B2B Marketers Are Humans, Too
Convince & Convert
APRIL 2, 2015
So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). B2B marketers, however, are just as hungry for engaging messaging as their B2C counterparts and deserving of content that’s driven by utility and enjoyment. Increasingly, B2B brands are taking this maxim to heart. Image via Hubspot.
Five Awesome B2B Social Media Statistics
PWB Marketing Blog
AUGUST 24, 2011
Do you think social media isn’t for B2B organizations? It’s true B2B tends to be slower to adopt new trends. But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. Top B2B Social Media Statistics. What does this mean for B2B organizations?
12 Tweetable Statistics Prove B2B Social Media ROCKS
PWB Marketing Blog
SEPTEMBER 14, 2011
Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. Dispel the myth that social media isn’t for B2B and tweet the truth. Source ) TWEET THIS. 2.
20 Tremendous Digital Marketing Stats and Facts
FEBRUARY 2, 2016
That’s perhaps why the growth in B2B digital ad spending over the past two years has been due largely to increased spending on native ads, while display has become less important. Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products. ( The CMO Survey ). 4. B2B digital ad spending increased 15% to $5.8 HubSpot ).
B2B Marketing Stats from HubSpot’s Marketing Data Box
MAY 16, 2011
HubSpot last week released the Marketing Data Box , a 3.4 Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing?
16 Tips on LinkedIn From Hubspot Seminar
OCTOBER 24, 2012
I enjoy Hubspot webinars and today was on LinkedIn - here are my live tweets, I thought that I would share as a reminder for us all - I have left as tweets so as to get the information out to you all as soon as possible. HubSpot seminar says check out empire avenue as a source of great info/connection. Listening to @ HubSpot seminar key point linked in is a great b2b environment.don't mistake it for B2C . Social Media hubspot webinars linkedin groups blog articles b2b b2c search enginesKeep on topic).
9 Indispensable B2B Social Media White Papers
NOVEMBER 2, 2010
Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. 15 B2B Marketing Facebook Success Stories. Published by Hubspot, May 2010. This ebook provides 15 mini case-studies of successful B2B Facebook pages. Learn how many B2B businesses are getting significant value out of Facebook. 2.
10 Social Lessons for B2B Companies
JULY 20, 2016
Here are ten social lessons for forward-thinking B2B companies. 1. video posted by HubSpot (@hubspot) on Jun 20, 2016 at 7:58am PDT. understand that being in the B2B space makes it difficult to show real images, so when the opportunity does arise, take full advantage of it. The social media landscape is ever-changing, and so is the way people are making buying decisions.
Seven Habits of Highly Effective B2B Websites
PWB Marketing Blog
NOVEMBER 1, 2011
Are you thinking about building new B2B website or maybe making a small tune-up? Redesigning a B2B website can seem like a daunting task. We’ve built B2B websites since 1998. Covey, the following are seven habits of highly effective B2B websites. 1. Design for Humans. The top B2B marketers have a call-to-action on every landing page.
Best B2B Marketing and Sales Strategy Guides and Insights of 2011
JANUARY 3, 2012
Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies. B2B Websites NOT Great At Demand Gen by Business2Community.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). Earnest B2B ). HubSpot ). Earnest B2B ). Earnest B2B ).
22 Effective SEO Tips to Optimize Your B2B Website
PWB Marketing Blog
SEPTEMBER 9, 2011
Do you ever wonder why your B2B website isn’t getting more traffic? The fundamentals for optimizing a B2B site are essentially the same as a B2C site, though there are differences. Information needs are different for B2B buyers, so the type of content and how it’s optimized will be different for B2B. Now that’s quick! Blogs have both. Honestly, don’t worry about it.
Creating Engagement in B2B Marketing
Buzz Marketing for Technology
MARCH 2, 2010
You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Related posts: B2B Marketing Content: Lure or Lasso? Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. Digg this!
Can Your Customers Find Your B2B Industrial Company Online?
