUNE 29, 2016
The speakers are impressive — two of the keynotes are from Hubspot and FastCompany. It’s in an awesome location in the best season (#SeattleSummer). And your favorite social media analytics company is hosting! It’s a tale as old as time. You discover a conference that you really want to go to. The agenda looks great, with sessions on everything from content optimization to dark social. The speakers Perfect, right? Not quite. First, you have to get the green light. Want to spend Sep 20th – Sep 22nd with us at LIFT ? Need more help selling your boss?
The TOP 25 Must-Read Internet Marketing Blogs
JANUARY 27, 2014
Blogs on Analytics. 1. This is literally the best internet marketing blog on digital marketing analytics. If you’ve heard of Hubspot and Content Marketing, you must have heard of Marcus Sheridan, the “pool guy.” HubSpot. Image credit: Statista. All you’ll need to do to stay totally informed is check-in to your feed periodically! Here we go! Occam’s Razor.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
Catherine Pham presents the basics about a range of helpful social media tools in this slide deck, from commonly used platforms like HubSpot, Buffer and Hootsuite to more specialized tools such as Tweepi and Twitonomy for Twitter, viralWoot and Piqora for Pinterest and Instagram, and Circloscope for Google+. Marketers Adopt Social Media Analytics Tools by eMarketer. viralWoot
9 Social Media Goals You Can Set for Your Business (and How to Track Them)
JANUARY 18, 2017
How to track brand awareness: While most social media platforms provide native analytics, third-party management tools make tracking and reporting brand awareness metrics much easier. To do this in Buffer, select the account you are interested in and head to the Analytics and then Analysis in the sub-menu. For Facebook groups, there are Grytics and Community Analytics.
Inbound Marketing vs. Content Marketing – What’s the Difference?
FEBRUARY 24, 2014
The absolutely official explanation for “inbound marketing” is that it was coined by HubSpot co-founder Brian Halligan in 2005. Within a year of developing the idea, Halligan and MIT technologist Dharmesh Shah had founded HubSpot, a cloud-based service that aimed to provide everything marketers needed to launch a comprehensive, permission-based marketing strategy. Caution.
Social Pros 15 – Marcus Sheridan, The Sales Lion
Convince & Convert
MAY 10, 2012
Mapping Pinterest referrals to onsite conversions is as simple as a custom report in Google Analytics. would imagine everyone listening to this broadcast has Google Analytics on their website, and maybe a lot of these people even ask themselves whether or not Pinterest is moving the needle for their business. Jay : And you are a big proponent of HubSpot. Listen Now. Jay : Yes.
106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
FEBRUARY 10, 2015
HubSpot ). HubSpot ). HubSpot ). HubSpot ). CMOs say their top two areas for digital technology investments over the next 3-5 years are mobile applications and advanced (predictive) analytics, each at 94%. HubSpot ). HubSpot ). As Wallis Simpson, Dutchess of Windsor, famously said , “You can never be too rich or too thin. VentureBeat ). 3.
59 Killer Content Marketing Stats: 2014 Edition
FEBRUARY 12, 2014
Source: HubSpot ). Design, content distribution, editing, and analytics are also among the most commonly outsourced content marketing duties. Source: HubSpot ). Source: HubSpot ). Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. Source: CMI ). 2. Source: CMI ).
Monday’s 5 Social Media Must-Reads
JANUARY 24, 2011
By Robin Grant A nice infographic from HubSpot looking at the numbers around social media marketing. Social Media Analytics: 6 Steps to Measuring What You Care About. Below are 5 social media must-reads from last week that we wouldn’t want you to miss. How To Kill Your Next Social Media Promotion. Social Media Marketing By The Numbers.