PWB Marketing Blog
AUGUST 17, 2011
B2B customers are using social media. Consider these statistics: 86% of B2B companies are using social media, compared to 82% of B2C companies. B2B companies that blog generate 67% more leads per month than those who do not. Source: Hubspot, State of Inbound Marketing Lead Generation Report, 2010. 41% of B2B companies are acquiring customers through Facebook.
More B2B Social Media Fact vs. Fiction
PWB Marketing Blog
APRIL 24, 2013
Updated 2013 stats – Know B2B social media facts from fiction. Fiction: Social media offers limited value to B2B marketers. Here are 8 Tweetable Facts bout how B2B companies are using social media to generate leads, connect with customers, and reach business goals. FACT] B2B companies that blog generate 70% more leads/month than those who do not. FACT] Increasing blogging to 6-8x/month nearly doubles leads according to @Hubspot. FACT] 83% of B2B marketers are using LinkedIn to distribute content. B2B Marketing social media Twitter
Is Blogging Dead or Are Companies Not Trying Hard Enough?
APRIL 25, 2012
Hubspot recently took a look at how blogging affects leads. They found, for companies that do blog, their monthly leads increased by 67% (for B2B) and 88% (for B2C). Blog Social Media Blogging blogging dead blogs death of blogging HubSpot speaking usa today VistageBut the stat I want to talk about today is the number of blogs on the Internet. magazine. So, I see.
Book Review: The B2B Social Media Book
SEPTEMBER 4, 2012
With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. All of which should sound familiar to B2B marketers. Stop now.
The Dirty Dozen Top 12 Social Media Mistakes to Avoid
APRIL 19, 2011
There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). But the list below is a summary of the most common mistakes based on both my client experience and research for this recent presentation: How to Achieve B2B Social Media Success. Failing to LISTEN.
Riding the Social Media Struggle Bus? You’re Not Alone
APRIL 11, 2012
Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Image credit: The Far Side. social account links only on their Home and Contact pages).
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs.
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Ways to Not Get ReTweeted by HubSpot Blog. Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. How can I get more retweets? Twitter Tools.
How Are B2B Companies Using Content To Grow Business?
PWB Marketing Blog
JULY 13, 2011
study by HubSpot asked 4,000 B2B and B2C businesses how they are successfully driving traffic and generating leads. The most successful B2B companies are integrating social with traditional media. These are all important ways B2B companies are using content to generate leads and grow their business. Business marketers know that generating sales leads is based on a variety of demand generation and branding factors, such as effective integration of new and traditional media, thought leadership, social media presence, and more.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. Stacey Acevero. sacevero.
How to Reap the Revenue Rewards of Smarketing
Convince & Convert
MARCH 8, 2016
In most companies – especially B2B firms – sales and marketing don’t get along. Huge credit to my friends at Hubspot here, as they initially popularized the concept of Smarketing, and have done a lot of great work on this topic that inspired my presentation). They sing the same song, but in very different ways. highlight to tweet). The Power of Smarketing.
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. Social Media B2B ). 6. Social Media B2B ). 7.
8 Free Content Marketing eBooks
OCTOBER 12, 2013
The Grande Guide to B2B Content Marketing (Eloqua). It pays special attention to to the role content marketing can play in B2B initiatives. 7. Practical Guide to Killer Marketing Content (Hubspot). B2B Content Marketing SMB Social Media Social Media Marketing Tutorial Content marketing ebooks Social media marketing These excellent eBooks won’t cost you a dime: 1.
Small Business Lessons from B2B Brands with Amazing Content Strategy
JUNE 5, 2013
To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. About a year ago, the B2B company promoted their process automation services for energy companies with a high-energy offer.
7 Bright Ideas for Promoting Your B2B Content Marketing on Pinterest
JUNE 19, 2013
However, is the network a viable tool to promote content in the B2B realm? Leading marketing blogger Jeff Bullas, who maintains a successful B2B presence on Pinterest, has several active group boards including Marketing Infographics: Image Credit: Jeff Bullas. 3. Sure, but it’s a bit harder. Create Custom Images. Image Credit: Six Sisters Stuff. Start a Group Board. Be Pinteresting.
Trust Me: Why Trust is Crucial for Business Success, and How to Built It
MAY 31, 2011
According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust. The agency I work with, KC Associates , is a full service marketing and PR agency (of which there are zillions) but focused exclusively on b2b technology clients; the focus sets the agency apart. • Be transparent. That is amazing, and it is treasured. Before the Sale.
10 Great Posts about #LinkedIn Company Pages
MARCH 24, 2013
As a B2B marketer having a polished company page can make you stand out from the rest of the companies you’re up against, it also gives your customers a place to engage with your brand. How to Use LinkedIn Company Pages & Groups from HubSpot All-in-one Marketing Software. It helps that they are already spending their time in LinkedIn too. Create a LinkedIn Company Page.
20 Ways to Generate ROI from a Corporate Blog
MAY 10, 2011
According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. The “ROI of social media (or lack thereof) is a hot, and still hotly contested, topic. summarized arguments from both sides a few months ago in The Social Media ROI Debate. All of the old measurements are moot.. What should they promote? Here are 20 ideas.
B2B Marketers Have Little Social Media Engagement
NOVEMBER 8, 2010
Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse. However, a much higher percentage of B2B marketers (36%) report low executive interest than B2C marketers (9%).
9 Criteria for Selecting a Social Media Monitoring Tool
MARCH 23, 2011
The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. Social Media Marketing Alterian SM2 analytics Beevolve BP social media failure Buzzlogic Cision Converseon free social media monitoring tools HubSpot Jive Klout Lithium OneRiot Radian6 realtime alerts Salesforce.com Scout Labs social media monitoring tools social monitoring tools Socialmention SproutSocial Sysomos Topsy Trackur UberVU Vosuc workflowBut how do you choose one? Range of coverage. Many include at least the most popular blogs as well. Value.
B2B social media case studies - 3 you can learn from and why they work
NOVEMBER 8, 2010
Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. B2B case studies. So, let’s take a look today at three B2B social media case studies–and why they work particularly well. Cheers, Arik.
The Social Media ROI Debate
AUGUST 23, 2010
Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. CEOs Love Pie: The B2B Social Media Case Study, Part 2 by iMedia Connection.
How to Cut Through Social Media Hype with Simple Math
APRIL 11, 2011
Cartoon: HubSpot via Flickr, CC 2.0. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. Guest Posts How To Howie Goldfarb Social Media analyzing data compete facebook hubspot Marketing mobile Yelp If you read the news or popular blogs, you get a lot of numbers thrown at you. Sounds way more impressive.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts & Figures for B2B Sales by Inside View. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. B2B Marketing and Social Media. The B2B Marketer’s “New Normal”: How to Use Social Media to Generate Leads by iMedia Connection. ** 5 Stars.
Interview with Dave Chaffey of Smart Insights
Buzz Marketing for Technology
JUNE 17, 2015
For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. The following is an excerpt from our discussion, I hope you enjoy it. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year? think content personalization is the biggest opportunity into 2016 for B2B Marketers. Here there must be the right balance between paid, owned and earned media.
Web Presence Optimization Software Review: gShift Labs
JANUARY 19, 2012
HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. Small to midsized businesses in the B2B space who want to maximize their online footprints and opportunities to be “found” when prospects are searching for what they offer should definitely evaluate gShift Labs. Unlike pure SEO management tools (e.g., Features.
Blogging for Business: 58 Unbeatable Reasons to Run a Blog
OCTOBER 7, 2013
The more you blog – the more traffic, leads and sales you get. 1) Companies with 51 to 100 website pages generate 48% more traffic than companies with 1 to 50 pages (Source: HubSpot ) Tweet. 2) Companies with 101 to 200 pages generate 2.5x 10) Companies with over 200 blog articles have 5 times more leads than those with 10 or fewer Tweet (Source: HubSpot ). Okay… here we go!